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\u738b\u5174\u548c\u738b\u6167\u6587\u4e00\u5f00\u59cb\u53ea\u60f3\u505a\u4e00\u4e2a 10 \u4ebf\u7f8e\u91d1\u5e02\u503c\uff0c60 \u4eba\u7684\u516c\u53f8\uff0c\u6ca1\u60f3\u5230\u540e\u6765\u505a\u5927\u4e86\u3002<\/p>\n\n\n\n

2. <\/strong>\u7f8e\u56e2\u5c06\u4e92\u8054\u7f51\u5206\u6210 3 <\/strong>\u7c7b<\/strong><\/p>\n\n\n\n

\u7b2c\u4e00\u7c7b\u662f\u7eaf\u7ebf\u4e0a\u7684\u751f\u610f\uff0c\u4f8b\u5982\u6e38\u620f\u3001\u793e\u4ea4\uff0c\u8fd9\u4e9b\u751f\u610f\u548c\u7ebf\u4e0b\u7684\u5173\u8054\u6bd4\u8f83\u5c11\uff1b<\/p>\n\n\n\n

\u7b2c\u4e8c\u7c7b\u662f\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u7684\u8fde\u63a5\uff08\u6240\u8c13 O2O\uff1f\uff09\uff0c\u4f8b\u5982\u5b9e\u7269\u96f6\u552e\u7535\u5546\u548c\u670d\u52a1\u7535\u5546\uff0c\u7f8e\u56e2\u505a\u7684\u5c31\u662f\u670d\u52a1\u7535\u5546\uff0c\u5982\u679c\u53c2\u8003\u7f8e\u56fd\u5c31\u53ef\u4ee5\u53d1\u73b0\u670d\u52a1\u7684\u5e02\u573a\u6bd4\u96f6\u552e\u8981\u5927\uff0c\u4e0d\u540c\u7684\u4e1a\u6001\u5b9e\u73b0\u4e92\u8054\u7f51\u5316\u7684\u8fdb\u7a0b\u4e0d\u540c\uff0c\u9910\u996e\u8fd9\u79cd\u4e1a\u6001\u672c\u8eab\u5c31\u662f\u6bd4\u8d85 \u5e02\u4fbf\u5229\u5e97\u66f4\u9002\u5408\u88ab\u4e92\u8054\u7f51\u6539\u9020\u7684\uff0c\u6240\u4ee5\u7387\u5148\u5b8c\u6210\u4e86\u6570\u5b57\u5316\uff0c\u800c\u7ebf\u4e0b\u96f6\u552e\u7684\u8fdb\u7a0b\u4f1a\u66f4\u6162\u4e00\u70b9\uff0c\u76ee\u524d\u56f0\u96be\u8fd8\u6bd4\u8f83\u5927\uff0c\u4f46\u76f8\u4fe1\u672a\u6765\u603b\u6709\u4e00\u5929\u7ebf\u4e0b\u96f6\u552e\u548c\u7ebf\u4e0b\u670d\u52a1\u7684\u5176\u4ed6\u4e1a\u6001\u4e5f\u4f1a\u88ab\u4e92\u8054\u7f51\u6539\u9020\u7684\uff1b<\/p>\n\n\n\n

\u7b2c\u4e09\u7c7b\u662f\u5229\u7528\u4e92\u8054\u7f51\u5b9e\u73b0\u81ea\u52a8\u5316\uff0c\u4f8b\u5982\u673a\u5668\u4eba\u3001AI \u7b49\uff0c\u73b0\u5728\u8fd8\u5728\u521d\u671f\uff0c\u8fd9\u4e5f\u5c31\u610f\u5473\u7740\u4e92\u8054\u7f51\u7684\u53d1\u5c55\u672a\u6765\u8fd8\u6709\u5f88\u957f\u7684\u8def\u53ef\u4ee5\u8d70\u3002<\/p>\n\n\n\n

3. <\/strong>\u5185\u5377\u7684\u95ee\u9898<\/strong><\/p>\n\n\n\n

\u5185\u5377\u8fd9\u4e2a\u6982\u5ff5\u7684\u8d77\u6e90\u662f\u519c\u4e1a\u793e\u4f1a\u91cc\u4eba\u53e3\u589e\u52a0\u800c\u751f\u4ea7\u529b\u4e0d\u589e\u52a0\u6240\u5e26\u6765\u7684\u4e2a\u4f53\u6076\u6027\u7ade\u4e89\u5e26\u6765\u7684\u6548\u7387\u4e0b\u964d\u7684\u73b0\u8c61\uff0c\u73b0\u5728\u4e2d\u56fd\u8fd8\u8fdc\u8fdc\u6ca1\u5230\u5185\u5377\u7684\u5730\u6b65\u3002<\/p>\n\n\n\n

\u53bb Uber \u8003\u5bdf\u7684\u65f6\u5019\u53d1\u73b0 Uber \u5931\u8d25\u7684\u5730\u65b9\u5305\u62ec\u4e2d\u56fd\u3001\u4fc4\u7f57\u65af\u3001\u5370\u5c3c\u7b49\u5e02\u573a\uff0c\u8fd9\u4e9b\u5730\u65b9\u7684\u5171\u540c\u7279\u70b9\u662f\u4eba\u53e3\u57fa\u6570\u8db3\u591f\u5927\u53ef\u4ee5\u517b\u6d3b\u4e00\u652f\u50cf\u6837\u7684\u7814\u53d1\u56e2\u961f\uff0c\u4e14\u56fd\u6c11\u6559\u80b2\u6c34\u5e73\u8fbe\u5230\u4e00\u5b9a\u7684\u7a0b\u5ea6\uff0c\u5177\u5907\u8fd9\u4e24\u4e2a\u7279\u70b9\u7684\u5e02\u573a Uber \u5c31\u4f1a\u8f93\u6389\uff0c\u4e2d\u56fd\u662f\u4ed6\u4eec\u8f93\u5f97\u6700\u60e8\u7684\uff0c\u8fd9\u8bf4\u660e\u4e2d\u56fd\u5185\u90e8\u6fc0\u70c8\u7684\u7ade\u4e89\u63d0\u9ad8\u4e86\u4e2d\u56fd\u4f01\u4e1a\u7684\u56fd\u9645\u7ade\u4e89\u529b\u3002<\/p>\n\n\n\n

\u73b0\u5728\u4e2d\u56fd\u4f01\u4e1a\u51fa\u6d77\u4e5f\u5f88\u6709\u7ade\u4e89\u529b\uff0c\u4e2d\u56fd\u7684\u4ea7\u4e1a\u94fe\u4e5f\u662f\u6700\u5b8c\u6574\u7684\uff0c\u6240\u4ee5\u80fd\u5728\u63a7\u5236\u4f4f\u75ab\u60c5\u540e\u5411\u4e16\u754c\u63d0\u4f9b\u4ea7\u54c1\uff0c\u6240\u4ee5 8 \u6708\u51fa\u53e3\u521b\u4e86\u65b0\u9ad8\uff0c\u56e0\u6b64\u4e2d\u56fd\u73b0\u5728\u7b97\u4e0d\u4e0a\u5185\u5377\u3002<\/p>\n\n\n\n

\u73b0\u5728\u5e74\u8f7b\u4eba\u4e4b\u6240\u4ee5\u611f\u89c9\u7ade\u4e89\u6fc0\u70c8\uff0c\u662f\u56e0\u4e3a\u4e00\u4e2a\u7ecf\u6d4e\u4f53\u8981\u7ecf\u5386\u5e02\u573a\u9a71\u52a8\u2192 \u9886\u5bfc\u529b\u9a71\u52a8\u2192\u521b\u65b0\u9a71\u52a8\u7684 3 \u4e2a\u9636\u6bb5\uff0c\u5e02\u573a\u9a71\u52a8\u9636\u6bb5\u9700\u6c42\u5f3a\u70c8\u4f9b\u7ed9\u4e0d\u8db3\uff0c\u4f9b\u7ed9\u65b9\u5f88\u5bb9\u6613\u505a\u751f\u610f\uff0c\u800c\u9886\u5bfc\u529b\u9a71\u52a8\u5c31\u6bd4\u8f83\u96be\uff0c\u521b\u65b0\u9a71\u52a8\u662f\u6700\u96be\u7684\u3002<\/p>\n\n\n\n

\u4e2d\u56fd\u73b0\u5728\u6240\u5904\u7684\u662f\u5e02\u573a\u9a71\u52a8\u9636\u6bb5\u57fa\u672c\u7ed3\u675f\u7684\u9636\u6bb5\uff0c\u6240\u4ee5\u5927\u5bb6\u4f1a\u89c9\u5f97\u7ade\u4e89\u6fc0\u70c8\u4e86\uff0c\u5e02\u573a\u9a71\u52a8\u5c31\u662f\u5750\u5411\u4e0a\u7684\u6276\u68af\u5f80\u4e0a\u8d70\uff0c\u9886\u5bfc\u529b\u9a71\u52a8\u5c31\u662f\u8d70\u697c\u68af\u5411\u4e0a\u8d70\uff0c\u521b\u65b0\u9a71\u52a8\u5c31\u662f\u5750\u5411\u4e0b\u7684\u6276\u68af\u5f80\u4e0a\u8d70\uff0c\u53ea\u8981\u5f80\u4e0a\u8d70\u5c31\u8fd8\u6709\u673a\u4f1a\uff0c\u6700\u96be\u7684\u662f\u5230\u9876\u5c42\u4e86\uff0c\u5c31\u53ea\u80fd\u8df3\u697c\u4e86\u3002<\/p>\n\n\n\n

4. <\/strong>\u5176\u4ed6<\/strong><\/p>\n\n\n\n

\u8fd0\u6c14\u5360\u6210\u529f\u7684 90%\uff0c\u6211\u4eec\u5904\u5728\u4e00\u4e2a\u548c\u5e73\u7684\u3001\u589e\u957f\u7684\u3001\u7e41\u8363\u7684\u56fd\u5bb6\u548c\u65f6\u4ee3\uff0c\u653e\u5728\u5386\u53f2\u4e0a\u770b\uff0c\u8fd9\u5c31\u662f\u6700\u5927\u7684\u5e78\u8fd0\uff1b\u996d\u5426\u662f\u56e0\u4e3a\u5f53\u5e74\u505a\u793e\u4ea4\u7f51\u7ad9\u7f3a\u4e4f\u7ecf\u9a8c\uff0c\u4e0d\u6210\u719f\uff0c\u6240\u4ee5\u5173\u6389\u4e86\uff0c\u73b0\u5728\u662f\u4f5c\u4e3a\u4e00\u4e2a\u8001\u7528\u6237\u6000\u65e7\u7684\u5730\u65b9\u5b58\u5728\u7684\u3002<\/p>\n\n\n\n

\u672a\u6765\u7684\u673a\u4f1a\u5728\u54ea\u91cc\uff1f\u90a3\u4e9b\u66fe\u7ecf\u706b\u8fc7\u73b0\u5728\u6389\u4e0b\u53bb\u7684\u884c\u4e1a\u91cc\u53ef\u80fd\u90fd\u6709\u673a\u4f1a\uff0c\u8fd9\u4e9b\u73b0\u5728\u7e41\u8363\u7684\u751f\u610f\u5728\u6210\u529f\u4e4b\u524d\u90fd\u6709\u8fc7\u4e0d\u6b62\u4e00\u6b21\u7684\u5174\u8d77\u548c\u8870\u843d\uff0c\u4f8b\u5982\u73b0\u5728\u7684 AI\uff0c\u53cd\u590d\u5c1d\u8bd5\u603b\u80fd\u7b49\u5230\u673a\u4f1a\u7684\u3002<\/p>\n\n\n\n

\u7b2c \u4e8c \u8bfe<\/h2>\n\n\n\n

\u4e00\u3001\u6210\u529f\u548c\u5931\u8d25\u7684\u4ea7\u54c1<\/h4>\n\n\n\n

\u4e00\u822c\u6765\u8bf4\u5728\u4e00\u4e2a\u9886\u57df\u91cc\u4e00\u6b3e\u4ea7\u54c1\u7684\u6210\u529f\u5bf9\u5e94\u7740\u65e0\u6570\u4ea7\u54c1\u7684\u5931\u8d25\uff0c\u6839\u636e\u8001\u738b\u4e2a\u4eba\u7684\u7ecf\u9a8c\uff0c\u6210\u529f\u548c\u5931\u8d25\u7684\u6bd4\u4f8b\u5927\u7ea6\u662f 1:30\uff0c\u5931\u8d25\u7684\u539f\u56e0\u591a\u79cd\u591a\u6837\uff0c\u6709\u4e9b\u5565\u90fd\u6ca1\u505a\u5bf9\uff0c\u6709\u4e9b\u4f5c\u5bf9\u4e86\u4e00\u90e8\u5206\uff0c\u4eca\u5929\u7684\u5931\u8d25\u6848\u4f8b\u4e3b\u8981\u8bb2\u505a\u5bf9\u4e86\u4e00\u90e8\u5206\u7684\u3002<\/p>\n\n\n\n

1. <\/strong>\u8bfa\u57fa\u4e9a vs iPhone<\/strong><\/p>\n\n\n\n

\u73b0\u5728\u7684\u8bfa\u57fa\u4e9a\u624b\u673a\u4e1a\u52a1\u6ca1\u4e86\uff0c\u53ea\u6709\u901a\u4fe1\u4e1a\u52a1\u4e86\u30022000 \u5e74\u5de6\u53f3\u8bfa\u57fa\u4e9a\u662f\u624b\u673a \u884c\u4e1a\u91cc\u6700\u725b\u7684\u54c1\u724c\uff0c\u76f4\u5230 2007 \u5e74 iPhone\u6210\u4e3a\u4e86\u6700\u6210\u529f\u7684\u4ea7\u54c1\u30022000 \u5e74\u5de6\u53f3\u8bfa\u57fa \u4e9a\u6ca1\u6709\u667a\u80fd\u624b\u673a\u7684\u6982\u5ff5\uff0c\u4e5f\u6ca1\u6709\u60f3\u8981\u505a\u667a\u80fd\u673a\uff0c\u540e\u9762\u88ab iPhone \u53d6\u4ee3\u4e86\u884c\u4e1a\u5730\u4f4d\u3002<\/p>\n\n\n\n

2. MPMan<\/strong>\uff08\u97e9\u56fd\u516c\u53f8\u751f\u4ea7\u7684\u7b2c\u4e00\u6b3e MP3 <\/strong>\u64ad\u653e\u5668\uff09vs iPod<\/strong><\/p>\n\n\n\n

iPod \u5e76\u4e0d\u662f\u6700\u65e9\u7684\u4ea7\u54c1\uff0c\u4e8b\u5b9e\u4e0a\u4eca\u5929\u6240\u6709\u7684\u6210\u529f\u6848\u4f8b\u90fd\u4e0d\u662f\u884c\u4e1a\u5185\u7684\u7b2c\u4e00\u6b3e\u4ea7\u54c1\u3002<\/p>\n\n\n\n

3. Kik vs <\/strong>\u5fae\u4fe1<\/strong><\/p>\n\n\n\n

\u5fae\u4fe1\u662f\u6284\u88ad Kik \u7684\uff0c\u4f46\u751a\u81f3\u90fd\u4e0d\u662f\u7b2c\u4e00\u4e2a\u6284\u88ad Kik \u7684\uff0c\u524d\u9762\u8fd8\u6709\u7c73\u804a\u7b49\u4ea7\u54c1\uff0c\u4f46\u662f\u662f\u6700\u6210\u529f\u7684\u3002<\/p>\n\n\n\n

4. <\/strong>\u667a\u80fd ABC vs <\/strong>\u641c\u72d7\u8f93\u5165\u6cd5<\/strong><\/p>\n\n\n\n

\u667a\u80fd ABC \u5728\u6ca1\u6709\u641c\u72d7\u8f93\u5165\u6cd5\u7684\u65f6\u4ee3\u662f\u6bd4\u8f83\u597d\u7528\uff0c\u975e\u5e38\u4e3b\u6d41\u7684\uff0c\u4f46\u6709\u4e86\u641c\u72d7 \u4e4b\u540e\u5927\u5bb6\u89c9\u5f97\u667a\u80fd ABC \u592a\u4e0d\u597d\u7528\u4e86\u3002<\/p>\n\n\n\n

5. IE vs Chrome<\/strong><\/p>\n\n\n\n

IE \u548c\u524d\u9762\u7684\u5931\u8d25\u6848\u4f8b\u6bd4\u5e76\u6ca1\u6709\u90a3\u4e48\u660e\u663e\uff0c\u4f46\u8fd9\u4e2a\u6848\u4f8b\u6bd4\u8f83\u7279\u6b8a\uff0c\u5728 Chrome \u5f00\u59cb\u505a\u7684\u65f6\u5019\uff0c\u4e3b\u6d41\u64cd\u4f5c\u7cfb\u7edf\u662f Windows\uff0cIE \u662f Windows \u81ea\u5e26\u7684\u6d4f\u89c8\u5668\uff0c\u6240\u4ee5 Chrome \u8981\u6253\u8d25 IE\u662f\u975e\u5e38\u975e\u5e38\u96be\u7684\uff0c\u56e0\u4e3a\u76f8\u5f53\u4e8e\u6d88\u8d39\u8005\u8fd8\u8981\u518d\u4e0b\u8f7d\u4e00\u4e2a\u6d4f\u89c8\u5668\uff0c\u8003\u8651\u5230\u8fd9\u4e2a\u60c5\u51b5\uff0cChrome \u662f\u975e\u5e38\u6210\u529f\u7684\uff0c\u73b0\u5728\u636e\u8bf4 IE \u5df2\u7ecf\u628a\u5185\u6838\u6539\u4e3a Chrome \u7684\u5185\u6838\u4e86\u3002<\/p>\n\n\n\n

\u51e0\u4e4e\u5728\u6bcf\u4e00\u4e2a\u5927\u884c\u4e1a\u91cc\uff0c\u6700\u7ec8\u53d6\u5f97\u6210\u529f\u7684\u901a\u5e38\u90fd\u4e0d\u662f\u7b2c\u4e00\u5bb6\u3002Google \u4e5f\u4e0d\u662f \u7b2c\u4e00\u4e2a\uff0c\u751a\u81f3\u5f53\u65f6\u7684\u4eba\u8ba4\u4e3a Google \u7684\u521b\u59cb\u4eba\u6ca1\u6709\u641e\u6e05\u695a\u884c\u4e1a\u60c5\u51b5\uff0c\u4ed6\u4eec\u8ba4\u4e3a\u641c\u7d22\u5f15\u64ce\u8fd9\u4e2a\u884c\u4e1a\u683c\u5c40\u5df2\u5b9a\uff1bTesla \u4e5f\u4e0d\u662f\u7b2c\u4e00\u4e2a\u505a\u7535\u52a8\u8f66\u7684\uff0c\u7b2c\u4e00\u8f86\u7535\u52a8\u8f66\u5e94\u8be5 \u5728 19 \u4e16\u7eaa\u672b 20 \u4e16\u7eaa\u521d\u7684\u65f6\u5019\u5c31\u6709\u7b2c\u4e00\u8f86\u7535\u52a8\u8f66\u4e86\uff0cTesla \u5df2\u7ecf\u6bd4\u6700\u65e9\u7684\u4ea7\u54c1\u665a \u4e86 100 \u5e74\u4e86\u3002\u4e0d\u662f\u7b2c\u4e00\u4e2a\u8fd9\u8bf4\u660e\u6280\u672f\u53ef\u80fd\u5df2\u7ecf\u4e0d\u662f\u74f6\u9888\u4e86\uff0c\u800c\u771f\u6b63\u5173\u952e\u7684\u539f\u56e0\u662f\u4ea7\u54c1\u7ecf\u7406\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u6210\u529f\u7684\u4ea7\u54c1\u7ecf\u7406<\/h4>\n\n\n\n

1. Neil McElroy<\/strong>\uff08\u7ecf\u6d4e\u5b66\u4e13\u4e1a\uff09<\/strong><\/p>\n\n\n\n

Neil \u662f\u4eba\u7c7b\u5386\u53f2\u4e0a\u7b2c\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\uff0c\u4ed6\u662f\u5b9d\u6d01\u7684\uff0c\u539f\u6765\u662f\u505a\u54c1\u724c\u505a\u5e7f\u544a\u7684\uff0c\u4f46\u89c9\u5f97\u5b9d\u6d01\u7684\u8fd0\u8425\u975e\u5e38\u6709\u95ee\u9898\uff0c\u6240\u4ee5\u4ed6\u63d0\u51fa\u5e94\u8be5\u8bbe\u7acb\u4e00\u4e2a\u5c97\u4f4d\u5bf9\u4ea7\u54c1\u7684\u6210\u8d25\u8d1f\u8d23\u4efb\uff0c\u63a8\u52a8\u8bbe\u7acb\u4e86\u4ea7\u54c1\u7ecf\u7406\u8fd9\u4e2a\u804c\u4f4d\uff0c\u540e\u6765\u4ed6\u5c31\u6210\u4e3a\u4e86\u5b9d\u6d01\u7684\u603b\u88c1\uff0c\u540e\u6765\u6210\u4e3a\u4e86\u7f8e\u56fd\u56fd\u9632\u90e8\u90e8\u957f\u3002<\/p>\n\n\n\n

2. <\/strong>\u4e54\u5e03\u65af<\/strong><\/p>\n\n\n\n

\u5927\u5bb6\u5bf9\u4e54\u5e03\u65af\u6700\u8033\u719f\u80fd\u8be6\u7684\u6210\u529f\u4ea7\u54c1\u662f iPhone\uff0c\u4f46\u4ed6\u548c\u6c83\u5179\u7b2c\u4e00\u4e2a\u641e\u51fa\u4e86\u4e2a\u4eba\u7535\u8111 PC\u5e76\u628a\u82f9\u679c\u641e\u4e0a\u5e02\u4e86\uff0c\u5728\u82f9\u679c\u4e4b\u524d\uff0c\u7535\u8111\u662f\u7ed9\u519b\u754c\u548c\u4f01\u4e1a\u7528\u7684\uff0c\u6700\u5f3a\u7684\u4f01\u4e1a\u662f IBM\uff0c\u6240\u4ee5\u5f53\u65f6\u7684\u7535\u8111\u975e\u5e38\u8d35\uff0c\u4e54\u5e03\u65af\u548c\u6c83\u5179\u89c9\u5f97\u7535\u8111\u975e\u5e38\u597d\u4f46\u662f\u4e70\u4e0d \u8d77\uff0c\u4e8e\u662f\u4ed6\u4eec\u4e24\u4e2a\u81ea\u5df1\u641e\u51fa\u6765\u4e86\u56fe\u5f62\u5316\u754c\u9762\u4e5f\u662f\u4ed6\u4eec\u7387\u5148\u641e\u51fa\u6765\u7684\u3002<\/p>\n\n\n\n

\u88ab\u82f9\u679c\u8d76\u8d70\u540e\u4e54\u5e03\u65af\u6295\u8d44\u4e86 Pixel\uff0c\u56e0\u4e3a\u4e54\u5e03\u65af\u8ba4\u4e3a Pixel \u505a\u7684\u4e8b\u60c5\u975e\u5e38\u6709\u524d\u9014\uff0c\u6240\u4ee5\u4e0d\u65ad\u8ffd\u52a0\u6295\u8d44\u6210\u4e3a\u4e86 Pixel \u7684\u8001\u677f\uff0cPixel \u540e\u6765\u88ab\u8fea\u58eb\u5c3c\u6536\u8d2d\u4e86\u3002<\/p>\n\n\n\n

\u540e\u6765\u4e54\u5e03\u65af\u56de\u5230\u82f9\u679c\uff0c\u628a\u82f9\u679c\u6b7b\u9a6c\u5f53\u6d3b\u9a6c\u533b\uff0c\u5f53\u65f6 PC \u884c\u4e1a\u6700\u5f3a\u7684 Dell\uff0c\u6709\u4eba\u8ba9 Dell \u7684\u8001\u677f\u7ed9\u4e54\u5e03\u65af\u4e00\u4e2a\u5efa\u8bae\uff0cDell \u7684\u8001\u677f\u7ed9\u7684\u5efa\u8bae\u662f\u628a\u82f9\u679c\u89e3\u6563\u628a\u94b1\u8fd8\u7ed9\u80a1\u4e1c\uff0c\u5f53\u524d Dell \u6b63\u5728\u5e72\u8fd9\u4ef6\u4e8b\u3002\u4e54\u5e03\u65af\u5728\u4ed6\u6574\u4e2a\u4eba\u751f\u91cc\u90fd\u662f\u975e\u5e38\u6709\u521b\u65b0\u529b\u7684\u4eba\uff08Elon Mask \u6709\u53ef\u80fd\u4f1a\u8d85\u8d8a\u4ed6\uff0c\u4e54\u5e03\u65af\u6d3b\u5f97\u592a\u77ed\u4e86\uff09\u3002<\/p>\n\n\n\n

3. <\/strong>\u5f20\u5c0f\u9f99<\/strong><\/p>\n\n\n\n

\u5f20\u5c0f\u9f99\u7684\u7b2c\u4e00\u6b3e\u4ea7\u54c1\u662f Foxmail\uff0c\u7b2c\u4e8c\u6b3e\u4ea7\u54c1\u662f QQ \u90ae\u7bb1\uff0c\u7b2c\u4e09\u6b3e\u4ea7\u54c1\u662f\u5fae\u4fe1\u3002\u5f53\u7136\u73b0\u5728\u5fae\u4fe1\u5df2\u7ecf\u4e0d\u80fd\u7b97\u662f\u4e00\u6b3e\u4ea7\u54c1\u4e86\uff0c\u73b0\u5728\u5fae\u4fe1\u91cc\u6709\u5fae\u4fe1\u652f\u4ed8\u3001\u4e8c\u7ef4\u7801\u626b\u63cf\u7b49\u5404\u79cd\u5404\u6837\u7684\u529f\u80fd\uff0c\u662f\u591a\u79cd\u4e0d\u540c\u4ea7\u54c1\u529f\u80fd\u7684\u878d\u5408\uff0c\u4e14\u878d\u5408\u5f97\u975e\u5e38\u597d\u3002\u5f20\u5c0f\u9f99\u73b0\u5728\u662f\u56fd\u5185\u7684\u4ea7\u54c1\u5927\u795e\u3002\u6309\u7167\u60ef\u4f8b\u73b0\u5728\u5e94\u8be5\u8bb2\u641c\u72d7\u8f93\u5165\u6cd5\u7684\u4ea7\u54c1\u7ecf\u7406\uff08\u9a6c\u5360\u51ef\uff09\uff0c\u4f46\u7531\u4e8e\u4eba\u5728\u73b0\u573a\uff0c\u5c31\u4e0d\u8bb2\u4e86\u3002<\/p>\n\n\n\n

4. Pichai<\/strong><\/p>\n\n\n\n

\u8fd9\u4e2a\u4eba\u6ca1\u6709\u4e54\u5e03\u65af\u90a3\u4e48\u591a\u6210\u529f\u7684\u4ea7\u54c1\u7ecf\u5386\uff0c\u4f46\u4ed6\u6709\u4e00\u4e2a\u5f88\u7279\u6b8a\u7684\u5730\u65b9\u3002\u4e54\u5e03\u65af\u867d\u7136\u5de5\u7a0b\u5e08\u6c34\u5e73\u6bd4\u8f83\u5dee\uff0c\u4f46\u6bd5\u7adf\u662f\u5de5\u7a0b\u5e08\u51fa\u8eab\uff0c\u5f20\u5c0f\u9f99\u66f4\u662f\u5de5\u7a0b\u5e08\u51fa\u8eab\uff0cFoxmail \u5c31\u662f\u4ed6\u81ea\u5df1\u5199\u7684\uff0c\u800cPichai \u662f\u5b66\u51b6\u91d1\u5de5\u7a0b\u7684\u3002\u6d4f\u89c8\u5668\u76f8\u5f53\u4e8e\u662f\u4e00\u4e2a\u5c0f\u578b\u64cd\u4f5c\u7cfb\u7edf\uff0c\u662f\u975e\u5e38\u6709\u6280\u672f\u542b\u91cf\u7684\uff0c\u6240\u4ee5Pichai \u505a\u6210\u4e86 Chrome \u662f\u975e\u5e38\u6709\u610f\u4e49\u7684\u4e00\u4ef6\u4e8b\u3002<\/p>\n\n\n\n

Pichai \u73b0\u5728\u662f Google \u7684 CEO\uff0cGoogle \u662f\u4e00\u5bb6\u641c\u7d22\u5f15\u64ce\u4e3a\u4e3b\u7684\u516c\u53f8\uff0c\u4ed6\u4eec\u8fd8\u6709\u5f88\u591a\u5176\u4ed6\u7684\u4f18\u79c0\u4ea7\u54c1\uff0c\u6240\u4ee5\u6309\u5e38\u89c4\u6765\u8bf4\u5e94\u8be5\u4ece\u641c\u7d22\u5f15\u64ce\u4e1a\u52a1\u7ebf\u91cc\u9009\u4e00\u4e2a\u4eba\u505a CEO\uff0c\u4f46\u9009\u4e86 Pichai\u8fd9\u4e2a Chrome \u4e1a\u52a1\u7ebf\u4e14\u4e0d\u61c2\u6280\u672f\u7684\u4eba\uff0c\u6240\u4ee5 Pichai \u5f88\u5389\u5bb3\u3002<\/p>\n\n\n\n

\u4e09\u3001\u5982\u4f55\u770b\u5f85\u8fd9\u95e8\u8bfe\u7a0b\u548c\u4ea7\u54c1\u7ecf\u7406\u8fd9\u4e2a\u804c\u4e1a\uff1f<\/h4>\n\n\n\n

\u8001\u738b\u5e0c\u671b\u81ea\u5df1\u8fd9\u95e8\u8bfe\u80fd\u8bb2\u5f97\u975e\u5e38\u6df1\u5165\u6d45\u51fa\uff0c\u4ee5\u81f3\u4e8e\u9ad8\u4e2d\u521a\u6bd5\u4e1a\u7684\u5b66\u751f\u90fd\u53ef\u4ee5\u542c\u61c2\u8fd9\u95e8\u8bfe\uff0c\u6240\u4ee5\u8fd9\u95e8\u8bfe\u6ca1\u6709\u4e13\u4e1a\u4e0a\u7684\u95e8\u69db\u3002\u5b9d\u6d01\u662f\u505a\u65e5\u7528\u54c1\u7684\uff0c\u5728\u6280\u672f\u4e0a\u5c5e\u4e8e\u5316\u5de5\u884c\u4e1a\uff0cNeil McElroy \u662f\u5b66\u7ecf\u6d4e\u5b66\u7684\uff0c\u6240\u4ee5\u505a\u597d\u4ea7\u54c1\u7ecf\u7406\u548c\u4e13\u4e1a\u4e0d\u592a\u6709\u5173\u7cfb\uff0c\u6210\u4e3a\u4e00\u4e2a\u597d\u7684\u4ea7\u54c1\u7ecf\u7406\u6700\u6839\u672c\u4e0a\u662f\u548c\u672c\u4eba\u7684\u4e09\u89c2\u6709\u5173\uff0c\u4e2a\u4eba\u7684\u4e09\u89c2\u8981\u548c\u8fd9\u4e2a\u9886\u57df\u76f8\u5339\u914d\uff0c\u5982\u679c\u4e09\u89c2\u4e0d\u5339\u914d\u4e0d\u4f1a\u6709\u592a\u9ad8\u7684\u6210\u5c31\u3002<\/p>\n\n\n\n

\u4ea7\u54c1\u7ecf\u7406\u662f\u4e00\u4e2a\u9700\u8981\u7ec8\u8eab\u5b66\u4e60\u7684\u804c\u4e1a\uff0c\u60f3\u5b66\u4e00\u95e8\u4e13\u4e1a\u7684\u6280\u672f\uff0c\u4e00\u6bb5\u65f6\u95f4\u540e\u5c31\u53ea\u7528\u597d\u8fd9\u95e8\u6280\u672f\uff0c\u6216\u8005\u4e13\u4e1a\u80fd\u529b\u53ea\u5c40\u9650\u5728\u4e00\u4e2a\u9886\u57df\uff0c\u5c31\u4e0d\u5bb9\u6613\u505a\u597d\u4ea7\u54c1\u7ecf\u7406\u3002\u4ea7\u54c1\u7ecf\u7406\u662f\u4e00\u4e2a\u8de8\u9886\u57df\u7684\u4e13\u4e1a\uff0c\u9700\u8981\u89e3\u51b3\u5f88\u591a\u65b0\u7684\u95ee\u9898\uff0c\u5982\u679c\u56fa\u5316\u81ea\u5df1\u7684\u77e5\u8bc6\u4f53\u7cfb\u548c\u53d1\u5c55\u65b9\u5411\uff0c\u5c31\u4e0d\u592a\u53ef\u80fd\u5728\u4ea7\u54c1\u7ecf\u7406\u8fd9\u4e2a\u9886\u57df\u6709\u592a\u9ad8\u7684\u6210\u5c31\u3002<\/p>\n\n\n\n

\u4ea7\u54c1\u7ecf\u7406\u8fd9\u4e2a\u5c97\u4f4d\u662f\u5f3a\u4e13\u7528\u6027\u548c\u5f3a\u901a\u7528\u6027\u540c\u65f6\u5b58\u5728\u7684\u3002\u4e13\u7528\u6027\u4e0a\uff0c\u4f8b\u5982\u7535\u5546\u4ea7\u54c1\u7ecf\u7406\u548c\u901a\u8baf\u4ea7\u54c1\u7ecf\u7406\u7684\u4e13\u4e1a\u5dee\u522b\u5f88\u5927\uff0c\u518d\u6bd4\u5982\u8bf4\u817e\u8baf\u4f5c\u4e3a\u4e00\u4e2a\u6574\u4f53\u4ea7\u54c1\u5f88\u6210 \u529f\uff0c\u4f46\u77ed\u89c6\u9891\u548c\u4fe1\u606f\u6d41\u662f\u817e\u8baf\u6295\u4e86\u5f88\u591a\u4eba\u548c\u94b1\u548c\u7cbe\u529b\u4e5f\u505a\u4e0d\u597d\uff0c\u505a\u5f97\u597d\u7684\u662f\u5b57\u8282\u8df3\u52a8\u548c\u5feb\u624b\uff0c\u8fd9\u8bf4\u660e\u817e\u8baf\u8fd9\u5bb6\u516c\u53f8\u4ea7\u54c1\u7ecf\u7406\u7684\u4e13\u7528\u6027\u53ef\u80fd\u4e0d\u9002\u7528\u4e8e\u77ed\u89c6\u9891\/\u4fe1\u606f \u6d41\u3002\u5728\u4e00\u4e2a\u9886\u57df\u5f88\u6210\u529f\u7684\u4ea7\u54c1\u7ecf\u7406\u6362\u4e00\u4e2a\u9886\u57df\uff0c\u4ed6\u7684\u5de5\u4f5c\u65b9\u6cd5\u53ef\u80fd\u5c31\u5b8c\u5168\u4e0d\u7075\u4e86\u3002<\/p>\n\n\n\n

\u901a\u7528\u6027\u4e5f\u662f\u5f88\u5f3a\u7684\uff0c\u4f8b\u5982 Neil \u505a\u80a5\u7682\u548c\u505a\u56fd\u9632\u90e8\u957f\uff0c\u8fd9\u4e24\u4ef6\u4e8b\u5dee\u522b\u5f88\u5927\uff0c\u4f46\u5982\u679c\u4ea7\u54c1\u7ecf\u7406\u80fd\u638c\u63e1\u5176\u4e2d\u6700\u5173\u952e\u7684\u70b9\uff0c\u5c31\u80fd\u5feb\u901f\u4e0a\u624b\u5176\u4ed6\u7684\u884c\u4e1a\uff0c\u8fd9\u95e8\u8bfe\u4e3b\u8981\u8bb2\u901a\u7528\u6027\u7684\u4e1c\u897f\uff0c\u8fd9\u95e8\u8bfe\u8bb2\u80fd\u5728\u4e92\u8054\u7f51\u884c\u4e1a\u91cc\u901a\u7528\u7684\u4e1c\u897f\uff0c\u4e89\u53d6\u505a\u5230\u8bb2\u4ec0\u4e48\u884c\u4e1a\u90fd\u80fd\u7528\u5230\u7684\u4e1c\u897f\u3002\u4ea7\u54c1\u7ecf\u7406\u6700\u6838\u5fc3\u7684\u80fd\u529b\u662f\u5173\u4e8e\u65b9\u6cd5\u8bba\u7684\uff0c\u5982\u679c\u80fd\u638c\u63e1\u6b63\u786e\u7684\u65b9\u6cd5 \u8bba\uff0c\u90a3\u5c31\u5177\u6709\u4e86\u8de8\u9886\u57df\u7684\u901a\u7528\u6027\u3002<\/p>\n\n\n\n

\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406 vs \u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406<\/p>\n\n\n\n

\u8fd9\u662f\u8001\u738b\u81ea\u521b\u7684\u6982\u5ff5\uff0c\u521a\u624d\u8bf4\u7684\u8fd9\u4e9b\u6210\u529f\u7684\u4ea7\u54c1\u7ecf\u7406\u90fd\u662f\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u3002<\/p>\n\n\n\n

\u4ee5\u7f8e\u56e2\u4e3a\u4f8b\uff0c\u5168\u516c\u53f8\u6709 2000 \u4e2a\u4ea7\u54c1\u7ecf\u7406\uff0c\u5916\u5356 \u4e1a\u52a1\u4e0a\u6709 300\u591a\u4e2a\u4ea7\u54c1\u7ecf\u7406\uff0c\u4ea7\u54c1\u7ecf\u7406\u4e5f\u5206\u5f88\u591a\u7ea7\u522b\uff0c\u4e0d\u540c\u7684\u4ea7\u54c1\u7ecf\u7406\u7684\u5dee\u522b\u5f88\u5927\uff0c\u8d1f\u8d23\u6574\u4e2a\u5916\u5356\u4e1a\u52a1\u6210\u8d25\u7684\u5934\u5934\u4ea7\u54c1\u7ecf\u7406\u662f\u201c\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u201d\uff0c\u201c\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\u201d \u6307\u7684\u662f\u4e0b\u9762\u5177\u4f53\u505a\u7ec6\u5206\u529f\u80fd\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u5927\u90e8\u5206\u4eba\u662f\u4ece\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\u5f00\u59cb\u7684\uff0c\u5c11\u6570\u4eba\u662f\u7531\u4e8e\u67d0\u4e9b\u7279\u6b8a\u7684\u539f\u56e0\u4e00\u5f00\u59cb\u505a\u7684\u5c31\u662f\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\uff0c\u6bd4\u5982\u8001\u738b\u3002<\/p>\n\n\n\n

\u8fd9\u4e24\u7c7b\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u7684\u80fd\u529b\u6709\u4e00\u5b9a\u7684\u5dee\u522b\uff0c\u4f8b\u5982\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u5199\u7684\u56db\u5927\u6587\u6863\uff0c\u8001\u738b\u90fd\u4e0d\u4f1a\u5199\uff0c\u4f46\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\u5982\u679c\u4e0d\u4f1a\u5199\u5c31\u6bd4\u8f83\u96be\u505a\u3002<\/p>\n\n\n\n

\u4f46\u8fd9\u4e24\u7c7b\u4e0d\u5e94\u8be5\u8fc7\u5ea6\u533a\u5206\uff0c\u5373\u4f7f\u4e00\u5f00\u59cb\u662f\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\uff0c\u4e5f\u5e94\u8be5\u4ece\u7b2c\u4e00\u5929\u5c31\u5177\u5907\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u7684\u601d\u7ef4\u65b9\u5f0f\uff0c\u5373\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\u7684\u6280\u80fd+\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u7684\u601d\u7ef4\u65b9\u5f0f\u3002\u8fd9\u95e8\u8bfe\u4e3b\u8981\u8bb2\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u76f8\u5173\u7684\u4e1c\u897f\uff0c\u7a0d\u5fae\u9760\u8c31\u4e00\u70b9\u7684\u516c\u53f8\u5728\u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\u6280\u80fd\u7684\u57f9\u8bad\u4e0a\u90fd\u8fd8\u4e0d\u9519\u3002<\/p>\n\n\n\n

\u8001\u738b\u5927\u5b66\u671f\u95f4\u6210\u7ee9\u4e0d\u592a\u597d\uff0c\u90e8\u5206\u539f\u56e0\u662f\u4e0d\u77e5\u9053\u8fd9\u4e9b\u8bfe\u6709\u5565\u7528\uff0c\u5c24\u5176\u662f\u7ebf\u6027\u4ee3\u6570\uff0c\u56e0\u6b64\u5f53\u65f6\u5c31\u6bd4\u8f83\u8ff7\u832b\u3002\u6240\u4ee5\u8001\u738b\u5bf9\u81ea\u5df1\u8fd9\u95e8\u8bfe\u7684\u7b2c\u4e00\u4e2a\u671f\u671b\u662f\u8ba9\u5927\u5bb6\u63d0\u8d77\u5bf9\u4ea7\u54c1\u7684\u5174\u8da3\u3002<\/p>\n\n\n\n

\u8001\u738b\u770b\u8fc7\u83f2\u5229\u666e\u79d1\u7279\u52d2\u7684\u300a\u8425\u9500\u7ba1\u7406\u300b\uff0c\u9762\u8bd5\u7684\u65f6\u5019\u53d1\u73b0\u5019\u9009\u4eba 2\/3 \u8bfb\u8fc7\u8fd9\u672c\u4e66\uff0c\u4f46\u8fd9\u4e9b\u4eba\u57fa\u672c\u4e0d\u4f1a\u53bb\u5e94\u7528\u8fd9\u672c\u4e66\u91cc\u7684\u77e5\u8bc6\uff0c\u5927\u90e8\u5206\u4eba\u4f1a\u8bf4\u8fd9\u5c31\u662f\u4e2a\u6559\u6750\uff0c\u4e0d\u5b9e\u7528\uff0c\u8001\u738b\u8ba4\u4e3a\u300a\u8425\u9500\u7ba1\u7406\u300b\u8fd9\u672c\u4e66\u725b\u5728\u57fa\u672c\u6db5\u76d6\u4e86\u8425\u9500\u7684\u5404\u4e2a\u9886\u57df\u7684\u5b8c\u6574\u7684\u4e00\u672c\u4e66\uff0c\u4f46\u7531\u4e8e\u5b83\u592a\u5168\u4e86\uff0c\u6240\u4ee5\u5bf9\u6bcf\u4e2a\u77e5\u8bc6\u70b9\u7684\u8bb2\u89e3\u4e0d\u591f\u6df1\uff0c\u65e0\u6cd5\u628a\u77e5\u8bc6\u70b9\u548c\u73b0\u5b9e\u5de5\u4f5c\u7ed3\u5408\u8d77\u6765\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u8001\u738b\u5bf9\u8fd9\u95e8\u8bfe\u7684\u7b2c\u4e8c\u4e2a\u671f\u671b\u662f\uff0c\u4e0d\u4f1a\u628a\u6240\u6709\u7684\u7406\u8bba\u90fd\u62ff\u51fa\u6765\u8bb2\uff0c\u53ea\u4f1a\u8bb2\u5f88\u91cd\u8981\u4e14\u5927\u5bb6\u80fd\u542c\u61c2\u7684\u5185\u5bb9\u4e14\u5927\u5bb6\u542c\u5b8c\u89c9\u5f97\u6709\u7528\u7684\u4e1c\u897f\uff0c\u5982 \u679c\u81ea\u5df1\u5e0c\u671b\u80fd\u5728\u67d0\u4e00\u4e2a\u611f\u5174\u8da3\u7684\u65b9\u5411\u4e0a\u8fdb\u4e00\u6b65\u5b66\u4e60\u7684\u8bdd\uff0c\u4f1a\u63d0\u4f9b\u4e00\u4e2a\u9002\u5408\u5927\u5bb6\u5165\u95e8\u7684\u4e66\u5355\uff0c\u53ef\u4ee5\u81ea\u884c\u9605\u8bfb\u3002\u4e66\u5355\u4e0a\u7684\u4e1c\u897f\u5168\u4e0d\u8bb2\uff0cPPT \u91cc\u4e5f\u57fa\u672c\u53ea\u6709\u4e00\u4e2a\u6807\u9898\uff0c\u4e3b\u8981\u7684\u4e1c\u897f\u90fd\u5728\u8001\u738b\u7684\u8111\u888b\u91cc\uff0c\u6240\u4ee5\u8981\u5c3d\u91cf\u6765\u542c\u8bfe\u3002<\/p>\n\n\n\n

\u5982\u679c\u8fd9\u95e8\u8bfe\u5565\u90fd\u6ca1\u8bb0\u4f4f\uff0c\u5c31\u8bb0\u4f4f\u4e00\u53e5\u8bdd\u5c31\u884c\u4e86\uff1a\u4ea7\u54c1\u7ecf\u7406\u662f\u79bb CEO \u6700\u8fd1\u7684\u804c\u4f4d\uff0c\u4f46\u524d\u63d0\u662f\u4f60\u8981\u6709\u505a\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406\u7684\u5fc3\u6001\u548c\u601d\u7ef4\u3002<\/p>\n\n\n\n

\u56db\u3001\u63a8\u8350\u4e66\u5355<\/h4>\n\n\n\n

\u4e66\u5355\u548c\u8fd9\u95e8\u8bfe\u7684\u5185\u5bb9\u4e3b\u8981\u662f\u8001\u738b\u63e3\u6469\u7684\u5b66\u751f\u4eec\u7684\u8ba4\u77e5\u8fb9\u754c\u4e0a\u7684\u4e1c\u897f\uff08\u4ecb\u4e8e\u61c2\u548c\u4e0d\u61c2\u4e4b\u95f4\uff09\uff0c\u800c\u4e0d\u662f\u8001\u738b\u81ea\u5df1\u8ba4\u77e5\u8fb9\u754c\u7684\u4e1c\u897f\uff0c\u5c3d\u91cf\u8ba9\u5927\u5bb6\u80fd\u770b\u61c2\u3002<\/p>\n\n\n\n

1. The Paypal Wars<\/strong>\uff08\u652f\u4ed8\u6218\u4e89\uff09<\/strong><\/p>\n\n\n\n

\u6bcf\u5bb6\u516c\u53f8\u6210\u529f\u540e\u90fd\u6709\u516c\u53f8\u5199\u4f20\u8bb0\uff0c\u7f8e\u56e2\u7684\u4f20\u8bb0\u53eb\u300a\u4e5d\u8d25\u4e00\u80dc\u300b\uff0c\u4e0d\u63a8\u8350\u9605\u8bfb\uff0c\u300a\u817e\u8baf\u4f20\u300b\u4e5f\u4e0d\u63a8\u8350\u9605\u8bfb\u3002<\/p>\n\n\n\n

\u5f88\u591a\u4f20\u8bb0\u4e0d\u597d\u7684\u539f\u56e0\u662f\uff1a<\/p>\n\n\n\n

. \u5927\u90e8\u5206\u516c\u53f8\u7684\u4f20\u8bb0\u90fd\u662f\u7528\u6765\u5ba3\u4f20\u7684\u800c\u975e\u4f20\u9012\u77e5\u8bc6\u7684\uff1b<\/p>\n\n\n\n

. \u5f88\u591a\u516c\u53f8\u4f20\u8bb0\u90fd\u662f\u5916\u9762\u7684\u4eba\u5199\u7684\uff0c\u4f5c\u8005\u4e0d\u77e5\u9053 \u91cc\u9762\u53d1\u751f\u4e86\u4ec0\u4e48\u4e8b\uff0c\u5305\u62ec\u793e\u4f1a\u4e0a\u4f20\u7684\u7f8e\u56e2\u7684\u5f88\u591a\u4e8b\u90fd\u662f\u778e\u8bf4\u3002<\/p>\n\n\n\n

\u800c\u63a8\u8350\u8fd9\u672c\u4e66\u7684\u539f\u56e0\u662f\uff1a<\/p>\n\n\n\n

. \u4f5c\u8005\u662f\u5728\u91cc\u9762\u5de5\u4f5c\u8fc7\u7684\uff0c\u6240\u4ee5\u6709\u4e9b\u4e8b\u60c5\u662f\u4ed6\u771f\u5b9e\u7ecf\u5386\u8fc7\u7684\uff1b<\/p>\n\n\n\n

. \u8fd9\u672c\u4e66 \u51fa\u7248\u7684\u65f6\u5019 Paypal \u5df2\u7ecf\u5356\u6389\u4e86\uff0c\u60c5\u611f\u5305\u88b1\u5565\u7684\u90fd\u6ca1\u6709\u4e86\uff0c\u5426\u5219\u4e00\u4e2a\u516c\u53f8\u603b\u6709 Ugly \u7684\u4e8b\uff1b<\/p>\n\n\n\n

. \u8fd9\u672c\u4e66\u91cc\u9762\u5f88\u591a\u4eba\u540e\u9762\u90fd\u975e\u5e38\u6210\u529f\uff0cElon Mask \u662f https:\/\/x.com \u7684\u521b\u59cb\u4eba\u4f46\u5728\u8fd9\u672c\u4e66\u91cc\u5374\u662f\u4e00\u4e2a\u8d1f\u9762\u5f62\u8c61\uff0c\u6211\u4eec\u73b0\u5728\u5728\u5176\u4ed6\u7684\u4fe1\u606f\u6e90\u91cc\u5df2\u7ecf\u5f88\u96be\u770b\u5230 Elon Mask \u6210\u540d\u524d\u7684\u8d1f\u9762\u8bc4\u4ef7\u4e86\uff0cPeter Thiel \u4e5f\u5728\u8fd9\u672c\u4e66\u91cc\uff0c\u662f Facebook \u7684\u5929\u4f7f\u6295\u8d44 \u4eba\uff0c\u5728\u7845\u8c37 PaypalGang \u662f\u4e2a\u52bf\u529b\u5f88\u5927\u7684\u56e2\u4f19\uff0c\u5305\u62ec Linkedin \u7684\u521b\u59cb\u4eba\uff0c\u4f46\u4ed6\u4eec \u5728\u505a Paypal \u7684\u65f6\u5019\u90fd\u4e0d\u662f\u975e\u5e38\u8001\u7ec3\u3002<\/p>\n\n\n\n

2. <\/strong>\u5f15\u7206\u6d41\u884c<\/strong><\/p>\n\n\n\n

\u8fd9\u672c\u4e66\u91cc\u9762\u6709\u4e9b\u77e5\u8bc6\u70b9\u662f\u9519\u7684\uff0c\u4f46\u8fd9\u672c\u4e66\u6bd4\u8f83\u7ec6\u81f4\u5730\u8bb2\u8ff0\u4e86\u4e00\u4e9b\u80fd\u5e7f\u4e3a\u6d41\u4f20\u7684\u4ea7\u54c1\u7684\u6210\u529f\u8981\u7d20\uff0c\u6709\u4e9b\u4e8b\u770b\u7740\u5fae\u5c0f\u4f46\u5f71\u54cd\u529b\u5f88\u5927\uff0c\u7528\u4e86\u5f88\u591a\u4f8b\u5b50\u6765\u89e3\u91ca\u4ea7\u54c1\u3001 \u4ea7\u54c1\u7684\u7279\u5f81\uff0c\u4ee5\u53ca\u4ea7\u54c1\u7684\u8fed\u4ee3\u4e3a\u4ec0\u4e48\u80fd\u88ab\u6d88\u8d39\u8005\u63a5\u53d7\u548c\u6d41\u884c\uff0c\u800c\u5927\u90e8\u5206\u8bb2\u8425\u9500\u7684\u4e66\u4e0d\u5173\u6ce8\u4ea7\u54c1\u662f\u5982\u4f55\u53d8\u5316\u7684\u3002\u8fd9\u5e76\u4e0d\u662f\u4e00\u672c\u4ea7\u54c1\u7ecf\u7406\u7684\u4e66\uff0c\u5c31\u662f\u4e00\u672c\u6d41\u884c\u4e66\uff0c\u4f46\u4f8b\u5b50\u6bd4\u8f83\u9c9c\u6d3b\uff0c\u4e0d\u6df1\u4f46\u633a\u597d\u3002<\/p>\n\n\n\n

3. <\/strong>\u7cbe\u76ca\u521b\u4e1a<\/strong><\/p>\n\n\n\n

\u7cbe\u76ca\u521b\u4e1a\u8bb2\u7684\u5c31\u662f\u5982\u4f55\u8ba9\u9a8c\u8bc1\u6210\u8d25\u7684\u901f\u5ea6\u5feb\u6210\u672c\u4f4e\uff0c\u65e0\u8bba\u54ea\u4e2a\u884c\u4e1a\u90fd\u6709\u8bd5\u9519\u5468\u671f\uff0c\u5982\u679c\u80fd\u628a\u81ea\u5df1\u7684\u8bd5\u9519\u5468\u671f\u641e\u5f97\u6bd4\u522b\u4eba\u77ed\u7684\u8bdd\uff0c\u90a3\u4f60\u5c31\u5c06\u83b7\u5f97\u5de8\u5927\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n

\u73b0\u5728\u6b63\u5728\u53d1\u751f\u7684\u4e00\u4e2a\u9769\u547d\u662f\u7535\u52a8\u8f66\u9769\u547d\uff0c\u4e00\u4e2a\u91cd\u8981\u56e0\u7d20\u662f\u8f6f\u4ef6\u53ef\u4ee5\u5728\u7ebf\u5347\u7ea7\uff0c\u71c3\u6cb9\u8f66\u7684\u8f6f\u4ef6\u8981\u5347\u7ea7\u5fc5\u987b\u5230 4S \u5e97\u53bb\uff0c\u4e00\u4e2a\u8f6f\u4ef6\u53ef\u80fd\u4e00\u5e74\u624d\u5347\u7ea7\u4e00\u4e2a\u7248\u672c\uff0c\u800c\u73b0\u5728\u7684\u7279\u65af\u62c9\u53ea\u8981\u6709\u4fe1\u53f7\u6709\u7535\uff0c\u4e00\u665a\u4e0a\u53ef\u80fd\u5c31\u5347\u7ea7\u5b8c\u4e86\u3002<\/p>\n\n\n\n

\u7cbe\u76ca\u521b\u4e1a\u8fd9\u4ef6\u4e8b\u4e0d\u4ec5\u5728\u521b\u4e1a\u91cc\uff0c\u4e5f\u53ef\u4ee5\u5e94\u7528\u5728\u5de5\u4f5c\u548c\u751f\u6d3b\u4e2d\uff0c\u5982\u679c\u4f60\u80fd\u505a\u5230\u8fed\u4ee3\u5468\u671f\u6bd4\u522b\u4eba\u77ed\uff0c\u4f60\u5c31\u83b7\u5f97\u4e86\u5de8\u5927\u7684\u7ade\u4e89\u4f18\u52bf\u3002<\/p>\n\n\n\n

4. <\/strong>\u521b\u65b0\u8005\u7684\u7a98\u5883<\/strong><\/p>\n\n\n\n

\u4f5c\u8005\u5199\u4e86\u4e00\u4e2a\u7cfb\u5217 3 \u672c\u4e66\uff1a\u300a\u521b\u65b0\u8005\u7684\u7a98\u5883\u300b\u3001\u300a\u521b\u65b0\u8005\u7684\u89e3\u7b54\u300b\u3001\u300a\u521b\u65b0\u8005\u7684\u57fa\u56e0\u300b\uff0c\u6700\u597d\u7684\u662f\u7b2c\u4e8c\u672c\uff0c\u4f46\u4e0d\u63a8\u8350\uff0c\u56e0\u4e3a\u7b2c\u4e8c\u672c\u662f\u9762\u5411\u6709\u4e00\u5b9a\u89c4\u6a21\u4e4b\u540e\u8981\u505a\u65b0\u4e1a\u52a1\u7684\u4f01\u4e1a\u3002\u8fd9\u672c\u4e66\u91cc\u8bb2\u7684\u5f88\u591a\u4f8b\u5b50\u975e\u5e38\u9c9c\u6d3b\uff0c\u786c\u76d8\u884c\u4e1a\u8fed\u4ee3\u901f\u5ea6\u975e\u5e38\u5feb\uff0c\u53e6\u5916\u786c\u76d8\u884c\u4e1a\u91cc\u6bcf\u4e00\u4e2a\u88ab\u98a0\u8986\u7684\u516c\u53f8\u90fd\u4e0d\u662f\u56e0\u4e3a\u6280\u672f\u88ab\u98a0\u8986\u7684\uff0c\u5927\u516c\u53f8\u88ab\u98a0\u8986\u7684\u65f6\u5019\u8fd9\u4e9b\u65b0\u6280\u672f\u4ed6\u4eec\u90fd\u662f\u6709\u7684\u3002\u8fd9\u672c\u4e66\u5bf9\u6210\u8d25\u539f\u56e0\u7684\u6316\u6398\u975e\u5e38\u597d\uff0c\u4e0d\u4ec5\u8bb2\u4e86\u4ea7\u54c1\u672c\u8eab\uff0c\u8fd8\u8bb2\u4e86\u5e02\u573a\u9700\u6c42\u7684\u53d8\u5316\u548c\u5185\u90e8\u7684\u7ec4\u7ec7\u60c5\u51b5\uff0c\u6709\u65f6\u5019\u5927\u516c\u53f8\u867d\u7136\u6709\u8d44\u6e90\u548c\u6280\u672f\uff0c\u4f46\u4ed6\u7684\u7ec4\u7ec7\u51b3\u5b9a\u4e86\u4ed6\u505a\u4e0d\u6210\u8fd9\u4ef6\u4e8b\uff0c\u6bd4\u5982\u50cf\u8bfa\u57fa\u4e9a\u3002<\/p>\n\n\n\n

5. <\/strong>\u300a\u96f6\u552e\u7684\u54f2\u5b66\u300b<\/strong><\/p>\n\n\n\n

\u300a\u521b\u65b0\u8005\u7684\u7a98\u5883\u300b\u548c \u300a\u7cbe\u76ca\u521b\u4e1a\u300b\u8fd9\u6837\u7684\u4e66\u9002\u5408\u5165\u95e8\uff0c\u5f53\u4f60\u5230\u4e86\u4e00\u5b9a\u9636\u6bb5\u540e\u5c31\u53ef\u4ee5\u4e0d\u8bfb\u4e86\uff0c\u4f46\u8fd9\u672c\u4e66\u4ece\u5165\u95e8\u5230\u5927\u6210\u90fd\u53ef\u4ee5\u8bfb\uff0c\u4e0d\u7ba1\u662f\u5165\u95e8\u7684\u4ea7\u54c1\u7ecf\u7406\u8fd8\u662f\u8d44\u6df1\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u8bfb\u4e86\u8fd9\u672c\u4e66\u90fd\u4f1a\u89c9\u5f97\u6709\u6536\u83b7\uff0c\u5728\u4e0d\u540c\u6bb5\u4f4d\u7684\u65f6\u5019\u80fd\u8bfb\u61c2\u7684\u4e1c\u897f \u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n

\u8fd9\u672c\u4e66\u7684\u4f5c\u8005\u662f\u65e5\u672c 711 \u7684\u521b\u59cb\u4eba\u94c3\u6728\u654f\u6587\u5199\u7684\uff0c\u8001\u738b\u8ba4\u4e3a\u8fd9\u662f\u96f6\u552e\u884c\u4e1a\u6700\u597d\u7684\u4e66\uff0c\u91cc\u9762\u6709\u5f88\u591a\u5f88\u7ecf\u5178\u7684\u4e1c\u897f\u3002\u5728 711 \u53d1\u5c55\u7684\u8fc7\u7a0b\u4e2d\u6709\u5f88\u591a\u4e8b\u524d\u4e89\u8bae\u5f88\u5927\uff0c\u4e8b\u540e\u88ab\u8ba4\u4e3a\u662f\u5f88\u6b63\u786e\u7684\u51b3\u7b56\uff0c\u91cc\u9762\u82b1\u4e86\u5927\u91cf\u7bc7\u5e45\u8bb2\u4ed6\u4eec\u5f53\u65f6\u662f\u5982\u4f55\u505a\u51b3\u7b56\u7684\u3002<\/p>\n\n\n\n

\u4e94\u3001\u89c4\u6a21\u6548\u5e94<\/h4>\n\n\n\n

\u89c4\u6a21\u6548\u5e94\u57fa\u672c\u4e0a\u662f\u5546\u4e1a\u4e16\u754c\u91cc\u7684\u4e07\u6709\u5f15\u529b\uff0c\u54ea\u4e9b\u751f\u610f\u80fd\u505a\u5927\u54ea\u4e9b\u751f\u610f\u672c\u8d28\u4e0a \u5c31\u662f\u505a\u4e0d\u5927\uff0c\u4e00\u4e2a\u975e\u5e38\u91cd\u8981\u7684\u8981\u7d20\u662f\u89c4\u6a21\u6548\u5e94\u3002<\/p>\n\n\n\n

\u89c4\u6a21\u6548\u5e94\u7684\u5b9a\u4e49\u6709\uff0c\u4f46\u653e\u5728\u4eca\u5929\u5df2\u7ecf\u4e25\u91cd\u8fc7\u65f6\u4e86\uff0c\u8001\u738b\u8ba4\u4e3a\u4eca\u5929\u7684\u89c4\u6a21\u6548\u5e94\u662f\uff0c\u9500\u552e\/\u7528\u6237\u91cf\/\u5ba2\u6237\u91cf\u8db3\u591f\u5927\u4e4b\u540e\uff08\u4e0e\u89c4\u6a21\u5c0f\u7684\u7ade\u4e89\u5bf9\u624b\u6bd4\uff09\u6240\u4ea7\u751f\u7684 i)\u7528\u6237\u4f53\u9a8c\u4f18\u52bf\u4ee5\u53ca ii)\u6210\u672c\u4f18\u52bf\uff0c\u5177\u4f53\u662f\u6210 \u672c\u4f18\u52bf\u8fd8\u662f\u4f53\u9a8c\u4f18\u52bf\u53d6\u51b3\u4e8e\u5177\u4f53\u751f\u610f\u6a21\u5f0f\u3002<\/p>\n\n\n\n

\u7b2c\u4e00\u4e2a\u5c42\u9762\u662f\u4e0d\u540c\u7684\u751f\u610f\u672c\u8eab\u5177\u5907\u4e0d\u540c\u7684\u89c4\u6a21\u6548\u5e94\uff0c\u6709\u4e9b\u751f\u610f\u5929\u751f\u5c31\u505a\u4e0d\u5927\uff1b \u7b2c\u4e8c\u4e2a\u5c42\u9762\u662f\u5728\u540c\u4e00\u4e2a\u751f\u610f\u5185\u90e8\u7684\u7ade\u4e89\uff0c\u7ade\u4e89\u5bf9\u624b\u4e4b\u95f4\u8c01\u80fd\u7387\u5148\u6293\u4f4f\u90a3\u4e9b\u6709\u89c4\u6a21\u6548\u5e94\u7684\u8981\u7d20\uff0c\u8c01\u5c31\u66f4\u6709\u5e0c\u671b\u56e0\u4e3a\u89c4\u6a21\u6548\u5e94\u8d77\u4f5c\u7528\uff08\u6210\u672c\u4f4e\u6216\u7528\u6237\u4f53\u9a8c\u597d\uff09\u800c\u8d62\u5f97\u7ade\u4e89\u3002\u6240\u4ee5\u89c4\u6a21\u6548\u5e94\u662f\u51b3\u5b9a\u5546\u4e1a\u7ade\u4e89\u6210\u8d25\u7684\u9ad8\u6743\u91cd\u8981\u7d20\u3002<\/p>\n\n\n\n

1. <\/strong>\u89c4\u6a21\u6548\u5e94\u66f2\u7ebf\u7684\u5f62\u72b6<\/strong><\/p>\n\n\n\n

\u6240\u4ee5\u8fd9\u6d89\u53ca\u5230\u54ea\u4e9b\u751f\u610f\u662f\u6709\u89c4\u6a21\u6548\u5e94\u7684\uff0c\u603b\u7684\u6765\u8bf4\uff0c\u548c\u4eba\u7684\u4e2a\u4f53\u7684\u521b\u610f\u5173\u7cfb\u5f88\u5927\u7684\u5c31\u6ca1\u4ec0\u4e48\u89c4\u6a21\u6548\u5e94\uff0c\u4e0d\u540c\u751f\u610f\u5f62\u6001\u7684\u89c4\u6a21\u6548\u5e94\u6709\u5927\u6709\u5c0f\uff0c\u6709\u4e9b\u662f\u4e0b\u9762\u7684 A \u66f2\u7ebf\uff08\u6307\u6570\u589e\u957f\uff09\uff0c\u6709\u7684\u662f B \u66f2\u7ebf\uff08\u7ebf\u6027\u589e\u957f\uff09\uff0c\u6709\u7684\u662f C \u66f2\u7ebf\uff08\u5bf9\u6570\u589e\u957f\uff09\u3002<\/p>\n\n\n\n

A \u66f2\u7ebf\u6700\u5178\u578b\u7684\u662f\u7f51\u7edc\u6548\u5e94\uff0c\u6709\u7f51\u7edc\u6548\u5e94\u7684\u4e00\u4e2a\u4f8b\u5b50\u662f\u4e92\u8054\u7f51\u672c\u8eab\uff0c\u516c\u5f0f\u662f\u4e92\u8054\u7f51\u7684\u4ef7\u503c\u548c\u8282\u70b9\u6570\u7684\u5e73\u65b9\u6210\u6b63\u6bd4\u3002\u6709\u7f51\u7edc\u6548\u5e94\u7684\u751f\u610f\u6700\u5178\u578b\u7684\u4f8b\u5b50\u662f\u793e\u4ea4\u7f51\u7edc\uff0c\u5fae\u4fe1\u662f\u4e00\u4e2a\u975e\u5e38\u5178\u578b\u7684\u7f51\u72b6\u7ed3\u6784\uff0c\u4e00\u4e2a\u751f\u610f\u6709\u6ca1\u6709\u89c4\u6a21\u6548\u5e94\u662f\u51b3\u5b9a\u8fd9\u4e2a\u751f\u610f\u80fd\u505a\u5230\u591a\u5927\u548c\u505a\u5230\u6700\u540e\u6709\u6ca1\u6709\u7ade\u4e89\u5bf9\u624b\u7684\u91cd\u8981\u56e0\u7d20\uff0c\u6bd4\u5982\u5fae\u4fe1\u5c31\u57fa\u672c\u6ca1\u6709\u7ade\u4e89\u5bf9\u624b\uff0c\u8fd9\u79cd\u751f\u610f\u662f\u5f88\u53ef\u6015\u7684\uff0c\u884c\u4e1a\u91cc\u53ea\u4f1a\u6709\u4e00\u5bb6\u4e0d\u4f1a\u6709\u7b2c\u4e8c\u5bb6\u3002<\/p>\n\n\n\n

\u56fd\u5185\u4e5f\u6709 QQ \u4f5c\u4e3a \u548c\u5fae\u4fe1\u7c7b\u4f3c\u7684\u4ea7\u54c1\u5b58\u5728\u3002QQ \u7684\u5b58\u5728\u6d89\u53ca\u5230\u53e6\u4e00\u4e2a\u8981\u7d20\uff1a\u5e74\u8f7b\u4eba\u5728 QQ\u91cc\u548c\u5728\u5fae\u4fe1\u91cc\u7684\u884c\u4e3a\u53ef\u80fd\u5b8c\u5168\u4e0d\u4e00\u6837\uff0c\u6587\u5316\u9694\u9602\u5bfc\u81f4\u4e86\u8fd9\u662f 2 \u5f20\u793e\u4ea4\u7f51\u7edc\uff0c\u6240\u4ee5\u5176\u5b9e\u5728\u4e0d\u540c\u7684\u5e02\u573a\u91cc\uff0c\u89e3\u51b3\u4e0d\u540c\u7684\u9700\u6c42\u3002\u4e00\u4e2a\u91cd\u8981\u7684\u6982\u5ff5\u662f Critical Mass\u3002<\/p>\n\n\n\n

C \u66f2\u7ebf\uff0c\u968f\u7740\u89c4\u6a21\u7684\u4e0a\u5347\uff0c\u89c4\u6a21\u5230\u4e86\u4e00\u4e2a\u6c34\u5e73\u540e\u89c4\u6a21\u6548\u5e94\u7684\u589e\u957f\u53d8\u7f13\u4e86\uff0c\u6709\u8fd9\u6837\u66f2\u7ebf\u7684\u751f\u610f\u4e00\u822c\u5177\u6709\u201c\u53cc\u8fb9\u7f51\u7edc\u4e14\u540c\u8fb9\u8d1f\u5411\u7ade\u4e89\u201d\uff0c\u5916\u5356\u548c\u6dd8\u5b9d\u662f\u6bd4\u8f83\u5178\u578b \u7684\u53cc\u8fb9\u7f51\u7edc\uff0c\u5b83\u4e0d\u662f\u5b8c\u5168\u8282\u70b9\u7684\u7f51\u7edc\uff0c\u4f46\u4e0d\u89c1\u5f97\u6240\u6709\u7684\u53cc\u8fb9\u7f51\u7edc\u90fd\u5b58\u5728\u8d1f\u5411\u7ade\u4e89\uff0c\u4f8b\u5982\u6dd8\u5b9d\u7684\u4f9b\u7ed9\u975e\u5e38\u5145\u5206\u63a5\u8fd1\u65e0\u9650\u4f9b\u7ed9\uff0c\u4e00\u4e2a\u7528\u6237\u4e70\u4e00\u4e2a\u5546\u54c1\u4e0d\u4f1a\u5f71\u54cd\u53e6\u4e00\u4e2a\u7528\u6237\u7684\u8d2d\u4e70\uff0c\u4f46\u4f60\u6253\u4e2a\u8f66\u5bf9\u65c1\u8fb9\u7684\u4eba\u5c31\u662f\u6709\u5f71\u54cd\u7684\uff0c\u6240\u4ee5\u6253\u8f66\u5c31\u662f\u53cc\u8fb9\u7684\u540c\u8fb9\u8d1f\u5411\u7ade\u4e89\u3002<\/p>\n\n\n\n

\u5916\u5356\u7684\u89c4\u6a21\u6548\u5e94\u4e5f\u975e\u5e38\u6709\u9650\uff0c\u53eb\u4e2a\u5916\u5356\u5468\u56f4\u6709 100 \u4e2a\u9a91\u624b\u548c\u6709 1000 \u4e2a\u9a91\u624b\u76f8\u6bd4\uff0c\u9001\u9910\u901f\u5ea6\u5e76\u4e0d\u89c1\u5f97\u5feb\u5f88\u591a\uff0c\u4e00\u822c\u6765\u8bf4\u6d88\u8d39\u8005\u70b9\u5916\u5356\u6709\u4e00\u4e2a\u5fc3\u7406\u9884\u671f\uff0c\u8fbe\u5230\u4e86\u5c31\u53ef\u4ee5\u4e86\uff0c\u518d\u5feb\u4e5f\u4e0d\u89c1\u5f97\u5c31\u6709\u610f\u4e49\uff0c\u6240\u4ee5\u89c4\u6a21\u8fbe\u5230\u4e00\u5b9a\u7a0b\u5ea6\u540e\u7528\u6237\u4f53\u9a8c\u548c\u6210 \u672c\u4e0d\u4f1a\u6709\u66f4\u5927\u7684\u6539\u5584\u4e86\uff0c\u6240\u4ee5\u5c31\u662fC \u66f2\u7ebf\u3002<\/p>\n\n\n\n

B \u8fd9\u6761\u7ebf\u662f\u6dd8\u5b9d\uff0c\u6bcf\u591a\u4e00\u4e2a\u7528\u6237\u6dd8\u5b9d\u90fd\u80fd\u63a5\u7eb3\uff0c\u6dd8\u5b9d\u5c31\u589e\u52a0\u4e00\u70b9\u4ef7\u503c\uff0c\u4f46\u7528\u6237\u548c\u7528\u6237\u4e4b\u95f4\u6ca1\u5565\u8054\u7cfb\uff0c\u6240\u4ee5\u6dd8\u5b9d\u7684\u4ef7\u503c\u662f\u968f\u7740\u89c4\u6a21\u7ebf\u6027\u4e0a\u5347\u7684\u3002<\/p>\n\n\n\n

\u8fd9\u89e3\u91ca\u4e86\u5f88\u591a \u95ee\u9898\uff0c\u6dd8\u5b9d\u505a\u5230\u4eca\u5929\u5b83\u7684\u7ade\u4e89\u5bf9\u624b\u662f\u5728\u53d8\u591a\u7684\uff0c\u4f60\u5df2\u7ecf\u505a\u7684\u8fd9\u4e48\u5927\u4e86\u8fd8\u6709\u7ade\u4e89\u5bf9\u624b\u4e0d\u65ad\u8fdb\u6765\u8fd9\u5c31\u8bf4\u660e\u4e86\u4f60\u7684\u89c4\u6a21\u6548\u5e94\u4e0d\u591f\u5f3a\uff0c\u6ca1\u6709\u5728\u6210\u672c\u6216\u4f53\u9a8c\u4e0a\u548c\u540e\u8fdb\u8005\u62c9\u5f00\u5de8\u5927\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n

\u518d\u770b\u5916\u5356\uff0c\u5c3d\u7ba1\u5916\u5356\u7f8e\u56e2\u4eca\u5929\u505a\u5f97\u8fd9\u4e48\u8f9b\u82e6\u8fd9\u4e48\u52aa\u529b\uff0c\u997f\u4e86\u4e48\u8fd8\u5728\uff0c\u5c31\u662f\u56e0\u4e3a\u5916\u5356\u7684\u89c4\u6a21\u6548\u5e94\u4e0d\u591f\u5f3a\uff0c\u997f\u4e86\u4e48\u548c\u7f8e\u56e2\u5176\u5b9e\u4ea7\u54c1\u662f\u975e\u5e38\u540c\u8d28\u5316\u7684\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e0b\u884c\u4e1a\u91cc\u8fd8\u6709 2 \u5bb6\u5c31\u8bf4\u660e\u4e86\u8fd9\u4e2a\u751f\u610f\u7684\u89c4\u6a21\u6548\u5e94\u4e0d\u591f\u5f3a\u3002<\/p>\n\n\n\n

2. <\/strong>\u89c4\u6a21\u6548\u5e94\u7684 Scope<\/strong><\/p>\n\n\n\n

\u521a\u521a\u8bf4\u7684\u662f\u66f2\u7ebf\u7684\u5f62\u72b6\uff0c\u8fd8\u6d89\u53ca\u5230\u89c4\u6a21\u6548\u5e94\u662f\u5728\u591a\u5927\u7684 scope \u91cc\uff08\u591a\u5927\u8303\u56f4\u5185\uff09\u8d77\u4f5c\u7528\u3002\u6bd4\u5982\u8bf4\u5168\u7403\u578b\u7684\u89c4\u6a21\u6548\u5e94\uff0c\u5c31\u662f\u5728\u4e2d\u56fd\u548c\u5728\u7f8e\u56fd\u6709\u4e00\u4e2a\u7528\u6237\u90fd\u4f1a\u4ea7\u751f\u6b63\u5411\u7684\u7528\u6237\u4f53\u9a8c\uff1b\u5982\u679c\u662f\u4e00\u4e2a\u57ce\u5e02\u578b\u7684\u89c4\u6a21\u6548\u5e94\uff0c\u4e5f\u5c31\u662f\u8bf4\u4f60\u5728\u5317\u4eac\u6709\u4e00\u4e2a\u5546\u5bb6\u548c\u5728\u4e0a\u6d77\u6709\u4e00\u4e2a\u5546\u5bb6\uff0c\u4e00\u70b9\u5173\u7cfb\u90fd\u6ca1\u6709\uff0c\u8fd9\u5c31\u662f\u57ce\u5e02\u578b\u7684\uff1b<\/p>\n\n\n\n

\u6709\u4e9b\u662f\u5168\u56fd\u578b\u7684\u89c4\u6a21\u6548\u5e94\uff0c\u6709\u4e9b\u662f\u8702\u7a9d\u578b\u7684\uff0c\u8702\u7a9d\u578b\u7684\u89c4\u6a21\u6548\u5e94\u5c31\u7ec8\u4e8e\u8f6e\u5230\u5916\u5356\u4e86\uff0c\u4e5f\u5c31\u662f\u5728\u6e05\u534e\u7684\u5360\u6709\u7387\u80fd\u8fbe\u5230 90%\u548c\u5317\u5927\u6ca1\u5565\u5173\u7cfb\uff0c\u8fd9\u5c31\u662f\u5916\u5356\u8fd9\u4e2a\u4e1a\u52a1\u7684\u60b2\u50ac\u4e4b\u5904\uff0c\u4f60\u5728\u4e00\u4e2a\u5730\u65b9\u505a\u6210\u4e86\uff0c\u5728\u4e0b\u4e00\u4e2a\u5730\u65b9\u4f9d\u65e7\u8981\u6253\u5df7\u6218\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u6709\u4e9b\u751f\u610f\u662f\u6709\u5168\u7403\u578b\u7684\u89c4\u6a21\u6548\u5e94\u7684\uff0c\u6bd4\u5982 Whatsapp \u548c Messager\uff0c\u5176\u5b9e\u5fae\u4fe1\u4e5f\u6709\uff0c\u53ea\u4e0d\u8fc7\u88ab\u8bed\u8a00\u548c\u6587\u5316\u7684\u9694\u9602\u963b\u6321\u4e86\uff0c\u4f46\u5373\u4f7f\u5982\u6b64\u7f8e\u56fd\u8981\u5c01\u7981\u5fae\u4fe1\u4e5f\u8bf4\u660e\u4e86\u5fae\u4fe1\u7684\u5168\u7403\u89c4\u6a21\u6548\u5e94\u3002<\/p>\n\n\n\n

\u5168\u56fd\u578b\u7684\u89c4\u6a21\u6548\u5e94\u7684\u5178\u578b\u4f8b\u5b50\u662f\u6dd8\u5b9d\uff0c\u4e4c\u9c81\u6728\u9f50\u7684\u7528\u6237\u4e5f\u53ef\u4ee5\u4e70\u6d59\u6c5f\u7684\u5546\u54c1\uff0c\u6240\u4ee5\u6dd8\u5b9d\u8fd9\u4e2a\u751f\u610f\uff0c\u4f60\u60f3\u9f9f\u7f29\u5728\u4e00\u4e2a\u57ce\u5e02\u91cc\u9632\u5b88\u662f\u5b8c\u5168\u4e0d\u53ef\u80fd\u7684\uff0c\u4e0d\u5b58\u5728\u4f60\u5b88\u7740\u4e00\u4e2a\u533a\u57df\u7684\u53ef\u80fd\u6027\uff0c\u4f60\u8981\u548c\u6dd8\u5b9d\u6253\u4e00\u573a\u4ed7\u5c31\u9700\u8981\u5168\u56fd\u5f00\u6253\uff0c\u5168\u56fd\u5f00\u6253\u7684\u95ee\u9898\u5c31\u662f\u5168\u56fd\u70e7\u94b1\uff0c\u8fdb\u5165\u58c1\u5792\u5c31\u5f88\u9ad8\u3002<\/p>\n\n\n\n

\u57ce\u5e02\u578b\u89c4\u6a21\u6548\u5e94\u7684\u5178\u578b\u751f\u610f\u662f\u6253\u8f66\u548c\u56e2\u8d2d\uff0c\u4e00\u4e2a\u6e05\u534e\u7684\u540c\u5b66\u662f\u6709\u53ef\u80fd\u56e2\u8d2d\u4e00\u4e2a\u56fd\u8d38\u7684\u670d\u52a1\u53bb\u6d88\u8d39\u7684\uff0c\u4e5f\u6709\u53ef\u80fd\u6253\u8f66\u53bb\u56fd\u8d38\uff0c\u8fd9\u5c31\u662f\u57ce\u5e02\u578b\u7684\u7ed3\u6784\u3002\u6700\u540e\u662f\u5916\u5356\uff0c\u8fd9\u662f\u8702\u7a9d\u578b\u7684\u7ed3\u6784\u3002<\/p>\n\n\n\n

\u8702\u7a9d\u578b\u7684\u7ed3\u6784\u5e26\u6765\u7684\u95ee\u9898\u662f\uff0c\u5bf9\u624b\u53ef\u4ee5\u9488\u5bf9\u4f60\u8fd9\u4e2a\u8702\u7a9d\u6765\u6253\uff0c\u4e00\u4e2a\u8702\u7a9d\u4e00\u5929 \u9500\u552e\u989d 10 \u4e07\u5dee\u4e0d\u591a\u4e86\u5427\uff0c\u8981\u5728\u4e00\u4e2a 10 \u4e07\u9500\u552e\u989d\u89c4\u6a21\u7684\u8702\u7a9d\u91cc\u70e7\u94b1\uff0c\u4e5f\u70e7\u4e0d\u4e86\u591a\u5c11\u94b1\uff0c\u867d\u7136\u66f2\u7ebf\u662f\u90a3\u4e2a\u6837\u5b50\uff0c\u4f46 scope \u5c0f\u51b3\u5b9a\u4e86\u89c4\u6a21\u6548\u5e94\u8d77\u4f5c\u7528\u7684\u8303\u56f4\u5c0f\uff0c\u8fd9\u53c8\u8fdb\u4e00\u6b65\u51b3\u5b9a\u4e86\u5bf9\u4e00\u4e2a\u5f3a\u7ade\u4e89\u5bf9\u624b\u6765\u8bf4\uff0c\u5c31\u53ef\u4ee5\u6309\u5355\u5143\u6765\u70e7\u94b1\uff0c\u4e00\u4e2a\u8702\u7a9d\u4e00\u4e2a\u8702\u7a9d\u6765\u6253\uff0c\u6240\u4ee5\u8fd9\u79cd\u4ed7\u8fd9\u79cd\u751f\u610f\u7684\u9632\u5fa1\u5c31\u5f88\u96be\u3002<\/p>\n\n\n\n

\u8fd9\u79cd\u8702\u7a9d\u578b\u6216\u57ce\u5e02\u578b\u7684\u751f\u610f\u8fdb\u653b\u4e5f\u5f88\u96be\uff0c\u5c31\u662f\u8bf4\u5373\u4fbf\u4f60\u662f\u9886\u5148\u8005\uff0c\u8981\u8fdb\u653b\u5bf9\u65b9\u7684\u4f18\u52bf\u533a\u57df\u4e5f\u8981\u4e00\u4e2a\u5730\u65b9\u4e00\u4e2a\u5730\u65b9\u8fdb\u884c\u5df7\u6218\uff0c\u8fd9\u5c31\u51b3\u5b9a\u4e86\u8fd9\u79cd\u751f\u610f\u7684\u7ade\u4e89\u5468\u671f\u5f88\u957f\u3002<\/p>\n\n\n\n

\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u56e2\u8d2d\u8fd9\u4e2a\u4e1a\u52a1\u662f 2010 \u5e74\u8d77\u6b65\u505a\u7684\uff0c2011 \u5e74\u5e95\u7f8e\u56e2\u5c31\u6210\u4e3a\u4e86\u884c\u4e1a\u7b2c\u4e00\uff0c\u5f88\u591a\u540c\u884c\u56e0\u4e3a\u6ca1\u94b1\u800c\u5012\u4e0b\u4e86\uff0c\u5373\u4fbf\u5982\u6b64\uff0c\u5230 2014 \u5e74\u7f8e\u56e2\u5728\u53a6\u95e8\u8fd9\u4e2a\u57ce\u5e02\u4ecd\u7136\u4e0d\u662f\u5e02\u5360\u7387\u7b2c\u4e00\uff0c\u56e0\u4e3a\u8fd9\u4e2a\u57ce\u5e02\u662f \u72ec\u7acb\u8d77\u4f5c\u7528\u7684\uff0c\u8fd9\u4e2a\u57ce\u5e02\u7684\u5546\u5bb6\u548c\u6d88\u8d39\u8005\u5c31\u5728\u62c9\u624b\u6216\u7cef\u7c73\u7684\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n

3. <\/strong>\u89c4\u6a21\u6548\u5e94\u66f2\u7ebf\u7684\u53c2\u6570<\/strong><\/p>\n\n\n\n

\u8fd8\u6709\u4e00\u4e2a\u662f\u89c4\u6a21\u6548\u5e94\u7684\u53c2\u6570\uff0c\u4e5f\u5c31\u662f\u8bf4\u5373\u4fbf\u662f\u540c\u4e00\u7c7b\u578b\u7684\u66f2\u7ebf\u4e5f\u6709\u53c2\u6570\u5927\u5c0f\u3002\u5728 2010 \u5e74\u7684\u65f6\u5019\u8fd8\u662f MySpace \u6bd4 Facebook \u7684\u6d41\u91cf\u66f4\u5927\u3002\u542c\u8d77\u6765\u8fd9\u548c\u89c4\u6a21 \u6548\u5e94\u7684\u66f2\u7ebf\u5f62\u72b6\u662f\u76f8\u6096\u7684\uff0c\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u89c4\u6a21\u6548\u5e94\u7684\u53c2\u6570\u8fd9\u4e2a\u8bdd\u9898\u3002<\/p>\n\n\n\n

MySpace \u548c Facebook \u6709\u4e00\u4e2a\u6839\u672c\u5dee\u522b\uff0c\u662f MySpace \u505a\u964c\u751f\u4eba\u7684\u793e\u4ea4\u5173\u7cfb\uff0cFacebook\u505a\u7684\u662f\u719f\u4eba\u793e\u4ea4\u7f51\u7edc\uff0c\u867d\u7136\u90fd\u5177\u5907\u7f51\u7edc\u6548\u5e94\uff0c\u4f46\u8fd9\u4e24\u4e2a\u751f\u610f\u7684\u89c4\u6a21\u6548\u5e94\u53c2\u6570\u6709\u975e\u5e38\u660e\u663e\u7684\u5dee\u522b\u3002<\/p>\n\n\n\n

\u5177\u4f53\u4f53\u73b0\u5728\uff0cFacebook \u6bcf\u505a\u4e00\u4e2a\u5b66\u6821\u5c31\u5206\u6790\u8fd9\u4e2a\u5b66\u6821\u5185\u7528\u6237\u5728 Facebook\u4e0a\u548c\u5728MySpace \u4e0a\u7684\u884c\u4e3a\u5dee\u522b\uff0c\u7ed3\u679c\u53d1\u73b0\u6bcf\u4e2a\u5b66\u6821\u91cc\u7528\u6237\u6d3b\u8dc3\u5ea6\u5c31\u90fd\u6bd4\u5728 MySpace \u4e0a\u7684\u6d3b\u8dc3\u5ea6\u9ad8\uff0c\u539f\u56e0\u662f Facebook \u505a\u7684\u662f\u771f\u5b9e\u597d\u53cb\u7684\u5173\u7cfb\uff0c\u4e0d\u7ba1\u662f\u4e2d\u56fd\u4eba\u8fd8\u662f\u7f8e\u56fd\u4eba\uff0c\u964c\u751f\u4eba\u793e\u4ea4<\/p>\n\n\n\n

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\u6700\u540e\u4e00\u4e2a\u8bdd\u9898\uff0c\u7ba1\u7406\u662f\u53cd\u89c4\u6a21\u6548\u5e94\uff0c\u90a3\u4e3a\u4ec0\u4e48\u5f88\u591a\u516c\u53f8\u8fd8\u8981\u7ba1\u90a3\u4e48\u591a\u4eba\u5462\uff0c\u56e0\u4e3a\u4e1a\u52a1\u672c\u8eab\u6709\u89c4\u6a21\u6548\u5e94\uff0c\u4e1a\u52a1\u7684\u5f3a\u89c4\u6a21\u6548\u5e94\u62b5\u6d88\u4e86\u7ba1\u7406\u7684\u53cd\u89c4\u6a21\u6548\u5e94\u7684\u526f\u4f5c\u7528\u3002<\/p>\n\n\n\n

\u7b2c \u4e09 \u8bfe<\/h2>\n\n\n\n

\u5982\u679c\u5927\u5bb6\u5e38\u542c\u8bfe\uff0c\u5c31\u77e5\u9053\u5177\u4f53\u7684\u77e5\u8bc6\u70b9\u6ca1\u90a3\u4e48\u91cd\u8981\uff0c\u91cd\u8981\u7684\u662f\u6838\u5fc3\u7684\u601d\u60f3\uff0c\u8981\u638c\u63e1\u4e8b\u7269\u89c4\u5f8b\uff0c\u6293\u4f4f\u4e8b\u7269\u672c\u8d28\u800c\u975e\u8868\u8c61\u3002<\/p>\n\n\n\n

01 \u4ea7\u4e1a\u94fe\uff08\u7eed\uff09<\/h4>\n\n\n\n

\u4e0a\u4e00\u6b21\u8bb2\u5230\u4e86\u4ea7\u4e1a\u94fe\u7ed3\u6784\uff0c\u6bcf\u4e2a\u4ea7\u4e1a\u94fe\u6709\u94fe\u4e3b\uff0c\u6bd4\u5982 PC \u4ea7\u4e1a\u94fe\u7684 Wintel \u8054\u76df\uff0c\u6bd4\u5982\u5fae\u7b11\u66f2\u7ebf\u3002<\/p>\n\n\n\n

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\u4ec0\u4e48\u56e0\u7d20\u4f1a\u5f71\u54cd\u4e0a\u4e0b\u6e38\u4e4b\u95f4\u7684\u5173\u7cfb\u5462\uff1f\u4e00\u4e2a\u6838\u5fc3\u7684\u56e0\u7d20\u5c31\u662f\u4e0a\u6e38\u6216\u4e0b\u6e38\u7684\u5e02\u573a\u96c6\u4e2d\u5ea6\u3002<\/p>\n\n\n\n

\u4e4b\u524d\u8bb2\u8fc7\u5e02\u573a\u89c4\u6a21\u548c\u5e02\u573a\u96c6\u4e2d\u5ea6\uff0c\u800c\u5728\u4ea7\u4e1a\u94fe\u5173\u7cfb\u91cc\uff0c\u5e02\u573a\u96c6\u4e2d\u5ea6\u53c8\u5f71\u54cd\u5230\u4e86\u4e0a\u4e0b\u6e38\u4e4b\u95f4\u7684\u4ea7\u4e1a\u94fe\u5173\u7cfb\u3002\u5bf9\u4e00\u5bb6\u516c\u53f8\u800c\u8a00\uff0c\u6700\u597d\u7684\u60c5\u51b5\u662f\u4e0a\u4e0b\u6e38\u7684\u96c6\u4e2d\u5ea6\u90fd\u5f88\u5206\u6563\uff0c\u5c31\u53ea\u6709\u4f60\u7684\u96c6\u4e2d\u5ea6\u5f88\u9ad8\uff0c\u4e0d\u8fc7\u8fd9\u79cd\u8fd0\u6c14\u4e0d\u662f\u603b\u6709\u7684\u3002<\/p>\n\n\n\n

\u4f46\u4e00\u65e6\u4f60\u7684\u4e0a\u4e0b\u6e38\u96c6\u4e2d\u5ea6\u53ef\u80fd\u6bd4\u4f60\u9ad8\uff0c\u6216\u8005\u7531\u4e8e\u4f60\u7684\u96c6\u4e2d\u5ea6\u9ad8\u5bfc\u81f4\u4e0a\u4e0b\u6e38\u8981\u548c\u4f60\u535a\u5f08\u800c\u53bb\u6539\u53d8\u4ed6\u7684\u96c6\u4e2d\u5ea6\uff0c\u8fd9\u79cd\u535a\u5f08\u5c31\u4f1a\u957f\u671f\u5b58\u5728\u3002<\/p>\n\n\n\n

\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u4e00\u65e6\u4f60\u8fdb\u5165\u4e86\u4e00\u4e2a\u4e0a\u6e38\u6216\u4e0b\u6e38\u96c6\u4e2d\u5ea6\u5f88\u9ad8\u7684\u884c\u4e1a\u4f1a\u53d1\u751f\u4ec0\u4e48\u4e8b\u60c5\uff0c\u4e0a\u6e38\u96c6\u4e2d\u5ea6\u9ad8\u7684\u60c5\u51b5\u6781\u7aef\u60c5\u51b5\u5c31\u662f\u4e0a\u6e38\u53ea\u6709\u4e00\u4e2a\u4f9b\u5e94\u5546\u3002\u5149\u523b\u673a\u6700\u9ad8\u7aef\u7684\u53ea\u6709 ASML \uff0c\u4f46 ASML \u4e5f\u4e0d\u662f \u552f\u4e00\u7684\u4e00\u4e2a\u4f9b\u5e94\u5546\uff0c\u624b\u673a\u82af\u7247\u6700\u9886\u5148\u7684\u662f\u9ad8\u901a\u4f46\u534e\u4e3a\u548c Apple \u4e5f\u6709\u81ea\u5df1\u7684\u82af\u7247\u3002<\/p>\n\n\n\n

\u4e3e\u4e00\u4e2a\u548c\u7f8e\u56e2\u76f8\u5173\u7684\uff0c\u7f8e\u56e2\u5356\u673a\u7968\uff0c\u98de\u673a\u8fd9\u4e2a\u884c\u4e1a\u5728\u8fc7\u53bb\u7684\u65f6\u95f4\u91cc\u96c6\u4e2d\u5ea6\u5728\u7f13\u6162\u5730\u4e0a\u5347\uff0c\u5356\u673a\u7968\u7684 OTA \u5728\u4e2d\u56fd\u6700\u5927\u7684\u662f\u643a\u7a0b\uff0c\u7136\u540e\u662f\u540c\u7a0b\u827a\u9f99\uff0c\u7136\u540e\u662f\u98de\u732a\uff0c\u7f8e\u56e2\u76f8\u5bf9\u5c0f\u4e00\u70b9\u3002\u603b\u7684\u6765\u8bf4 OTA \u5728\u4e2d\u56fd\u6709\u4e94\u516d\u5bb6\uff0c\u5927\u7684\u822a\u53f8\u5927\u6982\u6709 4 \u5bb6\u2014\u2014\u4e1c\u822a\u5357\u822a\u56fd\u822a\u6d77\u822a\uff0c\u5c0f\u7684\u6ca1\u4ec0\u4e48\u7ade\u4e89\u529b\u7684\u8fd8\u6709\u5f88\u591a\u5bb6\uff0c\u8fd9\u4e2a\u884c\u4e1a\u91cc\u4e0a\u4e0b\u6e38\u7684\u6570\u91cf\u5dee\u4e0d\u591a\uff0c\u5f53\u4e0a\u6e38\u548c\u4e0b\u6e38\u7684\u6570\u91cf\u5dee\u4e0d\u591a\u4e14\u5bb6\u6570\u4e0d\u591a\u7684\u65f6\u5019\u5c31\u4f1a\u4ea7\u751f\u6fc0\u70c8\u7684\u535a\u5f08\u3002<\/p>\n\n\n\n

\u524d\u9762\u8bb2\u5230\u5e02\u573a\u96c6\u4e2d\u5ea6\u5f88\u91cd\u8981\uff0c\u5c31\u662f\u4f60\u4e0d\u8981\u8ba9\u4f60\u7684\u7ecf\u8425\u76ee\u6807\u7ecf\u8425\u89c4\u5212\u8fdd\u80cc\u5e02\u573a\u7684\u89c4\u5f8b\uff0c\u56e0\u4e3a\u4ea7\u4e1a\u4e0a\u4e0b\u6e38\u4e5f\u4f1a\u5f71\u54cd\u4f60\u7684\u96c6\u4e2d\u5ea6\uff0c\u822a\u53f8\u4e0d\u5e0c\u671b OTA \u7684\u96c6\u4e2d\u5ea6\u8fc7\u9ad8\uff0c\u56e0\u4e3a\u8fd9\u4f1a\u5bfc\u81f4 OTA \u7684\u8bae\u4ef7\u80fd\u529b\u8fc7\u5f3a\u3002<\/p>\n\n\n\n

\u4f46\u603b\u6709\u4e00\u4e9b\u516c\u53f8\u4e0d\u5c0a\u91cd\u884c\u4e1a\u89c4\u5f8b\uff0c\u6bd4\u5982\u643a\u7a0b\uff0c\u4ed6\u4eec\u6536\u8d2d\u4e86\u53bb\u54ea\u513f\uff0c\u5f53\u65f6\u53bb\u54ea\u513f\u5e94\u8be5\u662f OTA\u91cc\u4ec5\u6b21\u4e8e\u643a\u7a0b\u7684\u4e00\u5bb6\uff0c\u643a\u7a0b\u7684\u8fd9\u4e2a\u6536\u8d2d\u660e\u767d\u4eba\u90fd\u77e5\u9053\u4ed6\u60f3\u5e72\u4ec0\u4e48\u4e86\uff0c\u5c31\u662f\u6269\u5927\u81ea\u5df1\u5728 OTA\u884c\u4e1a\u91cc\u7684\u5e02\u573a\u4efd\u989d\u4ee5\u83b7\u5f97\u66f4\u5f3a\u7684\u8bae\u4ef7\u80fd\u529b\uff0cOTA \u5c11\u822a\u53f8\u591a\u7684\u8bdd\u822a\u53f8\u5c31\u8981\u7ade\u4e89\u5728 OTA \u8fd9\u8fb9\u7684\u51fa\u7968\u91cf\uff0c\u822a\u53f8\u90fd\u77e5\u9053\u8981\u53d1\u751f\u8fd9\u4e2a\u4e8b\u60c5\u4e86\uff0c\u6240\u4ee5\u822a\u53f8\u8981\u60f3\u529e\u6cd5\u53cd\u5236\u3002<\/p>\n\n\n\n

\u4ed6\u4eec\u505a\u4e86\u4e24\u4ef6\u4e8b\uff0c\u4e00\u662f\u822a\u53f8\u4eec\u96c6\u5408\u5728\u4e00\u8d77\u627e\u653f\u5e9c\u673a\u5173\u548c\u884c\u4e1a\u534f\u4f1a\u8fbe\u6210\u4e86\u653f\u5e9c\u8ba4\u53ef\u7684\u884c\u4e1a\u89c4\u5219\uff0c\u964d\u4f4e\u4e86\u4ee3\u7406\u5546\u62bd\u4f63\u7387\u3002<\/p>\n\n\n\n

\u8fc7\u53bb OTA \u5411\u822a\u53f8\u62bd\u4f63\u7684\u6bd4\u4f8b\u662f\u6ca1\u6709\u89c4\u5b9a\u7684\uff0c\u800c\u98de\u673a\u4e00\u65e6\u786e\u5b9a\u8d77\u98de\u591a\u62c9\u4e00\u4e2a\u4e58\u5ba2\u7684\u8fb9\u9645\u6210\u672c\u63a5\u8fd1\u4e8e\u96f6\uff0c\u5bfc\u81f4\u673a\u7968\u7684\u5b9a\u4ef7\u5f39\u6027\u975e\u5e38\u5927\uff1b\u4e00\u4e2a\u673a\u7968 800 \u5757\uff0c\u4e00\u5b9a\u4f1a\u6709\u822a\u53f8\u4e0d\u65ad\u964d\u4ef7\u76f4\u5230\u62bd\u4f63\u7387\u8d8a\u6765\u8d8a\u9ad8\uff0c\u539f\u6765\u8fd8\u6709\u548c OTA \u7684\u535a\u5f08\u7a7a\u95f4\uff0c\u4f46\u5f53 OTA \u5408\u5e76\u4e4b\u540e\u7a7a\u95f4\u5c31\u6ca1\u4e86\uff0c\u7531\u4e8e\u4ed6\u4eec\u5bb6\u6570\u6bd4\u8f83\u5c11\u6240\u4ee5\u4ed6\u4eec\u8054\u5408\u641e\u4e86\u8fd9\u4e2a\u884c\u4e1a\u89c4\u5219\u3002<\/p>\n\n\n\n

\u73b0\u5728\u597d\u50cf\u662f OTA \u4e0d\u80fd\u63d0\u4ef7\uff0c\u624b\u7eed\u8d39\u4e0d\u8d85\u8fc7\u5343\u516b\uff0c\u8fd9\u5bfc\u81f4\u8fd9\u4e2a\u884c\u4e1a\u7684\u5229\u6da6\u6025\u5267\u5730\u538b\u7f29\u4e86\uff0c\u4f60\u5408\u5e76\u4e86\u7ade\u4e89\u5bf9\u624b\u770b\u8d77\u6765\u5e02\u573a\u4efd\u989d\u63d0\u5347\u4e86\uff0c\u4f46\u5e02\u573a\u96c6\u4e2d\u5ea6\u7684\u63d0\u9ad8\u5bfc\u81f4\u4e0b\u6e38\u5267\u70c8\u53cd\u5f39\uff0c\u5e02\u573a\u7a7a\u95f4\u5c31\u88ab\u538b\u7f29\u4e86\uff1b<\/p>\n\n\n\n

\u7b2c\u4e8c\u4ef6\u4e8b\u662f\u822a\u53f8\u57f9\u517b\u6709\u52a8\u529b\u57f9\u517b\u522b\u7684 OTA\uff0c\u8fd9\u5bfc\u81f4\u5c0f\u7684 OTA \u4e5f\u4f1a\u957f\u8d77\u6765\uff0c\u8fd9\u5bfc\u81f4\u643a\u7a0b\u901a\u8fc7\u5408\u5e76\u53bb\u54ea\u63d0\u4e0a\u53bb\u7684\u5e02\u573a\u4efd\u989d\u73b0\u5728\u53c8\u6389\u56de\u53bb\u4e86\uff0c\u6570\u636e\u663e\u793a\u643a\u7a0b\u7684\u5e02\u573a\u4efd\u989d\u5728\u6301\u7eed\u4e0b\u964d\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u5178\u578b\u7684\u4e0a\u4e0b\u6e38\u535a\u5f08\u7684\u5173\u7cfb\uff0c\u5f53\u4f60\u8fdd\u80cc\u4e86\u4e00\u4e2a\u73af\u8282\u8be5\u6709\u7684\u5e02\u573a\u96c6\u4e2d\u5ea6\u53bb\u8ffd\u6c42\u4e0d\u5408\u7406\u7684\u56de\u62a5\u7684\u65f6\u5019\uff0c\u4f60\u4e00\u5b9a\u4f1a\u88ab\u5e02\u573a\u7684\u529b\u91cf\u53cd\u5f39\uff0c\u53cd\u5f39\u7684\u540e\u679c\u5c31\u662f\u643a\u7a0b\u5728\u8fc7\u53bb\u5341\u5e74\u95f4\u7684\u80a1\u4ef7\u6ca1\u600e\u4e48\u53d8\uff0c\u800c\u8fc7\u53bb\u7684 10 \u5e74\u91cc\u4e2d\u56fd\u53d1\u751f\u4e86\u5de8\u5927\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n

\u9152\u5e97\u8fd9\u4e2a\u884c\u4e1a\u4e5f\u5728\u53d1\u751f\u4e00\u4e9b\u53d8\u5316\uff0c\u9152\u5e97\u5e02\u573a\u96c6\u4e2d\u5ea6\u4e0a\u5347\u7684\u539f\u56e0\u4e5f\u5728\u53d1\u751f\u53d8\u5316\u3002 \u9152\u5e97\u4e5f\u9700\u8981\u901a\u8fc7 OTA \u552e\u5356\uff0c\u9152\u5e97\u7684\u96c6\u4e2d\u5ea6\u6ca1\u6709\u822a\u53f8\u9ad8\uff0c\u9152\u5e97\u4e5f\u6ce8\u610f\u5230\u4e86 OTA \u7684\u5e02\u573a\u96c6\u4e2d\u5ea6\u9ad8\uff0c\u6bd4\u5982\u6b27\u7f8e\u7684 Bookings\u3001Agoda \u7b49\uff0c\u8fd9\u5bfc\u81f4\u9152\u5e97\u96c6\u56e2\u8ba4\u4e3a\u5982\u679c\u4ed6\u4eec\u7684\u5e02\u573a\u96c6\u4e2d\u5ea6\u4e0d\u9ad8\u5c31\u65e0\u6cd5\u8ddf OTA \u535a\u5f08\uff0c\u6240\u4ee5\u4ed6\u4eec\u4e5f\u5728\u60f3\u65b9\u8bbe\u6cd5\u63d0\u9ad8\u5176\u5e02\u573a\u96c6\u4e2d\u5ea6\u3002<\/p>\n\n\n\n

\u518d\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5e02\u573a\u96c6\u4e2d\u5ea6\u6700\u9ad8\u7684\u884c\u4e1a\u662f\u706b\u8f66\u7968\uff0c\u4e0a\u6e38\u53ea\u6709\u4e00\u4e2a\u94c1\u603b\uff0c\u7f8e\u56e2\u4e0a\u4e5f\u53ef\u4ee5\u4e70\u706b\u8f66\u7968\uff0c\u8fd9\u4e2a\u57fa\u672c\u5f53\u516c\u76ca\u505a\uff0c\u4e0a\u6e38\u592a\u96c6\u4e2d\u4e86\uff0c\u8fd9\u5bfc\u81f4 OTA \u548c\u4e0a\u6e38\u51e0\u4e4e\u6ca1\u6709\u4efb\u4f55\u8ba8\u4ef7\u8fd8\u4ef7\u7684\u7a7a\u95f4\uff0c\u4e0d\u7ba1\u4e0a\u6e38\u662f\u4e0d\u662f\u653f\u5e9c\u3002<\/p>\n\n\n\n

\u7f8e\u56e2\u4e4b\u6240\u4ee5\u8fd8\u505a\u8fd9\u4e2a\u4e1a\u52a1\uff0c\u662f\u4e3a\u4e86\u7ed9\u6d88\u8d39\u8005\u63d0\u4f9b\u66f4\u591a\u7684\u670d\u52a1\uff0c\u8fd9\u79cd\u670d\u52a1\u53ea\u6709\u5728\u7c7b\u4f3c\u7f8e\u56e2\u8fd9\u6837\u7684\u5e73\u53f0\u4e0a\u53ef\u4ee5\u63d0\u4f9b\uff0c\u4e0d\u4f1a\u6709\u5355\u72ec\u7684\u706b\u8f66\u7968\u9884\u8ba2\u7f51\u7ad9\u7684\uff0c\u5982\u679c\u6709\u90a3\u8fd9\u4e9b\u7f51\u7ad9\u7684\u80cc\u540e\u4e5f\u662f\u643a\u7a0b\u3002<\/p>\n\n\n\n

02 Strategy-\u5148\u53d1\u4f18\u52bf\u540e\u53d1\u4f18\u52bf<\/h4>\n\n\n\n

\u5148\u53d1\u4f18\u52bf\u5f88\u597d\u7406\u89e3\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u9a6c\u592a\u6548\u5e94\u91cc\u4e5f\u5b58\u5728\u7c7b\u4f3c\u7684\u6548\u5e94\u3002\u56e0\u4e3a\u4f60\u5148\u505a\u4e86\uff0c\u56e0\u6b64\u4f60\u83b7\u5f97\u4e86\u521b\u65b0\u8005\u7684\u6807\u7b7e\uff0c\u56e0\u6b64\u83b7\u5f97\u4e86\u9886\u5148\u7684\u4eba\u624d\uff0c\u4e5f\u63d0\u524d\u77e5\u9053\u4e86\u6709\u4ec0\u4e48\u6837\u7684\u5751\uff0c\u4e5f\u53ef\u80fd\u79ef\u7d2f\u4e86\u4e0d\u5e73\u7b49\u7684\u6218\u7565\u8d44\u6e90\uff0c\u6240\u4ee5\u5148\u53d1\u4f18\u52bf\u662f\u5f88\u91cd\u8981\u7684\uff0c\u6574\u4e2a\u5546\u4e1a\u91cc\u5148\u53d1\u4f18\u52bf\u662f\u4e3b\u4f53\u3002<\/p>\n\n\n\n

\u4eca\u5929\u4e3b\u8981\u8bb2\u540e\u53d1\u4f18\u52bf\uff0c\u540e\u53d1\u4f18\u52bf\u5176\u5b9e\u4e5f\u5f88\u91cd\u8981\u3002\u8fd9\u91cc\u9762\u6d89\u53ca\u5f88\u591a\uff0c\u6bd4\u5982\u8bf4\u7b2c\u4e00\u8282\u8bfe\u8bb2\u5230\uff0c\u4e3e\u4f8b\u7684\u90a3 4 \u4e2a\u4ea7\u54c1\u90fd\u4e0d\u662f\u884c\u4e1a\u7b2c\u4e00\u4e2a\uff0c\u4f46\u5e76\u4e0d\u662f\u8bf4\u56e0\u4e3a\u8fd9 4 \u4e2a\u90fd\u4e0d \u662f\u7b2c\u4e00\u4e2a\u5148\u53d1\u4f18\u52bf\u5c31\u4e0d\u91cd\u8981\uff0c\u8fd9 4 \u4e2a\u6210\u529f\u7684\u4ea7\u54c1\u80cc\u540e\u5bf9\u5e94\u7740 4 \u4e2a\u6210\u529f\u7684\u4ea7\u54c1\u7ecf\u7406\u3002<\/p>\n\n\n\n

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\u5bb6\uff0c\u56e0\u4e3a\u6cb9\u8f66\u7684\u5e02\u573a\u5f88\u5927\u4e14\u884c\u4e1a\u91cc\u6709\u591a\u5bb6\uff0c\u6240\u4ee5\u6562\u4e8e\u6fc0\u8fdb\u5730\u505a\u8fd9\u4e2a\u4e8b\u60c5\u3002<\/p>\n\n\n\n

\u800c Elon Mask\u5728\u505a\u7535\u52a8\u8f66\u7684\u8fc7\u7a0b\u4e2d\u662f\u5f88\u60e8\u7684\uff0c\u4ed6\u672c\u4eba\u521b\u4e1a\u8fc7 \u597d\u591a\u6b21\u4e86\uff0c\u4e14\u662f\u7845\u8c37 Paypal<\/p>\n\n\n\n

Gang \u91cc\u6bd4\u8f83\u6838\u5fc3\u7684\u6210\u5458\uff0c\u5373\u4f7f\u5982\u6b64\u5728\u7279\u65af\u62c9\u5728\u53d1\u5c55 \u7684\u8fc7\u7a0b\u4e2d\u4e5f\u591a\u6b21\u56e0\u4e3a\u6ca1\u94b1\u5dee\u70b9\u5012\u95ed\u4e86\uff0c<\/p>\n\n\n\n

Elon Mask \u4e5f\u7528\u5c3d\u4e86\u5404\u79cd\u624b\u6bb5\u4e3a\u7279\u65af\u62c9\u53bb\u641e\u94b1\uff0c\u800c\u4e14 Elon Mask \u4e0d\u662f\u7279\u65af\u62c9\u7684\u521b\u59cb\u4eba\uff0c\u662f\u6295\u8d44\u4eba\uff0c\u4f46\u7531\u4e8e\u8fd9\u4e2a\u4e8b\u60c5\u592a\u70e7\u94b1\u4e86\uff0c\u4ee5\u81f3\u4e8e\u53ea\u6709\u9a6c\u65af\u514b\u8fd9\u79cd\u5728\u8d44\u672c\u5e02\u573a\u6709\u53f7\u53ec\u529b\u7684\u4eba\u624d\u80fd\u641e\u6765\u94b1\uff0c\u4e8e\u662f\u4ed6\u53bb\u505a\u4e86\u7279\u65af\u62c9\u7684 CEO\u3002<\/p>\n\n\n\n

\u4e00\u8a00\u4ee5\u853d\u4e4b\uff0c\u5148\u53d1\u4f18\u52bf\u548c\u540e\u53d1\u4f18\u52bf\u7684\u5dee\u522b\uff0c\u521b\u65b0\u8005\u548c\u540e\u53d1\u8005\u7684\u6839\u672c\u5dee\u522b\u662f\u521b \u65b0\u8005\u901a\u5e38\u662f\u6ca1<\/p>\n\n\n\n

\u6709\u5546\u4e1a\u601d\u7ef4\u7684\uff0c\u800c\u540e\u53d1\u8005\u662f\u6709\u5546\u4e1a\u601d\u7ef4\u7684\u3002<\/p>\n\n\n\n

03 \u589e\u91cf\u548c\u5b58\u91cf<\/h4>\n\n\n\n

\u8fd9\u662f\u4e00\u4e2a\u5f88\u7b80\u5355\u7684\u6982\u5ff5\u4f46\u5f88\u91cd\u8981\uff0c\u4efb\u4f55\u4e00\u4e2a\u65f6\u95f4\u70b9\u8981\u77e5\u9053\u6211\u4eec\u5728\u505a\u589e\u91cf\u8fd8\u662f\u5b58\u91cf\u7684\u5e02\u573a\u3002<\/p>\n\n\n\n

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\u573a\u90a3\u4e48\u7ade\u4e89\u683c\u5c40\u53d8\u5316\u7684\u53ef\u80fd\u6027\u5c31\u964d\u4f4e\u592a\u591a\u4e86\u3002\u5b58\u91cf\u5e02\u573a\u5bf9\u7ec4\u7ec7\u7684\u8981\u6c42\u4e5f\u5f88\u9ad8\uff0c\u6240\u4ee5\u6700\u597d\u8fd8\u662f<\/p>\n\n\n\n

\u5728\u589e\u91cf\u5e02\u573a\u53bb\u7ade\u4e89\u3002<\/p>\n\n\n\n

\u8861\u91cf\u589e\u91cf\u5b58\u91cf\u7684\u4e00\u4e2a\u6807\u51c6\u5c31\u662f\u6e17\u900f\u7387\uff0c\u6bd4\u5982\u4e00\u5929 700 \u4e07\u5f20\u673a\u7968\u6709\u591a\u5c11\u662f\u901a\u8fc7 \u4e92\u8054\u7f51\u5356\u51fa<\/p>\n\n\n\n

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\u7acb\u3002<\/p>\n\n\n\n

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\u7ed9\u81ea\u5df1\u7684\u5b9a\u4f4d\u5c31\u662f\u201c\u53ef\u53e3\u53ef\u4e50\u5c31\u662f\u53ef\u4e50\u201d\uff0c\u5982\u4f55\u6539\u53d8\u6d88\u8d39\u8005\u5fc3\u667a\u5462\uff1f<\/p>\n\n\n\n

\u8fd9\u91cc\u9762\u53ef\u5229\u7528\u7684\u673a\u4f1a\u5c31\u662f\u4e00\u4e2a\u4eba\u5728 13 \u5c81\u7684\u65f6\u5019\u4f1a\u5728\u65b9\u65b9\u9762\u9762\u90fd\u4e0d\u8ba4\u540c\u81ea\u5df1\u7684\u7236\u6bcd\uff0c\u5305\u62ec<\/p>\n\n\n\n

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\u5e74\u8f7b\uff0c\u8fd8\u4f1a\u7ee7\u7eed\u559d\u767e\u4e8b\u53ef\u4e50\u3002<\/p>\n\n\n\n

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\u7684 3 \u4e2a\u7b56\u7565\uff1a\u6210\u672c\u9886\u5148\u3001\u5dee\u5f02\u5316\u3001\u4e13\u6ce8\u3002\u6240\u4ee5\u7f8e\u56e2\u7684\u673a\u7968\u4e1a\u52a1\u5c31\u805a\u7126\u4e8e\u6821\u56ed\u91cc\uff0c\u800c\u5927\u5bb6\u4e0a<\/p>\n\n\n\n

\u5927\u5b66\u7684\u65f6\u5019\u662f\u7b2c\u4e00\u6b21\u4e70\u673a\u7968\u3002<\/p>\n\n\n\n

04 \u9ad8\u9891\u4f4e\u9891<\/h4>\n\n\n\n

\u524d\u9762\u7684\u51e0\u4e2a\u77e5\u8bc6\u70b9\u548c\u4e92\u8054\u7f51\u4e0d\u89c1\u5f97\u6709\u76f4\u63a5\u5173\u7cfb\uff0c\u800c\u9ad8\u9891\u548c\u4f4e\u9891\u548c\u4e92\u8054\u7f51\u7684\u5173\u7cfb\u5f88\u5927\uff0c\u4e92\u8054\u7f51<\/p>\n\n\n\n

\u4e00\u4e2a\u5e38\u7528\u7684\u7b56\u7565\u5c31\u662f\u9ad8\u9891\u6253\u4f4e\u9891\uff0c\u9ad8\u9891 APP \u6253\u4f4e\u9891APP \u5c31\u5177\u5907\u4f18\u52bf\u3002<\/p>\n\n\n\n

\u7f8e\u56e2\u5c31\u662f\u7528\u8fd9\u4e2a\u7b56\u7565\u5728\u9152\u5e97\u4e1a\u52a1\u4e0a\u6253\u643a\u7a0b\uff0c\u7f8e\u56e2\u5728\u9152\u5e97\u8fd9\u4e2a\u4e1a\u52a1\u4e0a\u662f\u5b8c\u5168\u7684\u540e\u8fdb\u8005\uff0c\u643a\u7a0b\u662f<\/p>\n\n\n\n

2000 \u5e74\u6210\u7acb\u7684\uff0c\u7f8e\u56e2\u662f 2012 \u5e74\u8fdb\u5165\u9152\u5e97\u8fd9\u4e2a\u884c\u4e1a\u7684\uff0c\u7f8e\u56e2\u8fdb\u5165\u7684\u65f6\u5019\u643a\u7a0b\u5df2\u7ecf\u662f\u5b8c\u5b8c<\/p>\n\n\n\n

\u5168\u5168\u7684\u8001\u5927\u4e86\uff0c\u5728\u9152\u5e97 OTA \u8fd9\u4e2a\u5e02\u573a\u91cc\u5f53\u65f6\u5e94\u8be5\u6709\u4e03\u516b\u5341\uff0c\u73b0\u5728\u7f8e\u56e2\u7684\u5e02\u573a\u4efd\u989d\u6bd4\u643a\u7a0b<\/p>\n\n\n\n

\u6253\u3002<\/p>\n\n\n\n

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\u53ef\u80fd\u6ca1\u6ce8\u518c\u8fc7\u7684 APP\u3002<\/p>\n\n\n\n

\u9ad8\u9891\u6253\u4f4e\u9891\u4f1a\u5728\u7528\u6237\u83b7\u53d6\u6210\u672c\u548c\u7559\u5b58\u7387\u7b49\u65b9\u65b9\u9762\u9762\u90fd\u4ea7\u751f\u4f18\u52bf\u3002<\/p>\n\n\n\n

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\u786e\u8ba4\u77e5\u3002<\/p>\n\n\n\n

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06 \u8fc8\u514b\u6ce2\u7279\u7ade\u4e89\u4e09\u6218\u7565<\/h4>\n\n\n\n

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07 \u7f8e\u56e2\u7684 Strategy<\/h4>\n\n\n\n

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\u95e8\u5c31\u662f\u6765\u83b7\u5ba2\u7684\u3002<\/p>\n\n\n\n

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\u4e1a\u80fd\u8d5a\u94b1\u5417\uff1f<\/p>\n\n\n\n

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\u6ce8\u4e5f\u4e0d\u8981\u7d27\u3002<\/p>\n\n\n\n

\u7b2c \u56db \u8bfe<\/h2>\n\n\n\n

\u4e00\u3001\u6807\u51c6\u5316\u6218\u7565\u548c\u6709\u6548\u6218\u7565<\/h4>\n\n\n\n

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\u6b21\u4e4b\u540e\u516c\u53f8\u5c31\u5b8c\u86cb\u4e86\u3002<\/p>\n\n\n\n

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\u679c\u7684\u3002<\/p>\n\n\n\n

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\u9762\u3002<\/p>\n\n\n\n

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Strategy for \u4e1a \u52a1\u9009\u62e9\u3001Strategy for \u4ea7\u54c1\u8bbe\u8ba1\u3001Strategy for \u7ecf\u8425\u7ba1\u7406\u3001Strategy for<\/p>\n\n\n\n

\u7ec4\u7ec7\u3002<\/p>\n\n\n\n

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\u591f\u597d\u6216\u8005\u8d44\u6e90\u4e0d\u591f\uff0c\u516c\u53f8\u597d\u5c31\u662f\u56e0\u4e3a\u81ea\u5df1\u7684\u90e8\u95e8\u505a\u5f97\u597d\uff1b\u65e0\u7528\u8bba\u5c31\u662f\u53cd\u8fc7\u6765\u89c9\u5f97\u81ea\u5df1\u6240\u5728\u7684<\/p>\n\n\n\n

\u90e8\u95e8\u6ca1\u5565\u7528\u3002<\/p>\n\n\n\n

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\u6700\u5f00\u59cb\u5982\u679c\u8bb2\u7684\u521b\u4e1a\u4ea7\u54c1\u7ecf\u7406 vs \u804c\u4e1a\u4ea7\u54c1\u7ecf\u7406\uff0c\u5982\u679c\u662f\u524d\u8005\uff0c\u90a3\u4e48\u4f60\u7684\u89c6\u91ce\u4f1a\u5927\u5f88\u591a\uff0c\u6bd4<\/p>\n\n\n\n

\u5982\u8bf4\u4e00\u4e2a\u5e02\u573a\u5982\u679c\u8db3\u591f\u5927\uff0c\u90a3\u4e48\u4f60\u624d\u80fd\u517b\u6d3b\u8db3\u591f\u5927\u7684\u7814\u53d1\u56e2\u961f\uff0c\u4ea7\u54c1\u7684\u529f\u80fd\u624d\u80fd\u8db3\u591f\u591a\uff0c\u8fd9<\/p>\n\n\n\n

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\u52a0\u5de5\u7a0b\u5e08\u6570\u91cf\u5c31\u7ecf\u5e38\u4f1a\u906d\u9047\u5230\u62d2\u7edd\uff0c\u56e0\u4e3a \u5de5\u7a0b\u5e08\u5f88\u8d35\uff0c\u7814\u53d1\u56e2\u961f\u7684\u89c4\u6a21\u9700\u8981\u5339\u914d\u5e02\u573a\u7684\u4f53<\/p>\n\n\n\n

\u91cf\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\u4e0a\u6ca1\u4e0a\u9053\u7684\u6700\u5927\u7684\u6807\u51c6\u5728\u4e8e\u77e5\u4e0d\u77e5\u9053\u4e0d\u53bb\u505a\u4ec0\u4e48\uff0c\u6bd4\u5982\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u90a3\u5ba2\u6237\u8981<\/p>\n\n\n\n

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\u7f8e\u56e2\u516c\u53f8\u5185\u6709\u4e00\u53e5\u8bdd\u53eb\u505a\u6b63\u786e\u7684\u4e8b\u60c5\u800c\u4e0d\u662f\u505a\u5bb9\u6613\u7684\u4e8b\u60c5\uff0c\u505a\u6b63\u786e\u7684\u4e8b\u90fd\u5f88\u8270\u96be\uff0c\u9700\u8981\u62d2\u7edd<\/p>\n\n\n\n

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\u4e8c\u3001Strategy & Product<\/h4>\n\n\n\n

\u6709\u4e2a\u6982\u5ff5\u53eb PMF\uff08ProductMarket Fit\uff09\uff0c\u6700\u65e9\u662f Benchmark \u7684\u4eba\u63d0\u51fa\u6765\u7684\uff0c\u53d1\u626c\u5149\u5927<\/p>\n\n\n\n

\u662f\u9760\u9a6c\u514b\u5b89\u5fb7\u68ee\u3002\u8fd9\u4e2a\u6982\u5ff5\u5927\u81f4\u7684\u610f\u601d\u662f\u4e3a\u4ea7\u54c1\u5339\u914d\u4e00\u4e2a\u5e02\u573a\uff0c\u6216\u4e3a\u5e02\u573a\u5339\u914d\u4e00\u4e2a\u4ea7\u54c1\u3002\u8001<\/p>\n\n\n\n

\u738b\u8ba4\u4e3a\u540e\u8005\u624d\u662f\u6b63\u786e\u7684\uff0c\u5982\u679c\u4e3a\u4e86\u4ea7\u54c1\u800c\u627e\u4e00\u4e2a\u5e02\u573a\uff0c\u90a3\u5e38\u5e38\u5c31\u505a\u53cd\u4e86\u3002<\/p>\n\n\n\n

\u5f88\u591a\u65e9\u671f\u516c\u53f8\u6210\u8d25\u7684\u70b9\u5c31\u5728\u4e8e\u662f\u5426\u627e\u5230\u4e86 PMF\u3002\u5f88\u591a\u516c\u53f8\u6ca1\u627e\u5230 PMF \u5374\u5728 \u53d1\u529b\uff0c\u53e6\u5916<\/p>\n\n\n\n

\u4e00\u79cd\u9519\u8bef\u7684\u884c\u4e3a\u662f\u627e\u5230\u4e86 PMF \u5374\u6ca1\u6709\u52a0\u5927\u8d44\u6e90\u641e\uff0c\u66f4\u591a\u7684\u56e2\u961f\u662f\u5728 \u627e PMF \u7684\u8fc7\u7a0b\u4e2d\u4e27<\/p>\n\n\n\n

\u5931\u4e86\u4fe1\u5fc3\u800c\u89e3\u6563\u6389\u4e86\u3002\u627e\u5230 PMF \u662f\u4e00\u4e2a\u5f88\u96be\u7684\u95ee\u9898\uff0c\u540e\u9762\u7684\u51e0\u4e2a\u7406\u8bba\u90fd\u548c\u300a \u5e02\u573a\u8425\u9500\u300b<\/p>\n\n\n\n

\u6709\u5173\uff0c\u8fd9\u672c\u4e66\u91cc\u5f88\u591a\u7406\u8bba\u5c31\u662f\u5728\u5e2e\u4f60\u627e\u5230\u8fd9\u4e2a PMF\u3002<\/p>\n\n\n\n

\u4e09\u3001STP \u7406\u8bba<\/h4>\n\n\n\n

\u6709\u4e2a\u7406\u8bba\u662f STP\uff08Segmenting\u3001Targeting\u3001Positioning\uff09\uff0cS \u662f\u5bf9\u5e02\u573a\u505a\u5212\u5206\uff0cT \u662f<\/p>\n\n\n\n

\u5728\u5212\u5206\u5b8c\u7684\u5e02\u573a\u91cc\u9009\u4e00\u5757\u4f5c\u4e3a\u76ee\u6807\u5e02\u573a\uff0cP \u662f\u4ea7\u54c1\u548c\u5e02\u573a\uff08\u4f9b\u7ed9\u7aef\uff09\u7684\u8fde\u63a5\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u7406\u8bba\u542c\u8d77\u6765\u7b80\u5355\uff0c\u4f46\u5927\u5bb6\u5343\u4e07\u4e0d\u8981\u89c9\u5f97\u542c\u4e0d\u61c2\u7684\u7406\u8bba\u624d\u725b\u903c\uff0cSTP \u8fd9\u4e2a\u7406\u8bba\u867d\u7136\u7b80\u5355<\/p>\n\n\n\n

\u4f46\u975e\u5e38\u725b\u6709\u975e\u5e38\u795e\u5947\u7684\u6548\u5e94\uff0c\u4f60\u5982\u679c\u975e\u5e38\u6709\u6548\u5730\u5e94\u7528\u4e86\u8fd9\u4e2a\u7406\u8bba\u53ef\u4ee5\u5e2e \u4f60\u5f88\u6709\u6548\u5730\u627e\u5230<\/p>\n\n\n\n

PMF \u91cc\u7684 M \u548c P\uff0c\u8fd9\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u7684 PMF \u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n\n\n\n

\u5916\u5356\u867d\u7136\u662f\u4e2a\u5f88\u5927\u7684\u5e02\u573a\uff0c\u4f46\u5f88\u591a\u4eba\u6ca1\u627e\u5230 PMF\uff0c\u6240\u4ee5\u8fd9\u4e2a\u884c\u4e1a\u65e9\u671f\u7684\u6d88\u8017\u975e\u5e38\u5927\uff0c\u5982\u679c<\/p>\n\n\n\n

\u627e\u5230\u4e86\u90a3\u4e48 ROI \u4f1a\u5f88\u9ad8\u3002<\/p>\n\n\n\n

1. Segmenting<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u8981\u5bf9\u5e02\u573a\u505a\u5212\u5206\u3002<\/p>\n\n\n\n

\u9996\u5148\u8981\u9009\u62e9\u6b63\u786e\u7684\u5750\u6807\u7cfb\u6765\u5212\u5206\u5e02\u573a\uff0c\u5f88\u591a\u4e8b\u60c5\u96be\u89e3\u51b3\u53ef\u80fd\u5c31\u662f\u5750\u6807\u7cfb\u9009\u9519\u4e86\uff0c\u6bd4\u5982\u6211\u4eec\u8981<\/p>\n\n\n\n

\u63cf\u8ff0\u4e00\u4e2a\u4eba\u5728\u54ea\u662f\u7528\u7ecf\u7eac\u5ea6\uff0c\u5730\u7403\u7684\u7ecf\u7eac\u5ea6\u662f\u7528\u7403\u9762\u5750\u6807\u7cfb\u6784\u5efa\u7684\uff0c\u4f46\u6211\u4eec\u5b66\u89e3\u6790\u51e0\u4f55\u7684\u65f6<\/p>\n\n\n\n

\u5019\u5b66\u7684\u662f\u5e73\u9762\u76f4\u89d2\u5750\u6807\u7cfb\uff0c\u7ecf\u7eac\u5ea6\u4e4b\u6240\u4ee5\u7528\u7403\u9762\u5750\u6807\u7cfb\u66f4\u4f18\uff0c\u662f\u56e0\u4e3a\u7403\u9762\u5750\u6807\u7cfb\u628a 3 \u4e2a\u53c2<\/p>\n\n\n\n

\u6570\u63cf\u8ff0\u7684\u4f4d\u7f6e\u7f29\u51cf \u4e3a2 \u4e2a\u53c2\u6570\u4e86\uff0c\u4e14\u7ecf\u5ea6\u548c\u65f6\u95f4\u76f8\u5173\u3001\u7eac\u5ea6\u548c\u6e29\u5ea6\u76f8\u5173\uff0c\u7403\u9762\u5750\u6807\u7cfb\u548c<\/p>\n\n\n\n

\u751f\u6d3b\u66f4\u52a0\u76f8\u5173\u3002\u6211\u4eec\u5728\u5206\u6790\u4e00\u4e2a\u4e1a\u52a1\u641e\u4e0d\u660e\u767d\u7684\u65f6\u5019\uff0c\u53ef\u4ee5\u6362\u4e2a\u5750\u6807\u7cfb\u641e\u4e00\u4e0b\u3002<\/p>\n\n\n\n

\u5750\u6807\u7cfb\u7684\u5212\u5206\u53ef\u4ee5\u6709\u975e\u5e38\u591a\u7684\u7ef4\u5ea6\uff0c\u628a\u54ea\u4e9b\u8981\u7d20\u9009\u5165\u5750\u6807\u7cfb\u4e2d\uff0c\u662f\u975e\u5e38\u6839\u672c \u6027\u5730\u5f71\u54cd\u4f60\u5bf9<\/p>\n\n\n\n

\u8fd9\u4e2a\u884c\u4e1a\u548c\u751f\u610f\u548c\u4ea7\u54c1\u7684\u770b\u6cd5\u7684\u3002<\/p>\n\n\n\n

\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5728\u96f6\u552e\u8fd9\u4e2a\u884c\u4e1a\u91cc\u91cd\u8981\u7684\u8981\u7d20\u5305\u62ec\u6700\u91cd\u8981\u7684\u6536\u5165\uff0c\u8fd8\u6709\u4e00\u4e2a\u91cd\u8981\u7684\u8981\u7d20\u662f\u7528\u6237\u7684<\/p>\n\n\n\n

\u65f6\u95f4\u5197\u4f59\u5ea6\uff0c\u8fd9\u4e2a\u57fa\u672c\u4e0a\u662f\u7b2c\u4e8c\u91cd\u8981\u7684\u8981\u7d20\uff0c\u65f6\u95f4\u5197\u4f59\u5ea6\u5bf9\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u6709\u4e2a\u516c\u53f8\u7ed9\u81ea\u5df1\u7684\u5b9a\u4f4d\u662f\u201cWomen, married well or divorced well\u201d\uff0c\u5973\u7684+\u8d22\u5bcc\u6c34\u5e73\u9ad8<\/p>\n\n\n\n

+\u6709\u65f6\u95f4\uff0c\u8001\u738b\u81ea\u5df1\u4e5f\u6709\u94b1\u4f46\u6ca1\u65f6\u95f4\uff0c\u6240\u4ee5\u6d88\u8d39 \u4f53\u73b0\u4e3a\u6548\u7387\u578b\u6d88\u8d39\u3002\u4e00\u4e2a\u6709\u94b1\u6709\u95f2\u7684\u5973\u6027<\/p>\n\n\n\n

\u9700\u8981\u7684\u4ea7\u54c1\u548c\u4e00\u4e2a\u6548\u7387\u578b\u6d88\u8d39\u7528\u6237\u6240\u9700\u8981\u7684\u4ea7\u54c1\u662f\u5b8c\u5168\u4e0d\u540c\u7684\uff0c\u6548\u7387\u578b\u7684\u4eba\u4e0d\u80fd\u7acb\u523b\u627e\u5230\u81ea<\/p>\n\n\n\n

\u5df1\u60f3\u8981\u7684\u4e1c\u897f\u5c31\u4f1a\u5f88\u751f\u6c14\uff0c\u800c\u6709\u94b1\u6709\u95f2\u7684\u4eba\u4f1a\u89c9\u5f97\u573a\u5b50\u7ed5\u4e00\u70b9\u662f\u597d\u4e8b\u3002<\/p>\n\n\n\n

\u518d\u6bd4\u5982\u8001\u5e74\u4eba\u6709\u6563\u6b65\u7684\u9700\u6c42\uff0c\u6ca1\u6709\u901a \u52e4\u7684\u9700\u6c42\uff0c\u8fd9\u548c\u4e0a\u73ed\u65cf\u5bf9\u623f\u5b50\u7684\u9700\u6c42\u5c31\u5b8c\u5168\u4e0d\u540c\u3002\u540e<\/p>\n\n\n\n

\u9762 4P \u7406\u8bba\u4e5f\u4f1a\u8bb2\u5230\uff0c\u4e0d\u540c\u6d88\u8d39\u8005\u7684\u9700\u6c42\u662f\u5f88\u96be\u540c\u65f6\u6ee1\u8db3\u7684\uff0c\u4e5f\u5f88\u96be\u7528\u4e00\u4e2a\u4ea7\u54c1\u6ee1\u8db3\u6240\u6709<\/p>\n\n\n\n

\u4eba\u7684\u9700\u6c42\uff0c\u8fd9\u4e5f\u5c31\u8981\u6c42\u7528\u4e0d\u540c\u7684\u5750\u6807\u8f74\u53bb\u63cf\u8ff0\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u800c\u5982\u679c\u628a\u5750\u6807\u8f74\u9009\u5f97\u8fc7\u591a\u5e02\u573a\u4f1a<\/p>\n\n\n\n

\u88ab\u5206\u5272 \u5f97\u592a\u7ec6\u4ee5\u81f3\u4e8e\u65e0\u6cd5\u5206\u6790\u4e86\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u8981\u5f15\u7528\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b\u8fd9\u672c\u4e66\u7684\u4e00\u4e2a\u539f\u5219\uff0c\u4e0d\u91cd\u4e0d\u6f0f\uff08Mutually exclusive,collectively<\/p>\n\n\n\n

exhaustive\uff09\uff0c\u4e0d\u91cd\u4e0d\u6f0f\u662f\u6b63\u4ea4\u5206\u89e3\u7684\u6587\u79d1\u8868\u8fbe\uff0c\u6b63\u4ea4\u5206\u89e3\u662f\u4e0d\u91cd\u4e0d\u6f0f \u7684\u7406\u79d1\u8868\u8fbe\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\u5982\u679c\u9009\u5bf9\u4e86\u5750\u6807\u8f74\u53bb\u5206\u6790\uff0c\u90a3\u4e48\u5f88\u591a\u65f6\u5019\u7ed3\u679c\u4f1a\u81ea\u5df1\u5448\u73b0\u3002\u738b\u5174\u7ecf\u5e38\u8bf4\u4e00\u53e5\u8bdd\uff0c\u5c31\u662f<\/p>\n\n\n\n

\u5982\u679c\u4f60\u5206\u6790\u5f97\u8db3\u591f\u597d\uff0c\u90a3\u4e48\u51b3\u7b56\u4f1a\u81ea\u5df1\u5448\u73b0\u7684\u3002\u5982\u679c\u4f60\u8981\u505a\u4e00\u4e2a \u5f88\u8270\u96be\u7684\u51b3\u7b56\uff0c\u90a3\u53ef\u80fd\u662f<\/p>\n\n\n\n

\u4f60\u7684\u5206\u6790\u4e0d\u591f\u597d\uff0c\u4f60\u6ca1\u6709\u9009\u62e9\u6b63\u786e\u7684\u7ef4\u5ea6\u548c\u9897\u7c92\u5ea6\u53bb\u5206\u6790\uff0c\u6240\u4ee5\u600e\u4e48\u505a\u90fd\u5f88\u8270\u96be\u3002<\/p>\n\n\n\n

\u8fd9\u8282\u8bfe\u63d0\u5230\u7684 PMF\u3001STP\u30014P\u3001\u521b\u65b0\u7684\u6269\u6563\uff0c\u5927\u5bb6\u90fd\u4e0d\u8981\u628a\u8fd9 4 \u4e2a\u6982\u5ff5\u5272\u88c2 \u5f00\u6765\u5730\u53bb\u770b\uff0c<\/p>\n\n\n\n

\u4ed6\u4eec\u662f\u4e00\u56de\u4e8b\uff0c\u6211\u4eec\u8981\u53cd\u590d\u5730\u53bb\u6821\u9a8c\u8fd9 4 \u4e2a\u6982\u5ff5\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5148\u8df3\u5230\u300a\u521b\u65b0\u7684\u6269\u6563\u300b\u3002\u4e0d\u540c\u7684\u4eba\u5bf9\u521b\u65b0\u7684\u4eba\u7684\u63a5\u53d7\u5ea6\u4e0d\u4e00\u6837\uff0c\u6709\u4e9b\u4eba \u662f Early Adopter<\/p>\n\n\n\n

\u6700\u65e9\u63a5\u53d7\u8fd9\u4e2a\u521b\u65b0\u7684\u4ea7\u54c1\uff0c\u6709\u4e9b\u4eba\u662f Early Majority \u65e9\u671f\u5927\u4f17\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u7406\u8bba\u975e\u5e38\u91cd\u8981\uff0c\u5982\u679c\u5927\u5bb6\u505a\u4e00\u4e2a\u65b0\u7684\u4ea7\u54c1\u6216\u4e00\u4e2a\u65b0\u7684\u516c\u53f8\uff0c\u4f60\u4e00\u5b9a\u662f\u5728\u521b\u65b0\uff0c\u4f60\u4e00\u5b9a\u8981<\/p>\n\n\n\n

\u5148\u627e\u5230 Early Adopter\uff0c\u4f60\u8981\u7528\u6b63\u786e\u7684 segment\u6765\u627e\u8fd9\u4e9b\u4eba\uff0c\u65e0\u8bba\u4f60\u505a\u4e00\u4e2a\u591a\u5927\u7684\u5e02\u573a\u591a<\/p>\n\n\n\n

\u901a\u7528\u7684\u4ea7\u54c1\uff0c\u4f60\u4e5f\u8981\u5728\u6700\u521d\u7684\u65f6\u5019\u6709\u4e00\u4e9b Innovator \u6216Early Adopter\uff0c\u5426\u5219\u4f1a\u56e0\u4e3a\u4ea7\u54c1\u3001<\/p>\n\n\n\n

\u8d44\u6e90\u3001\u4eba\u529b\u63a7\u5236\u4e0d\u4f4f\u800c\u5931\u8d25\u3002<\/p>\n\n\n\n

\u90a3\u6211\u4eec\u5982\u4f55\u53bb\u627e Innovator \u6216 Early Adopter\u5462\uff1f\u6700\u597d\u7684\u60c5\u51b5\u662f\u4f60\u81ea\u5df1\u5c31\u662f Innovator<\/p>\n\n\n\n

\u6216\u7ecf\u5e38\u548c Innovator \u6df7\u5728\u4e00\u8d77\uff0c\u5178\u578b\u7684\u5c31\u662f\u6c83\u5179\u548c\u4e54\u5e03\u65af\uff0c\u6240\u4ee5\u4ed6\u4eec\u6df7\u5728\u90a3\u4e2a\u7fa4\u4f53\u91cc\uff0c\u4e54<\/p>\n\n\n\n

\u5e03\u65af\u662f\u717d\u52a8\u80fd\u529b\u6700\u5f3a\u7684\u4eba\uff0c\u6c83\u5179\u662f\u52a8\u624b\u80fd\u529b\u6700\u5f3a\u7684\u4eba\u3002<\/p>\n\n\n\n

\u90a3\u4e48\u5982\u4f55\u786e\u5b9a\u8fd9\u4ef6\u4e8b\u6709\u5546\u4e1a\u673a\u4f1a\u5462\uff1f\u521b\u65b0\u8fd9\u4ef6\u4e8b\u662f\u4e0d\u8fde\u7eed\u7684\uff0c\u5982\u679c\u73b0\u5728\u6ca1\u6709\u521b\u65b0\u7684\u65f6\u95f4 \u7a97<\/p>\n\n\n\n

\u6216\u4f60\u81ea\u5df1\u4e0d\u5728\u90a3\u4e2a\u5708\u5b50\u91cc\uff0c\u6bd4\u5982\u8bf4\u7f8e\u56e2\u505a toB \u7684\u9910\u996e\u8f6f\u4ef6\u4ea7\u54c1\u4f46\u516c\u53f8\u91cc\u6ca1\u4eba\u5f00 \u8fc7\u9910\u996e\u5e97\uff0c<\/p>\n\n\n\n

\u5f00\u8fc7\u9910\u996e\u5e97\u7684\u4eba\u4e5f\u4e0d\u4f1a\u505a\u8f6f\u4ef6\uff0c\u8fd9\u4e2a\u65f6\u5019\u8981\u7528\u6b63\u786e\u7684\u5212\u5206\u6765\u964d\u4f4e\u81ea\u5df1 \u627e\u5230 Innovator \u6216<\/p>\n\n\n\n

EarlyAdopter \u7684\u6210\u672c\u3002<\/p>\n\n\n\n

\u5e74\u9f84\u5c31\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u7ef4\u5ea6\uff0c\u6709\u4e2a\u8bf4\u6cd5\u8bf4\u4e00\u4e2a\u4eba 15 \u5c81\u4e4b\u524d\u5c31\u6709\u7684\u79d1\u6280\u4ed6\u4f1a\u8ba4 \u4e3a\u8fd9\u662f\u7406\u6240\u5e94<\/p>\n\n\n\n

\u5f53\u7684\uff0c15-35 \u5c81\u4e4b\u95f4\u51fa\u73b0\u7684\u79d1\u6280\u4ed6\u8ba4\u4e3a\u8fd9\u4f1a\u6539\u53d8\u4e16\u754c\uff0c35 \u5c81\u4e4b\u540e\u51fa \u73b0\u7684\u79d1\u6280\u4ed6\u4f1a\u8ba4\u4e3a\u8fd9<\/p>\n\n\n\n

\u662f\u53cd\u52a8\u7684\u3002\u6240\u4ee5\u5e74\u9f84\u5bf9\u4e8e\u7528\u6237\u5bf9\u65b0\u4e8b\u7269\u63a5\u53d7\u5ea6\u7684\u5f71\u54cd\u662f\u975e\u5e38 \u5927\u7684\u3002<\/p>\n\n\n\n

\u800c\u4ece\u54ea\u91cc\u80fd\u627e\u5230\u8fd9\u4e9b\u4eba\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u9a6c\u5360\u51ef\u4e4b\u524d\u505a\u641c\u72d7\u7684\u65f6\u5019\u7684\u4e00\u4e2a\u505a\u6cd5\u662f\u53bb\u770b\u90a3\u4e9b\u8f93\u5165<\/p>\n\n\n\n

\u6cd5\u7684\u7528\u6237\u8bba\u575b\uff0c\u4e00\u4e2a\u7528\u6237\u7528\u4e86\u8f93\u5165\u6cd5\u4e4b\u540e\u8fd8\u4f1a\u53bb\u8f93\u5165\u6cd5\u7684\u8bba\u575b\u91cc\u53bb\u8bc4\u8bba\u90a3\u4e48\u4ed6\u5927\u6982\u7387\u662f<\/p>\n\n\n\n

Early Adopter\uff0c\u800c\u4e14 Early Adopter \u901a\u5e38\u662f\u5bf9\u4ea7\u54c1\u6bd4\u8f83\u654f\u611f\u7684\uff0c\u9a6c\u5360\u51ef\u770b\u5b8c\u793e\u533a\u4e4b\u540e\u5bf9\u4e8e<\/p>\n\n\n\n

\u5982\u4f55\u505a\u4ea7\u54c1\u5fc3\u91cc\u5c31\u6709\u4e86\u4e00\u4e2a\u5927\u81f4\u7684\u56fe\u5f62\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\u5f88\u591a\u9886\u57df\u90fd\u4f1a\u6709\u8fd9\u79cd\u7231\u597d\u793e\u533a\uff0c\u8fd9\u79cd\u793e\u533a\u901a\u5e38\u5c31\u662f Early Adopter \u7684\u805a\u96c6\u5730\u3002\u8f93\u5165\u6cd5<\/p>\n\n\n\n

\u793e\u533a\u7684\u8fd9\u6279\u7528\u6237\u6570\u91cf\u53ef\u80fd\u8fd8\u4e0d\u5230 10 \u4e07\uff0c\u4f46\u4ed6\u4eec\u662f\u6709\u6df1\u523b\u7406\u89e3\u7684\uff0c\u6240\u4ee5\u6709\u4e2a\u8bf4\u6cd5\u662f\u5728\u4e00\u5f00\u59cb<\/p>\n\n\n\n

\u7684\u65f6\u5019\u4f60\u5b81\u53ef\u8ba9 1000 \u4eba love \u4f60\u7684\u4ea7\u54c1\u4e5f\u4e0d\u8981\u8ba9 10000 \u4eba like \u4f60\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u518d\u4e3e\u4e00\u4e2a\u4f8b\u5b50\uff0c\u5f53\u65f6\u505a\u6821\u5185\u7f51\u7684\u4e4b\u524d\u505a\u8fc7\u591a\u591a\u53cb\uff0c\u4f46\u591a\u591a\u53cb\u600e\u4e48\u641e\u4e5f\u6ca1\u6709\u8d77\u8272\uff0c\u5f88\u5927\u7a0b\u5ea6\u4e0a<\/p>\n\n\n\n

\u662f\u56e0\u4e3a\u591a\u591a\u53cb\u662f\u4e2a\u6240\u6709\u4eba\u90fd\u80fd\u7528\u7684\u7f51\u7ad9\uff0c\u4eca\u5929\u793e\u4ea4\u7f51\u7ad9\u5c31\u662f\u4e2a\u6240\u6709\u4eba\u90fd\u80fd\u7528\u7684\u7f51\u7ad9\uff0c\u4f46\u5728\u6700<\/p>\n\n\n\n

\u5f00\u59cb\u7684\u65f6\u5019\u4e0d\u662f\u8fd9\u6837\uff0c\u5373\u4f7f\u4f60\u6700\u7ec8\u8981\u505a\u7684\u4e1c\u897f\u662f\u4e00\u4e2a\u6240\u6709\u4eba\u90fd\u80fd\u7528\u7684\u4e1c\u897f\uff0c\u5728\u4e00\u5f00\u59cb\u505a\u4ea7\u54c1<\/p>\n\n\n\n

\u7684\u65f6\u5019\u4e5f\u5fc5\u987b\u505a segment \u7684\u7ec6\u5206\uff0c\u9009\u62e9\u6700\u9510\u5229\u7684\u7ec6\u5206\u5e02\u573a\uff0c\u6211\u4eec\u505a segment \u4e0d\u662f\u4e3a\u4e86\u9009<\/p>\n\n\n\n

\u5b9a\u6700\u7ec8\u7684\u5e02\u573a\uff0c\u800c\u662f\u5728\u9009\u5207\u5165\u70b9\u3002<\/p>\n\n\n\n

2005 \u5e74\u6625\u5929\u7684\u65f6\u5019\u8ba8\u8bba\u662f\u4e0d\u662f\u591a\u591a\u53cb\u7684\u5e02\u573a\u9009\u5f97\u592a\u6cdb\u4e86\uff0c2005 \u5e74\u5e95\u5f00\u59cb\u9009\u62e9\u4e86\u7ec6\u5206\u5e02\u573a<\/p>\n\n\n\n

\u4e0a\u7ebf\u4e86\u6821\u5185\u7f51\uff0c\u8fd9\u5c31\u4ea7\u751f\u4e86\u5f88\u7206\u70b8\u7684\u5f71\u54cd\uff0c\u505a\u591a\u591a\u53cb\u7684\u65f6\u5019\u5f88\u6cdb\uff0c\u800c\u505a\u6821\u5185\u7f51\u7684\u65f6\u5019\u4ea7\u54c1\u4f1a<\/p>\n\n\n\n

\u505a\u5f97\u975e\u5e38\u5207\u5408\u5b66\u751f\u7684\u9700\u6c42\uff0c2006 \u5e74\u79cb\u5929\u65b0\u751f\u5165\u5b66\u7684\u65f6\u5019\uff0c\u6821\u5185\u7f51\u7684\u63a8\u5e7f\u4eba\u5458\u4f1a\u76f4\u63a5\u5728\u8fce\u65b0<\/p>\n\n\n\n

\u7684\u65f6\u5019\u4ecd\u4e00\u4e2a\u4f20\u5355\uff0c\u544a\u8bc9\u5b66\u751f\u8bf4\u8fd9\u662f\u6211\u4eec\u7684\u5b98\u65b9\u7f51\u7ad9\uff0c\u540d\u5b57\u4e5f\u50cf\uff1b<\/p>\n\n\n\n

\u800c\u4e14\u4e3a\u4e86\u5f3a\u5316\u8fd9\u4e2a\u6548\u5e94\uff0c\u6821\u5185\u7f51\u7684\u6ce8\u518c\u53ea\u6709\u662f IP \u5728\u5927\u5b66\u91cc\u6216\u8005\u90ae\u7bb1\u540e\u7f00\u662f\u5b66\u6821\u90ae\u7bb1\u624d\u80fd\u6ce8<\/p>\n\n\n\n

\u518c\uff0c\u628a\u8bfe\u8868\u4e5f\u4e0a\u4f20\u4e86\uff0c\u5e76\u4e14\u628a\u751f\u6e90\u5730\u3001\u9ad8\u4e2d\u4e4b\u7c7b\u7684\u4fe1\u606f\u505a\u4e86\u4e00\u4e2a\u805a\u5408\u548c\u63a8\u9001\uff0c\u53c8\u8bf7\u4e86\u51e0\u4e2a\uff08\u4f4e<\/p>\n\n\n\n

\u6210\u672c\u7684\uff09\u6821\u56ed\u5927\u4f7f\u505a\u63a8\u5e7f\uff0c\u53cd\u8fc7\u6765\u5982\u679c\u8981\u5728\u5168\u56fd\u505a\u63a8\u5e7f\u90a3\u53ea\u80fd\u5728\u592e\u89c6\u6253\u5e7f\u544a\u4e86\uff0c\u8fd9\u5bf9\u4e8e\u521b\u4e1a<\/p>\n\n\n\n

\u516c\u53f8\u6765\u8bf4\u662f\u4e0d\u73b0\u5b9e\u7684\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u4e00\u5f00 \u59cb\u7684\u65f6\u5019\u4e0d\u8981\u6015\u628a\u5e02\u573a\u505a\u5c0f\u4e86\uff0c\u6709\u4e2a\u8bf4\u6cd5\u53eb\u201c\u4e00\u6839\u9488\u624e\u7834\u5929\u201d\uff0c\u6240\u4ee5 segment \u8fd9<\/p>\n\n\n\n

\u4ef6\u4e8b\u5bf9\u4ea7\u54c1\u3001\u8bbe\u8ba1\u3001\u63a8\u5e7f\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002\u518d\u6bd4\u5982\u5c0f\u7c73\u6700\u5f00\u59cb\u7684\u53e3\u53f7\u201c\u4e3a\u53d1\u70e7\u53cb\u800c\u751f\u201d\uff0c\u628a\u5b89<\/p>\n\n\n\n

\u5353\u6700\u65e9\u7684\u7528\u6237\u96c6\u4e2d\u5230\u4e86 MI UI \u8bba\u575b\u91cc\u3002\u521b\u65b0\u4ea7\u54c1\u57fa\u672c\u4e0a\u90fd\u662f\u4e3a\u4e86\u4e00\u5c0f\u6ce2\u4eba\u800c\u8bbe\u8ba1\u7684\uff0c\u51e0\u4e4e<\/p>\n\n\n\n

\u6ca1\u6709\u4e00\u5f00\u59cb\u5c31\u505a\u6240\u6709\u4eba\u7fa4\u7684\u4ea7\u54c1\u7684\u3002<\/p>\n\n\n\n

\u518d\u6362\u4e00\u4e2a\u7ef4\u5ea6\uff0c\u628a segment \u8fd9\u4e2a\u4e8b\u60c5\u518d\u6253\u5f00\u4e00\u4e0b\u3002\u5982\u679c\u4f60\u628a\u5e02\u573a\u770b\u5f97\u8db3\u591f\u5927 \u7684\u8bdd\uff0c\u90a3\u4e48<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a PC \u548c\u5546\u7528\u7535\u8111\u5728\u540c\u4e00\u4e2a\u5e02\u573a\uff0c\u9489\u9489\u548c\u5fae\u4fe1\u4e5f\u5728\u540c\u4e00\u4e2a\u5e02\u573a\uff0c\u4f60\u89c9\u5f97\u5728\u4e0d\u5728\u53d6\u51b3\u4e8e<\/p>\n\n\n\n

\u4f60\u4f60\u5fc3\u91cc\u6709\u591a\u5927\u7684\u4e1c\u897f\u3002\u5fae\u4fe1\u505a\u51fa\u6765\u4e4b\u540e\uff0c\u963f\u91cc\u89c9\u5f97\u6536\u5230\u4e86\u6781\u5927\u7684\u5a01\u80c1\u3002<\/p>\n\n\n\n

\u4e8b\u5b9e\u4e0a\uff0c\u5c31\u4eca\u5929\u5fae\u4fe1\u5bf9\u963f\u91cc\u7684\u5a01\u80c1\u4e5f\u90fd\u5151\u73b0\u4e86\uff0c\u4eca\u5929\u5fae\u4fe1\u652f\u4ed8\u6bd4\u652f\u4ed8\u5b9d\u5927\uff0c\u963f\u91cc\u5f53\u65f6\u975e\u5e38\u7740<\/p>\n\n\n\n

\u6025\u4e8e\u662f\u505a\u4e86\u201c\u6765\u5f80\u201d\u8fd9\u4e2a\u793e\u4ea4\u8f6f\u4ef6\uff0c\u6295\u5165\u5f88\u5927\u4f46\u6ca1\u4ec0\u4e48\u6c34\u82b1\u5c31\u5931\u8d25\u4e86\uff0c\u56e0\u4e3a\u793e\u4ea4\u7f51\u7ad9\u662f\u6307\u6570<\/p>\n\n\n\n

\u7ea7\u89c4\u6a21\u6548\u5e94\u4e14\u6765\u5f80\u6ca1\u6709\u505a\u5dee\u5f02\u5316\uff0c\u4ed6\u4eec\u7684\u4e00\u4e2a\u4ea7\u54c1\u7ecf\u7406\u201c\u65e0\u62db\u201d\u63d0\u51fa\u505a\u5dee\u5f02\u5316\uff0c\u4e8e\u662f\u4ed6\u4eec\u505a<\/p>\n\n\n\n

\u4e86\u9489\u9489\uff0c\u9489\u9489\u4ecd\u7136\u662f\u4e00\u4e2a\u901a\u8baf \u8f6f\u4ef6\uff0c\u4f46\u8fd9\u4e00\u5200\u5207\u5f97\u5f88\u597d\u9489\u9489\u5230\u73b0\u5728\u4e5f\u4e00\u76f4\u662f\u9886\u5148\u7684\u3002<\/p>\n\n\n\n

\u6240\u4ee5 Segmenting \u8fd9\u4ef6\u4e8b\u4f60\u4e0d\u89c1\u5f97\u4e00\u5b9a\u8981\u5212\u5206\u5730\u5f88\u7ec6\uff0c\u5982\u679c\u4f60\u7ef4\u5ea6\u9009\u5f97\u7279\u522b\u597d\u7684\u8bdd\u4e00\u5200\u5c31<\/p>\n\n\n\n

\u591f\u4e86\u3002<\/p>\n\n\n\n

2. Targeting<\/strong><\/p>\n\n\n\n

\u7b2c\u4e8c\u4e2a\u662f Targeting\uff0c\u4f46\u7edd\u5bf9\u4e0d\u662f Segmenting \u641e\u5b8c\u4e86\u5728\u641e Targeting\uff0c\u6709\u65f6\u5019\u662f<\/p>\n\n\n\n

Targeting \u627e\u4e0d\u5230\u597d\u7684\u76ee\u6807\u56de\u8fc7\u5934\u6765\u91cd\u65b0\u505a Segmenting\u3002<\/p>\n\n\n\n

T \u5982\u679c\u627e\u4e0d\u5230\u53ef\u80fd\u662f S \u7684\u7ef4\u5ea6\u6ca1\u627e\u597d\u6216\u8005\u9897\u7c92\u5ea6\u4e0d\u5bf9\u3002\u505a T \u7684\u65f6\u5019\uff0c\u8981\u6e05\u695a\u81ea\u5df1\u5728\u627e\u5207\u5165<\/p>\n\n\n\n

\u70b9\u8fd8\u662f\u627e\u5e02 \u573a\u7a7a\u95f4\uff0c\u8fd9\u4e2a\u5dee\u522b\u662f\u5f88\u5927\u7684\uff0c\u6bd4\u5982\u6821\u5185\u7f51\u7684\u5207\u5165\u70b9\u662f\u6821\u56ed\u5e02\u573a\uff0c\u4f46\u76ee\u6807\u5e02\u573a\u8fd8<\/p>\n\n\n\n

\u662f\u6240\u6709\u7684\u4eba\u7fa4\u3002<\/p>\n\n\n\n

\u9009\u5e02\u573a\u7a7a\u95f4\u7684\u65f6\u5019\u4f60\u8981\u9009\u4ece\u957f\u671f\u7684\u7ef4\u5ea6\u6765\u770b\u5bf9\u81ea\u5df1\u6700\u6709\u5229\u7684\uff0c\u957f\u671f\u6709\u5229\u7684\u610f\u601d\u662f\u4e0d\u5b58\u5728\u4e00\u4e2a<\/p>\n\n\n\n

\u5e02\u573a\u673a\u4f1a\uff0c\u4f60\u770b\u5230\u4e86\u522b\u4eba\u6ca1\u770b\u5230\uff0c\u6240\u4ee5\u522b\u4eba\u4e5f\u5728\u627e\u673a\u4f1a\uff0c\u4f60\u8981\u5c3d\u53ef\u80fd\u907f\u514d\u4e00\u79cd\u72b6\u51b5\u5c31\u662f\u4f60\u9009<\/p>\n\n\n\n

\u4e86\u4e00\u4e2a\u5e02\u573a\u7a7a\u95f4\uff0c\u522b\u4eba\u4e5f\u9009\u4e86\u4e00\u4e2a\u7a7a\u95f4\uff0c\u5404\u641e \u4e865 \u5e74\u4e4b\u540e\u53d1\u73b0\u522b\u4eba\u641e\u4f60\u5f88\u5bb9\u6613\uff0c\u4f60\u641e\u522b<\/p>\n\n\n\n

\u4eba\u5f88\u96be\u3002\u6bd4\u5982\u8bf4\u997f\u4e86\u4e48\u3002<\/p>\n\n\n\n

\u997f\u4e86\u4e48\u7684\u8d77\u6b65\u548c\u7f8e\u56e2\u7f51\u5dee\u4e0d\u591a\uff0c\u751a\u81f3\u66f4\u65e9\u4e00\u70b9\uff0c\u4e24\u5bb6\u516c\u53f8\u7684\u8d77\u6b65\u662f\u5dee\u4e0d\u591a\u7684\u3002\u4f46\u5728 2013 \u5e74<\/p>\n\n\n\n

\u7684\u65f6\u5019\u56e2\u8d2d\u7684\u5343\u56e2\u5927\u6218\u5c31\u5df2\u7ecf\u6253\u5b8c\u4e86\uff0c\u7f8e\u56e2\u4e00\u5bb6\u72ec\u5927\u4e86\uff0c\u5728\u4e00\u4e2a\u5e02\u573a\u5360\u636e\u4e86\u4f18\u52bf\u5730\u4f4d\uff0c\u539f\u6709<\/p>\n\n\n\n

\u4e1a\u52a1\u80fd\u8d5a\u94b1\uff0c\u4e5f\u6709\u4e86\u66f4\u5f3a\u7684\u878d\u8d44\u80fd\u529b\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u6709\u6839\u57fa\u7684\u516c\u53f8\u53bb\u8fdb\u5165\u53e6\u4e00\u4e2a\u5e02\u573a\uff0c\u5f88\u591a\u6253\u6cd5<\/p>\n\n\n\n

\u548c\u997f\u4e86\u4e48\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n

\u800c\u600e\u4e48\u9009\u6700\u5f00\u59cb\u7684\u5e02\u573a\u7a7a\u95f4\uff0c\u8fd9\u662f\u5f88\u96be\u7684\u4e8b\u3002\u8fd9\u662f\u56e0\u4e3a\u4e0d\u540c\u5e02\u573a\u89c4\u6a21\u4e0d\u540c\uff0c\u4e0d\u540c\u7684\u5e02\u573a\u7ed3\u675f<\/p>\n\n\n\n

\u6218\u6597 \u7684\u7528\u65f6\u4e0d\u540c\uff0c\u4e0d\u540c\u5e02\u573a\u7684\u6700\u7ec8\u683c\u5c40\u4e5f\u4e0d\u540c\u3002<\/p>\n\n\n\n

\u4e0a\u8282\u8bfe\u7559\u4e86\u4e00\u4e2a\u4f5c\u4e1a\uff0c\u6dd8\u5b9d\u548c\u4eac\u4e1c\u8c01\u7684\u89c4\u6a21\u6548\u5e94\u66f4\u5f3a\uff1f\u5176\u5b9e\u662f\u4eac\u4e1c\u66f4\u5f3a\uff0c\u4f46\u4eca\u5929\u4ed6\u4fe9\u7684\u5e02\u503c<\/p>\n\n\n\n

\u770b\u8d77\u6765\u5dee\u522b\u5f88\u5927\u3002<\/p>\n\n\n\n

\u89c4\u6a21\u6548\u5e94\u6307\u7684\u662f\u540c\u7b49\u89c4\u6a21\u5dee\u7684\u60c5\u51b5\u4e0b\uff0c\u8c01\u7684\u4f53\u9a8c\u5dee\u548c\u6210\u672c\u5dee\u66f4\u5927\uff0c\u4f46\u89c4\u6a21\u6548\u5e94\u4e0d\u51b3\u5b9a\u6240\u6709\u95ee<\/p>\n\n\n\n

\u9898\u3002\u89c4\u6a21\u6548\u5e94\u867d\u7136\u662f\u5546\u4e1a\u4e16\u754c\u7684\u4e07\u6709\u5f15\u529b\uff0c\u4f46\u8fd8\u6709\u522b\u7684\u7406\u8bba\uff0c\u901f\u5ea6\u662f\u5546\u4e1a\u4e16\u754c\u7684\u76f8\u5bf9\u8bba\u3002<\/p>\n\n\n\n

\u6dd8\u5b9d\u7684\u901f\u5ea6\u56e0\u4e3a\u6a21\u5f0f\u66f4\u8f7b\u800c\u66f4\u5feb\uff0c\u5f53\u901f\u5ea6\u66f4\u5feb\u548c\u89c4\u6a21\u6548\u5e94\u66f4\u5f3a\u7684\u5bf9\u6253\u7684\u65f6\u5019\u8c01\u4f1a\u8d62\u5462\uff0c\u4e0d\u77e5<\/p>\n\n\n\n

\u9053\uff0c\u56e0\u4e3a\u4e2d\u56fd\u73b0\u5728\u770b\u8d77\u6765\u662f\u6dd8\u5b9d\u8d62\u4e86\uff0c\u800c\u7f8e\u56fd\u662f\u4e9a\u9a6c\u900a\u6253\u8d62\u4e86 Ebay\uff08\u6dd8\u5b9d\u662f\u4e2d\u56fd\u7684 Ebay\uff0c<\/p>\n\n\n\n

\u5f53\u5f53\u662f\u4e2d\u56fd\u7684\u4e9a\u9a6c\u900a\uff09\u3002<\/p>\n\n\n\n

\u5176\u5b9e\u6dd8\u5b9d\u548c\u4eac\u4e1c\u6700\u5f00\u59cb\u901f\u5ea6\u65f6\u5019\u9009\u4e86\u4e0d\u540c\u7684\u5e02\u573a\uff0c\u6dd8\u5b9d\u9009\u7684\u662f\u670d\u88c5\uff0c\u4eac\u4e1c\u9009\u7684\u662f\u6570\u7801 3C\uff0c<\/p>\n\n\n\n

\u8fd9\u4e24\u4e2a\u5e02\u573a\u662f\u4e0d\u540c\u7684\u3002\u8fd9\u4e2a\u4e8b\u662f\u5f88\u503c\u5f97\u6211\u4eec\u91cd\u89c6\u7684\uff0c\u4f60\u5728\u9009 T \u7684\u65f6\u5019\uff0c\u4e0d\u5149\u8981\u5173\u6ce8\u5e02\u573a\u7684<\/p>\n\n\n\n

\u5927\u5c0f\uff0c\u8fd8\u8981\u5173\u6ce8\u89c4\u6a21\u6548\u5e94\u548c\u901f\u5ea6\u3002\u5c0f\u771f\u7406\u7684\u5bf9\u7acb\u9762\u662f\u9519\u8bef\uff0c\u5927\u771f\u7406\u7684\u5bf9\u7acb\u9762\u662f\u53e6\u4e00\u4e2a\u9519\u8bef\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u4e5f\u7ed9\u4e0d\u4e86\u5177\u4f53\u7684\u65b9\u6cd5\uff0c\u4f46\u9009\u9519\u4e86\u4e4b\u540e\u7684\u5f71\u54cd\u662f\u975e\u5e38\u5927\u7684\u3002<\/p>\n\n\n\n

\u521a\u521a\u63d0\u5230\u7684\u51e0\u4e2a\u516c\u53f8\uff0c\u53ea\u6709\u4e9a\u9a6c\u900a\u662f\u5728\u7b2c\u4e00\u5929\u7684\u65f6\u5019\u5c31\u771f\u6b63\u60f3\u8fc7\u5207\u5165\u70b9\u7684\u3002 \u4e9a\u9a6c\u900a\u7b2c\u4e00\u5929<\/p>\n\n\n\n

\u7684\u65f6\u5019\u5c31\u8bf4\u81ea\u5df1\u662f\u4e00\u4e2a Everything Store\uff0c\u4f46\u5207\u5165\u70b9\u9009\u4e86\u5356\u4e66\uff0c\u8fd9\u4e2a\u5207\u5165\u70b9\u662f\u975e\u5e38\u9ad8\u660e\u7684\u3002<\/p>\n\n\n\n

\u4e00\u4e2a\u4ea7\u54c1\u6700\u5f00\u59cb\u7684\u65f6\u5019\u7528\u6237\u4e00\u5b9a\u662f\u754f\u60e7\u7684\uff0c\u884c\u4e1a\u7684\u57fa\u7840\u8bbe\u65bd\u4e5f\u662f\u4e0d\u5b8c\u5907\u7684\uff0c\u4f01\u4e1a\u7684\u7ecf\u8425\u65b9\u6cd5<\/p>\n\n\n\n

\u4e00\u5b9a\u662f\u4e0d\u6210\u5f62\u7684\u3002<\/p>\n\n\n\n

\u4e66\u8fd9\u4e2a\u54c1\u7c7b\u5c31\u5f88\u597d\uff0c\u7b2c\u4e00\u4e66 \u7684 SKU \u8db3\u591f\u591a\uff0c\u65e0\u8bba\u4f60\u5728\u4ec0\u4e48\u57ce\u5e02\u603b\u6709\u4e70\u4e0d\u5230\u7684\u4e66\uff0c\u5373\u4fbf\u6709<\/p>\n\n\n\n

\u4f60\u53ef\u80fd\u4e5f\u4e0d\u77e5\u9053\u5728\u54ea\uff0c\u7b2c\u4e8c\u7f8e\u56fd\u7684\u4e66\u662f\u975e\u5e38\u6807\u51c6\u5316\u7684\uff0c\u7b2c\u4e09\u5728\u7269\u6d41\u4ed3\u50a8\u4e0a\u4e66\u8fd9\u4e2a\u54c1\u7c7b\u4e0d\u6015\u538b<\/p>\n\n\n\n

\u4e0d\u8fc7\u671f\u4e0d\u6015\u6454\uff0c\u7b2c\u56db\u65e9\u671f\u7535\u5546\u8d2d\u7269\u5f88\u6015\u4e70\u5230\u5047\u8d27\uff0c\u4f46\u76d7\u7248\u4e66\u91cc\u7684\u77e5\u8bc6\u4e5f\u662f\u771f\u7684\u3002<\/p>\n\n\n\n

\u4ece\u8fd9\u4e2a\u9009\u62e9\u91cc\u5c31\u770b\u51fa\u4e86\uff0c\u8d1d\u4f50\u65af\u8fd9\u4e2a\u4eba\u662f\u5f88\u9ad8\u660e\u7684\u3002\u5f53\u65f6\u4e2d\u56fd\u7684\u7535\u5546\u7f51\u7ad9\u6709\u5f53\u5f53\u30018848 \u7b49\uff0c<\/p>\n\n\n\n

\u674e\u56fd\u5e86\u6070\u597d\u662f\u5356\u4e66\u7684\uff08\u800c\u8d1d\u4f50\u65af\u662f\u505a\u6295\u8d44\u7684\uff09\uff0c8848 \u8fd9\u4e2a\u7f51\u7ad9\u4e00\u5f00\u59cb\u5c31\u662f\u4e00\u4e2a Everything<\/p>\n\n\n\n

Store \u7684\u521b\u59cb\u4eba\u8fd8\u662f\u5f88 think big \u7684\uff0c\u4f46\u4e00\u5f00\u59cb\u5c31\u90a3\u4e48\u590d\u6742\u7684 SKU\u6d88 \u8d39\u8005\u6839\u672c\u4e0d\u63a5\u53d7\u3002<\/p>\n\n\n\n

\u518d\u6bd4\u5982\u8bf4\u5916\u5356\uff0c\u65e9\u671f\u5185\u90e8\u7684\u8fd0\u8425\u7cfb\u7edf\u4e00\u5b9a\u662f\u5f88\u5dee\u7684\uff0c\u5f53\u65f6\u7814\u53d1\u8d44\u6e90\u4e0d\u8db3\uff0c\u63a5\u5355\u662f\u5ba2\u670d\u624b\u6284\u5ba2<\/p>\n\n\n\n

\u6237\u4fe1\u606f\uff0c\u518d\u6253\u7535\u8bdd\u53bb\u4e0b\u5355\u7684\uff0c\u4e5f\u6ca1\u6709\u7ebf\u4e0a\u652f\u4ed8\uff0c\u662f\u8d27\u5230\u4ed8\u6b3e\uff0c\u4e5f\u4e0d\u63d0\u4f9b\u914d\u9001\u3002\u8fd9\u4e48\u7cd9\u7684\u4ea7\u54c1\uff0c<\/p>\n\n\n\n

\u5f53\u65f6\u5c31\u4f7f\u7528\u5916\u5356\u7684\u7528\u6237\u80af\u5b9a\u662f Early Adopter\uff0c\u56e0\u4e3a\u4f53\u9a8c\u80af\u5b9a\u5f88\u5dee\u3002<\/p>\n\n\n\n

\u997f\u4e86\u4e48\u7684\u5207\u5165\u70b9\u662f\u6821\u56ed\u5e02\u573a\uff0c\u7f8e\u56e2\u6700\u5f00\u59cb\u4e5f\u505a\u7684\u662f\u6821\u56ed\u5e02\u573a\uff0c\u5f53\u65f6\u7684\u767d\u9886\u5e02\u573a\u662f\u5230\u5bb6\u7f8e\u98df\u4f1a<\/p>\n\n\n\n

\u5728\u505a\uff0c\u7f8e\u56e2\u4e00\u5f00\u59cb\u6ca1\u6709\u5207\u5165\u767d\u9886\u5e02\u573a\uff0c\u662f\u56e0\u4e3a\u767d\u9886\u5bf9\u65f6\u6548\u8981\u6c42\u6bd4\u8f83\u9ad8\uff0c\u5403\u5b8c\u5c31\u53bb\u5f00\u4f1a\u4e86\uff0c\u800c<\/p>\n\n\n\n

\u6821\u56ed\u5e02\u573a\u561b\uff0c\u53cd\u6b63\u4e5f\u662f\u5728\u6253\u6e38\u620f\uff0c\u5bf9\u65f6\u6548\u8981\u6c42\u4e0d\u9ad8\u3002<\/p>\n\n\n\n

\u6821\u56ed\u5e02\u573a\u91cc\uff0c\u5b66\u751f\u66f4\u52a0\u5bc6\u96c6\uff0c\u5546\u5bb6\u7684\u914d\u9001\u4e5f\u6bd4\u8f83\u7b80\u5355\uff0c\u96c7\u4f63\u52e4\u5de5\u4fed\u5b66\u7684\u5b66\u751f\u6765\u9001\uff0c\u6bcf\u5355\u6210\u672c<\/p>\n\n\n\n

1 \u5757\u94b1\uff0c\u767d\u9886\u5e02\u573a\u7684\u6bcf\u5355\u914d\u9001\u6210\u672c 7 \u5757\u94b1\u3002\u8fd9\u4e2a\u65f6\u5019\u4e0d\u80fd\u81ea\u5efa\u914d\u9001\uff0c\u81ea\u5efa\u914d\u9001\u5bf9\u7ec4\u7ec7\u7684\u8981<\/p>\n\n\n\n

\u6c42\u9ad8\u5f88\u591a\uff0c\u901f\u5ea6\u5c31\u4f1a\u53d7\u5230\u5f71\u54cd\uff0c\u7528\u8fd9\u4e2a\u65b9\u6cd5\u505a\u8d77\u6765\u4e4b\u540e\uff0c\u7b2c\u4e8c\u5e74\u624d\u53bb\u5f00\u767d\u9886\u5e02\u573a\u3001\u81ea\u5efa\u914d\u9001\u3002<\/p>\n\n\n\n

\u5176\u5b9e T \u7684\u9009\u62e9\uff0c\u4e0d\u540c\u7684\u5e02\u573a\u7ade\u4e89\u73af\u5883\u4e0d\u4e00\u6837\uff0c\u5c24\u5176\u8981\u8b66\u60d5\u4f60\u7684\u5e02\u573a\u7a7a\u95f4\u9009\u5f97\u592a\u5927\u4e86\uff0c\u5176\u4ed6<\/p>\n\n\n\n

\u4eba\u91c7\u7528\u4e13\u6ce8\u8fd9\u4e2a\u6218\u7565\uff0c\u5207\u6389\u4f60\u4e00\u5c0f\u5757\u7684\u5e02\u573a\uff0c\u8fd9\u4e2a\u5e02\u573a\u8db3\u591f\u517b\u6d3b\u8fd9\u4e00\u5bb6\u516c\u53f8\uff0c\u8fd9\u4e2a\u65f6\u5019\u4f60\u5c31<\/p>\n\n\n\n

\u9762\u4e34\u4e86\u88ab\u4eba\u80a2\u89e3\u7684\u98ce\u9669\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u7537\u88c5\u7684\u4e00\u4e2a\u54c1\u724c\u662f\u6d77\u6f9c\u4e4b\u5bb6\uff0c\u4f46\u7537\u88c5\u91cc\u897f\u88c5\u3001\u725b\u4ed4\u88e4\u3001<\/p>\n\n\n\n

T \u6064\u3001\u886c\u886b\u90fd\u6709\u5404\u81ea\u7684\u54c1\u724c\uff0c\u8fd9\u91cc\u9762\u6709\u4e2a\u98ce\u9669\u662f\u4f60\u7684\u5757\u9009\u5f97\u5f88\u5927\uff0c\u4f46\u7ec6\u5206\u4e4b\u540e\u5c31\u88ab\u4eba\u80a2\u89e3<\/p>\n\n\n\n

\u4e86\u3002<\/p>\n\n\n\n

\u518d\u6bd4\u5982\u8bf4\u7f8e\u56fd\u6709\u4e2a\u516c\u53f8\u53eb Craiglist\uff0c\u7c7b\u4f3c 58 \u540c\u57ce\uff0c\u9875\u9762\u91cc\u6709\u597d\u591a\u5757\uff0c\u6bd4\u5982\u4e8c\u624b\u623f\u3001\u79df\u623f\u3001<\/p>\n\n\n\n

\u642c\u5bb6\u3001\u5ba0\u7269\u62a4\u7406\u7b49\uff0c\u8fd9\u4e2a\u751f\u610f\u548c\u62a5\u7eb8\u65f6\u4ee3\uff0c\u62a5\u7eb8\u91cc\u7684\u5206\u7c7b\u4fe1\u606f\u680f\u76ee\u4e00\u6837\u3002\u8fd9\u4e2a\u516c\u53f8\u4eba\u4e0d\u591a\uff0c<\/p>\n\n\n\n

\u5229\u6da6\u5341\u51e0\u4ebf\u7f8e\u91d1\uff0c\u6240\u4ee5\u751f\u5b58\u5f97\u4e5f\u633a\u597d\uff0c\u4f46\u8fd9\u6bb5\u65f6\u95f4\u73af\u5883 \u53d1\u751f\u4e86\u53d8\u5316\uff0c\u6709\u4e9b\u4eba\u641e\u4e86\u4e00\u5f20\u56fe\uff0c<\/p>\n\n\n\n

\u628a Craig list \u91cc\u6bcf\u4e00\u4e2a\u677f\u5757\u6362\u6210\u4e86\u53e6\u4e00\u4e2a\u516c\u53f8 \u7684\u540d\u5b57\uff0c\u4e5f\u5c31\u662f\u5176\u5b9e Craig list \u91cc\u7684\u6bcf\u4e00\u4e2a<\/p>\n\n\n\n

\u9886\u57df\u90fd\u5728\u88ab\u5176\u4ed6\u4eba\u80a2\u89e3\u6389\u3002<\/p>\n\n\n\n

\u518d\u6bd4\u5982\u8bf4\u767e\u5ea6\u4e5f\u9762\u4e34\u7c7b\u4f3c\u7684\u60c5\u51b5\u3002\u767e\u5ea6\u662f\u4e00\u4e2a\u901a\u7528\u7684\u641c\u7d22\u5f15\u64ce\uff0c\u4f46\u4f60\u4e0d\u4f1a\u53bb\u91cc\u9762\u641c\u8863\u670d\uff0c\u4f60<\/p>\n\n\n\n

\u4e5f\u4e0d\u592a\u4f1a\u53bb\u91cc\u9762\u641c\u6e38\u620f\uff0c\u6240\u4ee5\u7528\u6237\u7684\u884c\u4e3a\u5df2\u7ecf\u9010\u6e10\u88ab\u8fc1\u79fb\u8d70\u4e86\u3002<\/p>\n\n\n\n

Targeting \u8fd9\u4ef6\u4e8b\u770b\u8d77\u6765\u5f88\u7b80\u5355\uff0c\u4f46\u5176\u5e94\u7528\u5374\u5343\u53d8\u4e07\u5316\uff0c\u8981\u8003\u8651\u7684\u8981\u7d20\u975e\u5e38\u590d\u6742\u3002\u6240\u4ee5\u9009<\/p>\n\n\n\n

\u62e9 T\u7684\u65f6\u5019\u8111\u5b50\u91cc\u8981\u5b58\u5728\u7740\u4ea7\u54c1\u8bbe\u8ba1\uff0c\u60f3\u7740\u7ec4\u7ec7\u80fd\u529b\u3002\u4e3a\u4ec0\u4e48 Craig list \u4e0d\u53bb\u505a\u7ec6\u5206\uff0c\u56e0<\/p>\n\n\n\n

\u4e3a\u6df1\u5165\u6bcf\u4e2a\u677f\u5757\u8981\u4e0a\u5343\u4eba\u4e0a\u4e07\u4eba\u3002<\/p>\n\n\n\n

\u8fd9\u4e5f\u662f\u7f8e\u56e2\u505a\u5916\u5356\u4e00\u5f00\u59cb \u7684\u65f6\u5019\u4e0d\u81ea\u5efa\u914d\u9001\u56e2\u961f\u7684\u539f\u56e0\uff0c\u5efa\u914d\u9001\u56e2\u961f\u5bf9\u4e8e\u4e00\u4e2a\u540e\u8fdb\u8005\u6765\u8bf4<\/p>\n\n\n\n

\u9700\u8981\u8d44\u91d1\u548c\u7ec4\u7ec7\u80fd\u529b\uff0c\u8fd9\u5c31\u9700\u8981\u5bf9\u5916\u878d\u8d44\uff0c\u5bf9\u4e8e\u8d44\u672c\u65b9\u6765\u8bf4\u8981\u8981\u770b\u5230 ROI\uff0c\u6821\u56ed\u5e02\u573a\u7684 ROI<\/p>\n\n\n\n

\u5728\u4e00\u5f00\u59cb\u6bd4\u8f83\u9ad8\u3002\u6240\u4ee5\u4f60\u8981\u5728\u4e00\u5f00\u59cb\u6709\u4e00\u4e2a Roadmap\uff0c\u8fd9\u4e2a\u8def\u7ebf\u56fe\u7684\u89c4\u5212\u662f\u5168\u9762\u800c\u590d \u6742<\/p>\n\n\n\n

\u7684\u89c4\u5212\uff0c\u8fd9\u662f\u4e00\u4e2a\u6218\u7565\u51b3\u7b56\uff0c\u4f1a\u5f71\u54cd\u5230\u5f88\u591a\u7684\u6210\u672c\u6536\u76ca\u3002<\/p>\n\n\n\n

3. Positioning<\/strong><\/p>\n\n\n\n

\u8fd9\u662f STP \u91cc\u542c\u8d77\u6765\u76f8\u5bf9\u590d\u6742\u7684\u4e00\u4e2a\u7ef4\u5ea6\u3002Positioning \u662f\u5bf9\u4e8e\u7528\u6237\u6765\u8bf4\uff0c\u4f60\u7684\u4ea7\u54c1\u662f\u4ec0\u4e48\uff0c<\/p>\n\n\n\n

\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u9009\u4f60\u7684\u4ea7\u54c1\u3002\u6709\u672c\u4e66\u53eb\u300a\u5b9a\u4f4d\u300b\uff0c\u8fd8\u6709\u672c\u4e66\u53eb\u300a\u4e8c\u5341\u4e8c\u6761\u5546\u89c4\u300b\u3002\u8fd9\u4e2a\u548c\u524d\u9762<\/p>\n\n\n\n

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\u5b9a\u4f4d\u548c\u7528\u6237\u5fc3\u667a\u662f\u76f4\u63a5\u76f8\u5173\u7684\u3002\u6bd4\u5982\u8bf4\u767e\u8fbe\u7fe1\u4e3d\u7684\u5e7f\u544a\u8bcd\u201c\u6ca1\u6709\u4eba\u771f\u6b63\u62e5\u6709\u767e\u8fbe\u7fe1\u4e3d\uff0c\u6211\u4eec<\/p>\n\n\n\n

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\u9178\u996e\u6599\uff0c\u6709\u7cd6 vs \u65e0\u7cd6\u8fd9\u4e24\u4e2a\u7ef4\u5ea6\u6765\u5212\u5206\uff0c\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u65e0\u7cd6\u7684\u78b3\u9178\u996e\u6599\u53d1\u5c55\u5f97\u6bd4\u8f83\u5feb\uff0c\u77e5<\/p>\n\n\n\n

\u540d\u7684\u5c31\u662f\u5143\u6c14\u68ee\u6797\uff0c\u5143\u6c14\u68ee\u6797\u7684\u5b9a\u4f4d\u5c31\u662f\u65e0\u7cd6\u78b3\u9178\u996e\u6599\uff0c\u8fd9\u4e0d\u662f\u5143\u6c14\u68ee\u6797\u7684 S \u548c T\uff0c\u662f\u4f9b<\/p>\n\n\n\n

\u7ed9\uff0c\u81f3\u4e8e\u8c01\u559d\u65e0\u7cd6\u78b3\u9178\u996e\u6599\uff0c\u90a3\u662f T\u7684\u95ee\u9898\uff0c\u6bd4\u5982\u8001\u738b\u5c31\u4e0d\u662f\u5143\u6c14\u68ee\u6797\u7684\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n

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\u771f\u5b9e\u7684\u9700\u6c42\u672a\u5fc5\u662f \u771f\u7684\u8981\u505a\u5ba2\u6237\u7ba1\u7406\uff0c\u53ef\u80fd\u662f\u4e1a\u52a1\u505a\u5f97\u4e0d\u591f\u597d\u4e86\u60f3\u627e\u4eba\u80cc\u9ed1\u9505\u3002\u5728 T \u548c P<\/p>\n\n\n\n

\u4e0a\uff0c\u603b\u6709 \u4eba\u641e\u9519\u4e86\uff0c\u641e\u9519\u7684\u540e\u679c\u5c31\u662f\u4e0d\u77e5\u9053\u5bf9\u8c01\u53bb\u8425\u9500\uff0c\u201c \u65e0\u7cd6\u78b3\u9178\u996e\u6599\u201d\u662f\u9700\u8981\u7528\u6237\u81ea<\/p>\n\n\n\n

\u5df1\u53bb\u7ffb\u8bd1\u7684\uff0c\u800c\u7528\u6237\u5f88\u5c11\u81ea\u5df1\u505a\u7ffb\u8bd1\uff0c\u4e5f\u5f88\u5c11\u4f1a\u6709\u7528\u6237\u505a\u975e\u5e38\u7406\u6027\u7684\u9009\u62e9\uff0cTP \u641e \u6df7\u4e86\u7ecf<\/p>\n\n\n\n

\u5e38\u4f1a\u5bfc\u81f4\u6839\u672c\u6027\u7684\u5931\u8d25\u3002<\/p>\n\n\n\n

\u8981\u6839\u636e T\u548c P \u7684\u4e0d\u540c\u6765\u786e\u5b9a\u8425\u9500\u65b9\u5f0f\u3002\u6bd4\u5982\u67ad\u9f99 CPU 1000 \u4e07\u50cf\u7d20\u8fd9\u79cd\u8bb2\u53c2 \u6570\u4e0d\u8bb2\u529f<\/p>\n\n\n\n

\u80fd\u7684\u5e7f\u544a\u90fd\u662f\u6ca1\u6709\u5173\u5fc3\u7528\u6237\u7684\u5e7f\u544a\u8bed\u3002\u4e00\u4e2a toC \u7684\u4ea7\u54c1\u7ecf\u7406\u5982\u679c\u4e0d\u61c2\u8425 \u9500\u90a3\u4e48\u8bf4\u660e\u8fd9\u4e2a<\/p>\n\n\n\n

\u4ea7\u54c1\u7ecf\u7406\u8fd8\u6ca1\u5165\u95e8\uff0c\u8981\u7528\u6700\u4f4e\u7684\u6210\u672c\u53bb\u5efa\u7acb\u7528\u6237\u8ba4\u77e5\u3002<\/p>\n\n\n\n

\u56db\u30014P \u7406\u8bba<\/h4>\n\n\n\n

Price\u3001Product\u3001Place\u3001Promotion\uff08\u4ef7\u683c\u3001\u4ea7\u54c1\u3001\u6e20\u9053\u3001\u63a8\u5e7f\uff09\u3002\u8fd9 4P \u7406\u8bba \u6709\u4eba\u8ba4<\/p>\n\n\n\n

\u4e3a\u6709\u987a\u5e8f\uff0c\u6709\u4eba\u8ba4\u4e3a\u6ca1\u6709\uff0c\u8001\u738b\u503e\u5411\u4e8e\u8ba4\u4e3a\u6709\u987a\u5e8f\uff0c\u7b2c\u4e00\u662f Price\uff0c\u7b2c\u4e8c\u662f Product\uff0c\u7b2c<\/p>\n\n\n\n

\u4e09\u662f Place\uff0c\u7b2c\u56db\u662f Promotion\u3002<\/p>\n\n\n\n

\u5b9a\u4ef7\u8fd9\u4ef6\u4e8b\u53ef\u4ee5\u5199\u4e00\u672c\u4e66\u3002\u9996\u5148\u662f\u5b9a\u4ef7\u51b3\u5b9a\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u53cd\u8fc7\u6765\uff0c\u8fd9\u4e24\u8005\u7684\u5173\u7cfb\u5c31\u7c7b\u4f3c<\/p>\n\n\n\n

Targeting \u548c Positioning \u7684\u5173\u7cfb\uff0c\u7c7b\u4f3c\u4f9b\u7ed9\u548c\u9700\u6c42\u7684\u5173\u7cfb\uff0c\u603b\u7684\u6765\u8bf4\u5728\u89c4\u6a21\u5316\u751f\u4ea7\u7684\u884c<\/p>\n\n\n\n

\u4e1a\u91cc\u9700\u6c42\u6bd4\u4f9b\u7ed9\u91cd\u8981\uff0c\u5b9a\u4ef7\u5f71\u54cd\u9700\u6c42\uff0c\u800c\u4ea7\u54c1\u662f\u4f9b\u7ed9\u3002\u6bd4\u5982\u8bf4 \u662f iPhone \u8be5\u5356 1W \u8fd8\u662f<\/p>\n\n\n\n

\u8be5 1W \u5757\u5356 iPhone\uff0ciPhone \u51fa\u8d27\u91cf\u7684\u5e02\u5360\u7387\u5e76\u4e0d\u7b97\u5f88\u9ad8\uff0c\u4f46\u5176\u5229\u6da6\u7684\u5e02\u5360\u7387\u8fdc\u9ad8\u4e8e\u51fa<\/p>\n\n\n\n

\u8d27\u91cf\u7684\u5e02\u5360\u7387\uff0c\u800c\u5c0f\u7c73\u4e5f\u8bf4\u8fc7\u5176\u5229\u6da6\u7387\u4e0d\u8d85\u8fc7 5%\u3002<\/p>\n\n\n\n

\u6d88\u8d39\u8005\u613f\u610f\u7ed9\u667a\u80fd\u624b\u673a\u7b2c\u4e00\u54c1\u724c\u4ed8\u51fa\u7684\u4ef7\u683c\u5c31\u662f 1W \u5143\uff0c\u81f3\u4e8e iPhone \u7684\u6210\u672c\u662f 1k \u8fd8\u662f<\/p>\n\n\n\n

2k \u90fd\u65e0\u6240\u8c13\u3002\u8fd9\u5c31\u662f\u7b2c\u4e00\u54c1\u724c\u7684\u8bae\u4ef7\u80fd\u529b\uff0ciPhone \u4e5f\u597d\u7279\u65af\u62c9\u4e5f\u597d\u7f3a\u4e86 \u4e00\u4e9b\u529f\u80fd\uff0c\u4f46\u7531<\/p>\n\n\n\n

\u4e8e\u4ed6\u4eec\u662f\u7b2c\u4e00\u54c1\u724c\uff0c\u6240\u4ee5\u4e5f\u65e0\u6240\u8c13\uff0c\u70ab\u8000\u8fd9\u4ef6\u4e8b\u80fd\u7ed9\u54c1\u724c\u5e26\u6765\u5f88\u9ad8\u7684\u6ea2\u4ef7\u3002<\/p>\n\n\n\n

\u9020\u6cb9\u8f66\u7684\u65f6\u5019\uff0c\u9ad8\u7aef\u8f66\u548c\u4f4e\u7aef\u8f66\u7684\u5e95\u76d8\u53ef\u80fd\u662f\u4e00\u6837\u7684\uff0c\u4f4e\u7aef\u8f66\u53ea\u662f\u9ad8\u7aef\u8f66\u7684\u51cf\u914d\u3002\u4e0b\u9762\u8fd9\u4e2a<\/p>\n\n\n\n

\u89c2\u70b9\u53ef\u80fd\u6bd4\u8f83\u6781\u7aef\uff0c\u7eaf\u4e92\u8054\u7f51\u4eba\u53ef\u80fd\u6709\u8fd9\u6837\u7684\u8bef\u533a\u5c31\u662f\u8981\u8ffd\u6c42\u6781\u81f4\u7528\u6237\u4f53\u9a8c\uff0c\u8fd9\u662f\u56e0\u4e3a\u4e92\u8054<\/p>\n\n\n\n

\u7f51\u884c\u4e1a\u8fb9\u9645\u6210\u672c\u4f4e\uff0c\u5728\u8fb9\u9645\u6210\u672c\u9ad8\u7684\u884c\u4e1a\u8fd9\u4e2a\u51c6\u5219\u53ef \u80fd\u662f\u4e0d work \u7684\uff0c\u6bd4\u5982\u5fae\u8f6f\u7814\u53d1\u4e00\u6b3e<\/p>\n\n\n\n

\u8f6f\u4ef6\u56fa\u5b9a\u6210\u672c\u5f88\u9ad8\u4f46\u8fb9\u9645\u6210\u672c\u5f88\u4f4e\uff0c\u800c\u5b9d\u9a6c\u7684\u8fb9\u9645\u6210\u672c\u5f88\u9ad8\uff0c\u8fd9\u5bfc\u81f4\u4e86\u5176\u7528\u6237\u4f53\u9a8c\u548c\u6210\u672c\u662f<\/p>\n\n\n\n

\u7ebf\u6027\u7684\u5173\u7cfb\uff0c\u8fd9\u4e5f\u662f\u6bd4\u7279\u548c\u9662\u5b50 \u7684\u6839\u672c\u533a\u522b\u3002<\/p>\n\n\n\n

STP \u548c 4P \u7406\u8bba\u539f\u6765\u5728\u4e92\u8054\u7f51\u5708\u4e0d\u591f\u6d41\u884c\uff0c\u662f\u56e0\u4e3a\u539f\u6765\u7eaf\u7ebf\u4e0a\u7684\u4e92 \u8054\u7f51\u751f\u610f\u8fb9\u9645\u6210\u672c\u975e\u5e38<\/p>\n\n\n\n

\u4f4e\uff0c\u4f46\u73b0\u5728\u8fd9\u4e9b\u7406\u8bba\u5373\u5c06\u91cd\u65b0\u6d41\u884c\u8d77\u6765\u4e86\uff0c\u56e0\u4e3a\u7528\u7eaf\u7ebf\u4e0a \u7684\u601d\u7ef4\u505a\u91cd\u7ebf\u4e0b\u7684 O2O \u751f\u610f\u4f1a<\/p>\n\n\n\n

\u6389\u5230\u5751\u91cc\u53bb\uff0c\u56e0\u4e3a\u63d0\u9ad8 O2O \u7684\u7528\u6237\u4f53\u9a8c\u662f\u6709\u6bd4\u8f83 \u9ad8\u7684\u6210\u672c\u7684\uff0c\u8ffd\u6c42\u6781\u81f4\u4f53\u9a8c vs.\u6210\u672c\u4e0a<\/p>\n\n\n\n

\u5347\u4e4b\u95f4\u8981\u8fdb\u884c\u4e00\u4e2a\u8861\u91cf\u3002<\/p>\n\n\n\n

\u56de\u5230\u4ef7\u683c\u548c\u4ea7\u54c1\u4f53\u9a8c\u7684\u5173\u7cfb\u4e0a\u3002\u5916\u5356\u4f1a\u5458\u8fd9\u4ef6\u4e8b\uff0c\u6709\u4e00\u6bb5\u65f6\u95f4\u7ecf\u5e38\u6709\u6295\u8d44\u4eba \u8fc7\u6765\u8bf4\u4e9a\u9a6c\u900a<\/p>\n\n\n\n

\u7684 Prime \u5f88\u597d\uff0c\u662f\u4e0d\u662f\u7f8e\u56e2\u4e5f\u505a\u4e00\u4e2a\u7c7b\u4f3c\u7684\u4e1c\u897f\uff0c\u8001\u738b\u89c9\u5f97\u4e0d\u9760\u8c31\uff0c\u6295\u8d44\u4eba\u4e5f\u8ddf\u540c\u884c\u8bf4\u4e86\uff0c<\/p>\n\n\n\n

\u540c\u884c\uff08\u997f\u4e86\u4e48\u548c\u767e\u5ea6\uff09\u5c31\u4e0a\u7ebf\u4e86\u4e70\u4f1a\u5458\u4e00\u4e2a\u6708\u8ba2\u5355\u6ee1 20 \u5757\u94b1\u514d\u914d\u9001\u8d39\uff0c\u7f8e\u56e2\u6ca1\u6709\u505a\uff0c\u56e0<\/p>\n\n\n\n

\u4e3a\u505a\u8fd9\u4e2a\u670d\u52a1\u7684\u8fb9\u9645\u6210\u672c\u662f\u975e\u5e38\u9ad8\u7684\u3002<\/p>\n\n\n\n

\u7f8e\u56e2\u5f53\u65f6\u7b97\u8d26\u7b97\u4e0d\u8fc7\u6765\u5c31\u6ca1\u505a\uff0c\u540c\u884c\u505a\u4e86\u4e4b\u540e\u4e00\u4e2a\u6708\u5927\u6982\u4e8f\u4e24\u4e09\u5343\u4e07\uff0c\u540c\u884c\u53d1\u73b0\u4e00\u4e2a\u95ee\u9898\u662f<\/p>\n\n\n\n

\u505c\u6389\u8fd9\u4e2a\u4f1a\u5458\u4e4b\u540e\u8fd9\u4e9b\u7528\u6237\u518d\u4e5f\u4e0d\u4e70\u4e86\uff0c\u5f53\u65f6\u6709\u4f1a\u5458\u6d3b\u52a8\u7684\u65f6\u5019\u7f8e\u56e2\u6218\u6295\u90e8\u7684\u4eba\u5168\u90fd\u8f6c\u53bb\u7528<\/p>\n\n\n\n

\u997f\u4e86\u4e48\u70b9\u5916\u5356\uff0c\u8fd9\u5e2e\u4eba\u53d7\u6559\u80b2\u5f88\u9ad8\u85aa\u6c34\u4e5f\u633a\u9ad8\uff0c\u5929\u5929\u70b9\u661f\u5df4\u514b\uff0c\u662f\u5f88\u4f18\u8d28\u7684\u7528\u6237\uff0cLTV \u5f88<\/p>\n\n\n\n

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4P\u3002<\/p>\n\n\n\n

\u4e94\u3001\u521b\u65b0\u6269\u6563<\/h4>\n\n\n\n

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\u80af\u5b9a\u505a\u4e0d\u6210\u3002<\/p>\n\n\n\n

\u4e66\u5355\uff1a<\/p>\n\n\n\n

\u300a\u91d1\u5b57\u5854\u539f\u7406\u300b\uff0c\u53ef\u4ee5\u4e86\u89e3\u4e0b\u5176\u601d\u60f3\uff1b<\/p>\n\n\n\n

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\u9a6c\u514b\u5b89\u5fb7\u68ee\u7684\u535a\u5ba2 https:\/\/pmarchive.com\u3002<\/p>\n\n\n\n

\u516d\u3001Q&A<\/h4>\n\n\n\n

1. \u7f8e\u56e2\u7684\u9ad8\u9891\u6253\u4f4e\u9891\u600e\u4e48\u7406\u89e3\uff1f<\/p>\n\n\n\n

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\u60c5\u592a\u591a\u4e86\u3002<\/p>\n\n\n\n

2. \u793e\u533a\u56e2\u8d2d\u600e\u4e48\u7406\u89e3\uff1f<\/p>\n\n\n\n

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\u8be5\u66f4\u65e9\u8fdb\u573a\u3002<\/p>\n\n\n\n

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1 \u5c0f\u65f6\uff0c\u6240\u4ee5\u793e\u533a\u56e2\u8d2d\u7684\u5c65\u7ea6\u6210\u672c\u66f4\u4f4e\uff0c\u9002\u7528\u4e8e\u5bf9\u4ef7\u683c\u654f\u611f\u800c\u5bf9\u65f6\u95f4\u4e0d\u654f\u611f\u7684\u9700\u6c42\uff0c\u524d\u7f6e<\/p>\n\n\n\n

\u4ed3\u9002\u5408\u5bf9\u4e8e\u65f6\u6548\u8981\u6c42\u9ad8\u800c\u5bf9\u4ef7\u683c\u4e0d\u654f\u611f\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

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360 \u5206\u9500\u4e86\uff0c\u6240\u4ee5 360 \u5c31\u6709\u4e00\u4e2a\u5b98\u65b9\u7f51\u7ad9\u6240\u6709\u4eba\u90fd\u53ef\u4ee5\u514d\u8d39\u4e0b\u8f7d\uff0c\u800c\u514d \u8d39\u8fd9\u4ef6\u4e8b\u672c\u8eab\u5c31<\/p>\n\n\n\n

\u6709\u51b2\u51fb\u529b\uff0c\u5c31\u4e0d\u9700\u8981\u6253\u5e7f\u544a\u4e86\uff0c\u6240\u4ee5 360 \u5728\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u91cc\u662f\u4e2d\u56fd\u4e92\u8054\u7f51\u516c\u53f8\u91cc\u975e\u5e38\u4f1aPR<\/p>\n\n\n\n

\u7684\u4e00\u5bb6\u516c\u53f8\u3002<\/p>\n\n\n\n

\u8001\u738b\u8d1f\u8d23\u7f8e\u56e2 PR \u7684\u65f6\u5019\u82b1\u4e86\u4e0d\u5c11\u65f6\u95f4 \u5b66\u4e60 360 \u7684 PR\uff0c\u4ed6\u4eec\u7684 PR \u6210\u672c\u975e\u5e38\u4f4e\uff1a<\/p>\n\n\n\n

\u7b2c\u4e00 360 \u96c7\u4f63\u4e86\u4e00\u5e2e\u5199\u624b\uff0c\u8fd9\u4e9b\u4eba\u539f\u6765\u5c31\u5728\u4e92\u8054\u7f51\u4e0a\u6df7\u5199\u6587\u5b57\u7684\uff0c\u6240\u4ee5\u57fa\u7840\u77e5\u8bc6\u548c\u5199\u4f5c\u80fd<\/p>\n\n\n\n

\u529b\u662f\u5177\u5907\u7684\uff0c\u4e5f\u6709\u4e00\u4e9b\u884c\u4e1a\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c 360 \u53bb\u8bc6\u522b\u6d88\u8d39\u8005\u5728\u6740\u6bd2\u8fd9\u4ef6\u4e8b\u4e0a\u7684\u5fc3\u667a\u8def\u5f84\uff0c\u4e00\u65e6\u4f60\u89c9\u5f97\u4f60\u7684\u7535\u8111\u4e2d\u6bd2\u4e86\u6216\u8005\u53ef\u80fd<\/p>\n\n\n\n

\u4e2d\u6bd2\u4e86\uff0c\u4f60\u4f1a\u600e\u4e48\u529e\uff0c\u8fd9\u4e2a\u65f6\u5019\u6d88\u8d39\u8005\u5e38\u5e38\u5728\u767e\u5ea6\u53bb\u641c\u4e00\u4e0b\u9519\u8bef \u4ee3\u7801\u6216\u622a\u5c4f\u60c5\u51b5\uff0c\u6bd4\u5982\u201c\u7535<\/p>\n\n\n\n

\u8111\u84dd\u5c4f\u4e86\u600e\u4e48\u529e\u201d\u3002<\/p>\n\n\n\n

360 \u628a\u6240\u6709\u6d88\u8d39\u8005\u7535\u8111\u51fa\u4e86\u95ee\u9898\u7684\u75c7\u72b6\u5199\u4e86\u4e00\u7bc7\u6587\u7ae0\uff0c\u540e\u9762\u9644\u4e0a\u8bf4\u6709\u4e00\u4e2a\u8f6f\u4ef6\u53eb 360\uff0c\u518d<\/p>\n\n\n\n

\u9644\u4e00\u4e2a\u94fe\u63a5\u8bf4\u4f60\u4e0b\u8f7d\u4e86 360 \u5c31\u53ef\u4ee5\u628a\u8fd9\u4e2a\u95ee\u9898\u89e3\u51b3\u6389\u4e86\uff0c\u6d88\u8d39\u8005\u7684\u7535\u8111\u4f1a\u51fa\u73b0\u5404\u79cd\u95ee\u9898\uff0c<\/p>\n\n\n\n

360 \u5c31\u5199\u4e86\u5404\u79cd\u6587\u7ae0\u53d1\u5230\u5404\u79cd\u767e\u5ea6\u641c\u7d22\u7684\u9ad8\u6743\u91cd\u7f51\u7ad9\u4e0a\u53bb\uff0c\u6d88\u8d39\u8005\u53bb\u641c\u7684\u65f6\u5019\u6240\u6709\u7684\u6587\u7ae0<\/p>\n\n\n\n

\u90fd\u662f 360 \u7684\uff0c\u6d88\u8d39\u8005\u5e76\u4e0d\u89c9\u5f97\u81ea\u5df1\u662f\u663e\u610f\u8bc6\u5730\u4e0b\u8f7d\u4e86 360\uff0c\u53ea\u662f\u8ddf\u7740\u6559\u7a0b\u4e0b\u8f7d\u4e86 360\u3002<\/p>\n\n\n\n

\u7b2c 69 \u9875 \u5171 115 \u9875<\/p>\n\n\n\n

\u4ed6\u4eec\u7684\u56e2\u961f\u5927\u6982\u4e8c\u4e09\u5341\u4eba\uff0c\u7ed9\u4ed6\u4eec\u5b9a KPI\uff0c\u4e00\u4e2a\u4eba\u5199\u4e24\u4e09\u7bc7\uff0c\u4ea7\u54c1\u6280\u672f\u56e2\u961f\u5219\u4f1a\u6536\u96c6\u6d88\u8d39\u8005<\/p>\n\n\n\n

\u7535\u8111\u51fa\u73b0\u7684\u5404\u79cd\u95ee\u9898\uff0c\u5c31\u50cf\u6d41\u6c34\u7ebf\u4e00\u6837\uff0c\u5199\u7a3f\u5b50\u7684\u4eba\u770b\u4e00\u4e2a\u75c7\u72b6\u5199\u4e00\u7bc7\u7a3f\u5b50\uff0c\u7a3f\u5b50\u7684\u8f6c\u5316\u7387<\/p>\n\n\n\n

\u9ad8\u7684\u8bdd\u8fd9\u4e2a\u4eba\u7ee9\u6548\u5c31\u9ad8\uff0c\u5373\u4f7f\u8fd9\u5e2e\u4eba\u4e00\u5e74 100 \u4e07\u4eba\u6c11\u5e01\uff0c\u4e8c\u4e09\u5341\u4eba\u4e00\u5e74\u4e5f\u5c31\u4e24\u4e09\u5343\u4e07\u4eba\u6c11<\/p>\n\n\n\n

\u5e01\u7684\u8425\u9500\u6210\u672c\uff0c\u6bd4\u5176\u4ed6\u8425\u9500\u624b\u6bb5\u7684\u6210\u672c\u4f4e\u5f88\u591a\uff0c\u4f46 360 \u7684\u5e02\u5360\u7387\u5374\u8fc5\u901f\u63d0\u9ad8\u3002<\/p>\n\n\n\n

360 \u662f\u6740\u6bd2\u884c\u4e1a\u7684\u540e\u8fdb\u8005\uff0c\u5f53\u65f6\u7684\u6280\u672f\u6bd4\u4e0d\u8fc7\u745e\u661f\uff0c\u4f46 360 \u6df1\u523b\u5730\u7406\u89e3\u4e86\u6d88 \u8d39\u8005\u6ca1\u6709\u51c6<\/p>\n\n\n\n

\u786e\u7684\u624b\u6bb5\u77e5\u9053\u81ea\u5df1\u662f\u4e0d\u662f\u771f\u7684\u4e2d\u4e86\u75c5\u6bd2\uff0c\u56e0\u4e3a\u6d88\u8d39\u8005\u4e0d\u4e13\u4e1a\u4e5f\u8bc4\u4f30\u4e0d\u4e86\uff0c\u4e5f\u6ca1\u6709\u4e2d\u7acb\u7684\u8bc4\u6d4b<\/p>\n\n\n\n

\u673a\u6784\u53ef\u4ee5\u8bc4\u4f30\u800c\u4e14\u6d88\u8d39\u8005\u4e5f\u4e0d\u4fe1\uff0c\u90a3\u600e\u4e48\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97\u8f6f\u4ef6\u597d\u7528\uff0c\u8fd9\u5c31\u53d8\u6210\u4e86\u8ba4\u77e5>\u4e8b\u5b9e\u7684<\/p>\n\n\n\n

\u4e8b\u3002<\/p>\n\n\n\n

\u8fd9\u5bfc\u81f4\u4e86\u4f60\u53ea\u544a\u8bc9\u6d88\u8d39\u8005\u4f60\u7684\u7535\u8111\u6ca1\u4e2d\u6bd2\u6d88\u8d39\u8005\u662f\u4e0d\u6ee1\u610f\u7684\uff0c\u4f46\u51e1\u6d88\u8d39\u8005\u89c9\u5f97\u7535\u8111\u4e0d\u597d\u7528\u54ea<\/p>\n\n\n\n

\u6015\u662f\u53d8\u6162\u4e86\uff0c360 \u4e5f\u4f1a\u6740\u4e2a\u6bd2\uff0c\u5b83\u672a\u5fc5\u662f\u6740\u4e86\u75c5\u6bd2\uff0c\u53ef\u80fd\u53ea\u662f\u5220\u6389\u4e86\u62d6\u6162\u7535\u8111\u901f\u5ea6\u7684\u65e0\u5173<\/p>\n\n\n\n

\u7d27\u8981\u7684\u6587\u4ef6\uff0c\u4f46\u6d88\u8d39\u8005\u7684\u786e\u4f1a\u611f\u77e5\u5230\u7535\u8111\u53d8\u5feb\u4e86\uff08\u6240\u4ee5\u4ea7\u54c1\u7ecf\u7406\u4e00\u5b9a\u8981\u61c2\u7528\u6237\u8ba4\u77e5\u61c2\u8425\u9500\uff09\u3002<\/p>\n\n\n\n

\u6709\u7684\u65f6\u5019\u771f\u7684\u6709\u75c5\u6bd2\uff0c\u6740\u6bd2\u8fd9\u4ef6\u4e8b\u662f\u52a8\u6001\u653b\u9632\uff0c\u5bf9\u4e8e\u6740\u6bd2\u8f6f\u4ef6\u6765\u8bf4\u82b1\u591a\u4e45\u80fd\u8bc6\u522b\u4e00\u4e2a\u65b0\u7684\u75c5<\/p>\n\n\n\n

\u6bd2\u5e76\u627e\u5230\u89e3\u51b3\u65b9\u6848\u662f\u5f88\u91cd\u8981\u7684\uff0c\u4f46\u4f60\u9700\u8981\u8ba9\u6d88\u8d39\u8005\u77e5\u9053\u4f60\u7684\u8f6f\u4ef6\u80fd\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0c\u5c31\u662f\u6241\u9e4a<\/p>\n\n\n\n

\u4e09\u5144\u5f1f\u7684\u6bb5\u5b50\u7684\u9053\u7406\uff0c\u6240\u4ee5\u6740\u6bd2\u8f6f\u4ef6\u9ed8\u9ed8\u5730\u628a\u6bd2\u6740\u4e86\u6d88\u8d39\u8005\u662f\u611f\u77e5\u4e0d\u5230\u7684\u3002<\/p>\n\n\n\n

\u53e6\u5916\u745e\u661f\u662f\u8f6f\u4ef6\u516c\u53f8\uff0c\u5356 Copy \u7684\uff0c\u800c\u975e\u4e92\u8054\u7f51\u516c\u53f8\uff0c\u6240\u4ee5\u745e\u661f\u7684\u80fd\u6740\u66f4\u591a\u75c5\u6bd2\u7684\u65b0\u7248\u672c<\/p>\n\n\n\n

\u8f6f\u4ef6\u9700\u8981\u901a\u8fc7\u9500\u552e\u6e20\u9053\u6765\u5356\u6389\uff0c\u6d88\u8d39\u8005\u8fd8\u5f97\u91cd\u65b0\u4e70\uff0c\u800c 360 \u662f \u5728\u7ebf\u66f4\u65b0\u8f6f\u4ef6\u7684\uff0c\u6240\u4ee5\u745e<\/p>\n\n\n\n

\u661f\u7684\u8f6f\u4ef6\u8fd8\u6ca1\u5356\u51fa\u53bb 360 \u5df2\u7ecf\u628a\u95ee\u9898\u89e3\u51b3\u6389\u4e86\uff0c\u8fd9\u5c31\u8ba9 \u6d88\u8d39\u8005\u5f62\u6210\u4e86\u201c360 \u7684\u8f6f\u4ef6\u5b9e\u65f6<\/p>\n\n\n\n

\u51fa\u73b0\u75c5\u6bd2\u5b9e\u65f6\u6740\u201d\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n

360 \u540e\u9762\u4e5f\u51fa\u4e86\u5f00\u673a\u6253\u8d25\u591a\u5c11\u4eba\u7684\u63d0\u793a\uff0c\u6240\u4ee5 360 \u5bf9\u6d88\u8d39\u8005\u5fc3\u667a\u7684\u8ba4\u77e5\u662f\u5f88\u5230\u4f4d\u7684\uff0c\u4e14\u5bf9<\/p>\n\n\n\n

\u201c\u6bd4\u7279\u7684\u4f20\u8f93\u901f\u5ea6\u5feb\u201d\u8fd9\u4ef6\u4e8b\u7684\u7406\u89e3\u4e5f\u5f88\u6df1\u523b\uff0c\u745e\u661f\u662f\u901a\u8fc7\u81ea\u5df1\u7684\u5ef6\u8fdf\u66f4\u65b0\u6765\u5356\u66f4\u591a\u94b1\uff0c<\/p>\n\n\n\n

360 \u53cd\u8fc7\u6765\u8ba9\u6d88\u8d39\u8005\u89c9\u5f97 360 \u7684\u8f6f\u4ef6\u66f4\u597d\u7528\u3002<\/p>\n\n\n\n

360 \u4f5c\u5bf9\u4e86\u5f88\u591a\u4e8b\uff0c\u4f46\u5b83\u662f\u514d\u8d39\u7684\uff0c\u6240\u4ee5\u745e\u661f\u4e00\u76f4\u8ba4\u4e3a 360 \u4f1a\u5012\u95ed\u3002360 \u4e3a \u4ec0\u4e48\u6ca1\u5012\u95ed<\/p>\n\n\n\n

\u800c\u745e\u661f\u5012\u95ed\u4e86\uff0c\u8fd9\u6d89\u53ca\u5230\u4e92\u8054\u7f51 4P \u7406\u8bba\u91cc\u975e\u5e38\u91cd\u8981\u7684\u8981\u7d20\uff0c\u6240\u6709\u8ba4 \u4e3a\u4e92\u8054\u7f51\u65f6\u4ee34P \u7406<\/p>\n\n\n\n

\u8bba\u4e0d\u7ba1\u7528\u4e86\u7684\u4eba\uff0c\u4ee5\u53ca\u4f20\u7edf\u516c\u53f8\u91cc\u8ba4\u4e3a\u4e92\u8054\u7f51\u516c\u53f8\u778e\u641e\u7684\u4eba\uff0c\u90fd\u6ca1\u6709\u610f\u8bc6\u5230\u6bd4\u7279\u662f\u53ef\u7f16\u7a0b\u7684\u3002<\/p>\n\n\n\n

\u539f\u6765\u7684\u884c\u4e1a\u91cc\uff0c4P \u662f\u5404\u6709\u5206\u5de5\u7684\uff0c\u6bd4\u5982\u5206\u4f17\u4f20 \u5a92\u662f\u505aPromotion \u7684\uff0c\u5168\u5bb6711 \u6c83\u5c14\u739b<\/p>\n\n\n\n

\u662f Places\uff0cProduct \u81ea\u5df1\u641e Price \u81ea\u5df1\u5b9a\uff0c\u8fd9\u51b3\u5b9a\u4e86 Places \u8981\u6536\u6e20\u9053\u8d39\uff0c\u5206\u4f17\u4f20\u5a92\u6536\u5e7f<\/p>\n\n\n\n

\u544a\u8d39\uff0c\u6240\u4ee5\u4e00\u4efd\u5b9d\u6d01\u7684\u6d17\u53d1\u6c34\u5356\u5230\u6d88 \u8d39\u8005\u624b\u91cc\u5356\u6389\u7684\u94b1\uff0cPrice \u8981\u88ab Promotion \u548c Place<\/p>\n\n\n\n

\u5206\u8d70\u4e00\u90e8\u5206\uff0c\u800c\u5728 360 \u8fd9\u4e2a\u4f8b\u5b50\u91cc Promotion \u88ab\u5927\u5e45\u964d\u4f4e\u4e86\uff0cPlace \u6ca1\u6709\uff0cPrice \u53c8\u53d8<\/p>\n\n\n\n

\u6210 0 \u4e86\u3002<\/p>\n\n\n\n

\u5b9d\u6d01\u7684\u6d17\u53d1\u6c34\u5356\u5230\u6d88\u8d39\u8005\u624b\u91cc\u4ecd\u7136\u662f\u4e00\u4e2a\u6d17\u53d1\u6c34\uff0c\u8fd9\u662f\u56e0\u4e3a\u539f\u5b50\u4e0d\u53ef\u7f16\u7a0b\uff0c\u800c360 \u7684\u8f6f\u4ef6<\/p>\n\n\n\n

\u5356\u5230\u6d88\u8d39\u8005\u624b\u91cc\u4e00\u5f00\u59cb\u4ecd\u7136\u662f\u4e00\u4e2a Product\uff0c\u4f46\u7531\u4e8e\u6bd4\u7279\u53ef\u7f16\u7a0b\uff0c\u6240\u4ee5\u8fc7\u4e86\u4e00\u6bb5\u65f6\u95f4\u8fd9 \u4e2a<\/p>\n\n\n\n

Product \u5c31\u53d8\u6210\u4e86 Place \u6e20\u9053\uff0c\u5b83\u5f00\u59cb\u8d5a\u6e20\u9053\u7684\u94b1\uff0c\u6709\u6e38\u620f\u5382\u5546\u5c31\u4f1a\u901a\u8fc7 360 \u8fd9\u4e2a\u6e20\u9053<\/p>\n\n\n\n

\u6765\u63a8\u5e7f\u3002\u5b83\u628a Product \u5e94\u8be5\u8d5a\u7684\u94b1\u53d8\u4e3a 0\uff0c\u5c06\u6765\u8d5a Place \u7684\u94b1\u3002<\/p>\n\n\n\n

\u5728\u539f\u6765\u7684\u884c\u4e1a\u91cc\uff0c4P \u7684\u5206\u5de5\u975e\u5e38\u660e\u786e\uff0c\u4f60\u5728\u54ea\u4e2a\u4f4d\u7f6e\u5c31\u8d5a\u54ea\u4e2a\u4f4d\u7f6e\u7684\u94b1\uff0c\u6bd4\u5982\u5b9d\u6d01\u6ca1\u6709\u95e8<\/p>\n\n\n\n

\u5e97\u5c31\u53ea\u8d5a Product \u7684\u94b1\uff0c\u6bd4\u5982\u6c83\u5c14\u739b\u51e0\u4e4e\u6ca1\u6709\u81ea\u5df1\u7684\u4ea7\u54c1\u57fa\u672c\u4e0a\u53ea\u8d5a Place \u7684\u94b1\u3002<\/p>\n\n\n\n

\u5176\u5b9e\u4e5f\u6709\u53e6\u5916\u7684\u4e00\u4e9b\u4ea7\u54c1\uff0c\u6bd4\u5982\u6dd8\u5b9d\u540c\u65f6\u662f Place \u548c Promotion\uff0c\u5728\u5f53\u5e74 Ebay \u548c\u6dd8\u5b9d\u7ade<\/p>\n\n\n\n

\u4e89\u7684\u65f6\u5019\uff0cEbay \u72af\u4e86\u4e00\u4e2a\u9519\u8bef\uff0cEbay \u6709 Listing \u8d39\uff0c\u5356\u5bb6\u4e0a\u4e00\u4e2a\u5546\u54c1\u6536\u4e00\u7b14\u94b1\uff0c\u8fd9\u4e2a\u5f88<\/p>\n\n\n\n

\u50cf\u4f20\u7edf\u96f6\u552e\u91cc\u7684\u4e0a\u67b6\u8d39\uff0c\u800c\u6dd8\u5b9d\u6ca1\u6536\u8fd9\u7b14\u94b1\uff0c\u4eca\u5929\u6dd8\u5b9d\u5728\u6536\u5e7f\u544a\u8d39\uff0c\u4e5f\u5c31\u662f\u6dd8\u5b9d\u540c\u65f6\u505a\u4e86<\/p>\n\n\n\n

Promotion \u548c Place\uff0c\u5728\u6dd8\u5b9d\u4e0a\u770b\u5230\u4e00\u4e2a\u5546 \u54c1\u5c31\u80fd\u4e0b\u5355\u8fd9\u662f Place\uff0c\u4e14\u6709\u5404\u79cd\u6392\u540d\u7684\u65b9<\/p>\n\n\n\n

\u6cd5\u8fd9\u662f Promotion\uff0c\u6240\u4ee5\u6dd8\u5b9d\u901a\u8fc7 Promotion\u548c Place \u4e8c\u5408\u4e00\u7684\u65b9\u5f0f\u5c06Place \u6536\u8d39\u53d8<\/p>\n\n\n\n

\u4e3a 0 \u800c\u6536 Promotion \u7684\u94b1\u3002<\/p>\n\n\n\n

\u8fc7\u53bb\u5f88\u591a Powerful \u7684\u6a21\u5f0f\u90fd\u662f\u5c064P \u4e2d\u7684\u67d0\u4e00\u4e2a P \u6324\u538b\u4e3a 0 \u800c\u6536\u53d6\u53e6\u4e00\u4e2a P \u7684\u8d39<\/p>\n\n\n\n

\u7528\u3002\u4e00\u4e2a\u66f4\u5e38\u89c4\u7684\u4f8b\u5b50\u662f Costco\uff0c\u4f60\u60f3\u5728 Costco \u4e0a\u4e70\u4e1c\u897f\u9700\u8981\u5148\u7f34\u8d39\u6210\u4e3a\u4f1a\u5458\uff0c\u6210\u4e3a\u4f1a<\/p>\n\n\n\n

\u5458\u540e\u91cc\u9762\u7684\u6bcf\u4e00\u4ef6\u4e1c\u897f\u90fd\u6bd4\u5916\u9762\u4fbf\u5b9c\uff0c\u6240\u4ee5\u4e70\u4e86 Costco \u4f1a\u5458\u4e4b\u540e \u4e70\u8d8a\u591a\u7684\u4e1c\u897f\u7701\u7684\u94b1\u8d8a<\/p>\n\n\n\n

\u591a\uff0c\u90a3 Costco \u4e3a\u4ec0\u4e48\u80fd\u505a\u5230\u6bd4\u522b\u4eba\u66f4\u4fbf\u5b9c\uff1f<\/p>\n\n\n\n

\u5927\u5bb6\u77e5\u9053\u4e16\u754c\u4e0a\u4e24\u5927\u53ef\u4e50\u54c1\u724c\u662f\u767e\u4e8b\u53ef\u4e50\u548c\u53ef\u53e3\u53ef\u4e50\uff0c\u800c\u53ef\u4e50\u7684\u914d\u65b9\u5b8c\u5168\u6ca1\u6709\u79d8\u5bc6\u53ef\u8a00\uff0c\u8fd9<\/p>\n\n\n\n

\u4e24\u5bb6\u82b1\u4e86\u975e\u5e38\u591a\u7684\u5e7f\u544a\u8d39\u6253\u9020\u54c1\u724c\u8ba9\u4f60\u89c9\u5f97\u559d\u53ef\u4e50\u662f\u5728\u559d\u4e00\u79cd feel\uff0c\u4e00\u79cd\u793e\u4f1a\u8ba4\u540c\uff0c\u800c<\/p>\n\n\n\n

Costco \u6709\u81ea\u5df1\u7684\u53ef\u4e50\uff0c\u559d\u8d77\u6765\u548c\u767e\u4e8b\u53ef\u4e50\u53ef\u53e3\u53ef\u4e50\u4e00\u6837\uff0c\u4f46\u4e0d\u7528\u6253\u5e7f\u544a\u8d39\uff0c\u8fd9\u8ba9 Costco<\/p>\n\n\n\n

\u7701\u4e0b\u4e86\u8425\u9500\u8d39\uff0c\u751a\u81f3\u6210\u4e3a\u4e86\u5728\u4e9a\u9a6c\u900a\u6218\u65e0\u4e0d\u80dc\u7684\u65f6\u4ee3\u91cc\u4e3a\u6570\u4e0d\u591a\u7684\u4e0d\u592a\u53d7\u5f71\u54cd\u7684\u516c\u53f8\uff0c\u662f\u56e0<\/p>\n\n\n\n

\u4e3a Costco \u628a Promotion \u53d8\u6210 0 \u4e86\uff0c\u8d5a\u7684\u662f\u4f1a\u5458\u8d39\u3002<\/p>\n\n\n\n

4P \u7406\u8bba\u662f\u5b9a\u4e49\u4ea7\u4e1a\u94fe\u7684\u5229\u76ca\u5206\u914d\u7684\uff0c\u800c\u6709\u4e9b\u4eba\u89c9\u5f97 4P \u7406\u8bba\u4e0d\u591f\u597d\uff0c\u8bf4\u6211\u4e0d \u8981 4P \u4e86\uff0c<\/p>\n\n\n\n

\u6211\u8981\u628a\u4e00\u90e8\u5206\u538b\u7f29\u4e3a 0 \u8fd8\u7ed9\u6d88\u8d39\u8005\uff0c\u6211\u81ea\u5df1\u8d5a\u5269\u4e0b\u7684\u4e00\u90e8\u5206\u3002\u56e0\u6b64\u4eca \u5929\u76844P \u7406\u8bba\u4ecd\u7136\u662f<\/p>\n\n\n\n

Powerful \u7684\uff0c\u4f46\u4eca\u5929\u6700\u5389\u5bb3\u7684\u4e00\u4e9b\u5546\u4e1a\u6a21\u5f0f\u662f\u5c06 4P \u4e2d\u7684\u67d0 \u4e00\u4e2a\u6324\u538b\u4e3a 0 \u8fdb\u800c\u83b7\u5f97\u4e0d\u5e73<\/p>\n\n\n\n

\u7b49\u7684\u4f18\u52bf\uff0c\u7136\u540e\u5728\u53e6\u4e00\u4e2a\u5355\u72ec\u7684\u8981\u7d20\u91cc\u8d5a\u94b1\uff0c\u800c\u4e92 \u8054\u7f51\u7684\u5b58\u5728\u5927\u5e45\u5730\u63d0\u5347\u4e86\u8fd9\u79cd\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n

\u8fd9\u91cc\u4e5f\u6709\u5931\u8d25\u6848\u4f8b\u3002\u4eca\u5e74\u521a\u521a\u5151\u73b0\u7684\u662f\u745e\u5e78\uff0c\u745e\u5e78\u7684\u6a21\u5f0f\u662f\u628a\u5496\u5561\u641e\u5f97\u6bd4\u661f\u5df4\u514b\u4fbf\u5b9c\uff0c\u901a\u8fc7<\/p>\n\n\n\n

\u7ebf\u4e0a\u7ebf\u4e0b\u6d41\u91cf\u4e00\u4f53\u5316\u548c\u76f8\u5e94\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u7136\u540e\u53ef\u4ee5\u5728\u745e\u5e78\u5496\u5561\u91cc\u52a0\u54c1\u7c7b\uff0c\u7136\u540e\u628a\u81ea\u5df1\u53d8\u6210\u4e00<\/p>\n\n\n\n

\u4e2a\u6e20\u9053\uff0c\u901a\u8fc7\u5176\u4ed6\u7684\u54c1\u7c7b\u8d5a\u94b1\u3002<\/p>\n\n\n\n

02 Strategy & Operation<\/h4>\n\n\n\n

\u6700\u5f00\u59cb\u5206\u522b\u8bb2\u4e86\u548c\u8d44\u6e90\u5206\u914d\u3001\u4ea7\u54c1\u76f8\u5173\u7684 Strategy\uff0c\u63a5\u4e0b\u6765\u8bb2\u8fd0\u8425\u548c\u7ecf\u8425\u76f8 \u5173\u7684 Strategy\u3002<\/p>\n\n\n\n

\u76f8\u5173\u7684 Strategy \u975e\u5e38\u590d\u6742\uff0c\u65f6\u95f4\u4e0d\u591f\u4e0d\u80fd\u5168\u8bb2\uff0c\u53ea\u8bb2\u5206\u5c42\u7ecf\u8425\u548c\u5206\u7c7b\u7ecf\u8425\u3002<\/p>\n\n\n\n

1. <\/strong>\u5206\u5c42\u7ecf\u8425<\/strong><\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u8981\u5206\u5c42\u7ecf\u8425\uff0c\u8fd9\u4e2a\u548c STP \u76f8\u5173\u3002\u6ca1\u6709\u4efb\u4f55\u5355\u4e00\u4ea7\u54c1\u53ef\u4ee5\u6ee1\u8db3\u5176\u6240\u5728 \u9886\u57df\u7684\u6240\u6709\u9700<\/p>\n\n\n\n

\u6c42\uff0c\u90a3\u53d6\u51b3\u4e8e\u4f60\u600e\u4e48\u5b9a\u4e49\u8fd9\u4e2a\u9886\u57df\u4e86\uff0c\u4ee5\u53e3\u9999\u7cd6\u4e3a\u4f8b\uff0c\u5982\u679c\u4f60\u8ba4\u4e3a\u53e3\u9999\u7cd6\u662f\u4e3a\u4e86\u89e3\u51b3\u53e3\u81ed\u95ee<\/p>\n\n\n\n

\u9898\u7684\u8bdd\uff0c\u90a3\u4e48\u5927\u90e8\u5206\u4eba\u53e3\u81ed\u7684\u539f\u56e0\u662f\u86c0\u7259\uff0c\u6240\u4ee5\u7259\u533b\u548c\u53e3\u9999\u7cd6\u5728\u540c\u4e00\u4e2a\u9886\u57df\uff0c\u6240\u4ee5\u8fd9\u53d6\u51b3\u4e8e<\/p>\n\n\n\n

\u770b\u9700\u6c42\u8fd8\u662f\u770b\u89e3\u51b3\u65b9\u6848\u3002\u518d\u6bd4\u5982\u706b\u8f66\u770b\u8d77\u6765\u597d\u50cf\u6ca1\u6709\u540c\u884c\uff0c\u4f46\u706b\u8f66\u89e3\u51b3\u7684\u662f\u79fb\u52a8\u7684\u95ee\u9898\uff0c\u6240<\/p>\n\n\n\n

\u4ee5\u98de\u673a\u662f\u706b\u8f66\u7684\u540c\u884c\u3002<\/p>\n\n\n\n

\u6ca1\u6709\u4e00\u4e2a\u4ea7\u54c1\u53ef\u4ee5\u6ee1\u8db3\u5176\u6240\u5728\u9886\u57df\u7684\u6240\u6709\u9700\u6c42\uff0c\u4e5f\u6ca1\u6709\u4e00\u4e2a\u7ecf\u8425\u5206\u5c42\u53ef\u4ee5\u89e3\u51b3\u6240\u6709\u9700\u6c42\uff0c\u4e0d<\/p>\n\n\n\n

\u540c\u7684\u7ecf\u8425\u5206\u5c42\u7684\u5dee\u522b\u662f\u5f88\u5927\u7684\uff0c\u5982\u679c\u4f60\u4e0d\u505a\u7ecf\u8425\u5206\u5c42\u800c\u540c\u884c\u505a\u4e86\uff0c\u8fd9\u4f1a\u5bfc\u81f4\u4f60\u5728\u5bf9\u624b\u7684\u5206\u5c42<\/p>\n\n\n\n

\u91cc\u6ca1\u6709\u7ade\u4e89\u529b\uff0c\u800c\u5206\u5c42\u4e5f\u662f\u975e\u5e38\u96be\u7684\u3002<\/p>\n\n\n\n

\u5206\u5c42\u7ecf\u8425\u7684\u6311\u6218\u5728\u8ba4\u77e5\u548c\u7ec4\u7ec7\u5c42\u9762\u90fd\u5f88\u5927\u3002\u7f8e\u56e2\u548c\u5927\u4f17\u70b9\u8bc4\u5728\u5408\u5e76\u4e4b\u524d\uff0c\u90fd\u8981\u548c\u5458\u5de5\u3001\u6295\u8d44<\/p>\n\n\n\n

\u4eba\u5404\u8bb2\u5404\u7684\u725b\u903c\u4e4b\u5904\uff0c\u5f53\u65f6\u6709\u4e00\u4e2a\u8bf4\u6cd5\u662f\u7f8e\u56e2\u505a\u56e2\u8d2d\u8d77\u5bb6\u7684\uff0c\u6240\u4ee5\u6d88\u8d39\u8005\u4ef7\u683c\u654f\u611f\u5ea6\u9ad8\uff0c\u613f<\/p>\n\n\n\n

\u610f\u505a\u56e2\u8d2d\u7684\u5546\u5bb6\u8d28\u91cf\u4e5f\u4e0d\u9ad8\uff0c\u70b9\u8bc4\u8d77\u5bb6\u7684\u65f6\u5019\u505a\u7684\u662f\u8bc4\u4ef7\uff0c\u6240\u4ee5\u613f\u610f\u8bc4\u4ef7\u7684\u6d88\u8d39\u8005\u4e00\u822c\u662f\u6bd4<\/p>\n\n\n\n

\u8f83\u6709\u54c1\u4f4d\u4e14\u6d88\u8d39\u80fd\u529b\u5f3a\u7684\u7528\u6237\uff0c\u8fd9\u4e2a\u903b\u8f91\u662f\u5bf9\u7684\uff0c\u57fa\u4e8e\u8fd9\u4e2a\u903b\u8f91\u63a8\u5bfc\u51fa\u7f8e\u56e2\u7684\u7528\u6237\u548c\u5546\u5bb6\u672a<\/p>\n\n\n\n

\u6765\u7684\u8d5a\u94b1\u80fd\u529b\u6bd4\u70b9\u8bc4\u5dee\uff0c\u6240\u4ee5 \u70b9\u8bc4\u7684\u76c8\u5229\u80fd\u529b\u6bd4\u7f8e\u56e2\u5f3a\u3002<\/p>\n\n\n\n

\u539f\u6765\u7f8e\u56e2\u548c\u70b9\u8bc4\u662f\u5404\u8d70\u5404\u7684\u9053\uff0c\u76f4\u5230\u4e24\u4e2a\u516c\u53f8\u5408\u5e76\u4e86\uff0c\u7ec8\u4e8e\u6709\u673a\u4f1a\u770b\u5230\u6240\u6709\u7684\u6570\u5b57\u4e86\uff0c\u628a\u76c8<\/p>\n\n\n\n

\u4e8f\u5e73\u8861\u8fd9\u4ef6\u4e8b\u6838\u7b97\u5230\u4e86\u6bcf\u4e2a\u5546\u5bb6\u7684\u5c42\u9762\u4e0a\u53bb\u4e86\uff08\u80fd\u8fd9\u4e48\u5e72\u7684\u516c\u53f8\u662f\u5f88\u5c11\u7684\uff0c\u7b97\u8d26\u7b97\u5730\u8d8a\u7ec6\u7684<\/p>\n\n\n\n

\u516c\u53f8\u7ecf\u8425\u6c34\u5e73\u8d8a\u9ad8\uff0c\u800c\u8fd9\u53c8\u5bf9 IT \u7cfb\u7edf\u63d0\u51fa\u4e86\u8981\u6c42\uff09\uff0c\u7ed9\u7528\u6237\u548c\u5546\u5bb6\u6253\u6807\u7b7e\u4e4b\u540e\u5c31\u5206\u51fa\u4e86\u4e0a<\/p>\n\n\n\n

\u4e2d\u4e0b 3 \u4e2a\u5c42\uff0c\u5206\u5c42\u4e4b\u540e \u53d1\u73b0\u6700\u9ad8\u7aef\u7684\u5546\u5bb6\u548c\u6700\u4f4e\u7aef\u7684\u8fd9\u4e9b\u5546\u5bb6\u90fd\u662f\u8d5a\u4e0d\u4e86\u94b1\u7684\u3002<\/p>\n\n\n\n

\u4f4e\u7aef\u8d5a\u4e0d\u4e86\u94b1\u7684\u539f\u56e0\u662f\uff0c\u5f53\u5e74\u6bcf\u4e0a\u7ebf\u4e00\u4e2a\u5546\u5bb6\u8981\u4ed8\u51fa\u5927\u6982 140 \u5143\u7684\u6210\u672c\uff0c\u73b0\u5728\u4fbf\u5b9c\u591a\u4e86\uff0c<\/p>\n\n\n\n

\u5982\u679c\u4e00\u4e2a\u5546\u5bb6\u5728\u7ebf\u671f\u95f4\u5e73\u53f0\u6ca1\u6709 140 \u5143\u7684\u6bdb\u5229\uff0c\u5c31\u4e8f\u4e86\uff0c\u4f4e\u7aef\u5546\u5bb6 \u5229\u6da6\u7387\u4f4e\uff0c\u5bf9\u6d88\u8d39\u8005<\/p>\n\n\n\n

\u7684\u5438\u5f15\u529b\u5c0f\uff0c\u6240\u4ee5\u5e73\u53f0\u5728\u8fd9\u90e8\u5206\u5546\u5bb6\u4e0a\u5e38\u5e38\u8d5a\u4e0d\u4e86\u94b1\u3002<\/p>\n\n\n\n

\u6700\u9ad8\u7aef\u7684\u5546\u5bb6\u4e5f\u8d5a\u4e0d\u4e86\u94b1\uff0c\u8fd9\u4e9b\u5546\u5bb6\u5bf9\u6d88\u8d39\u8005\u5438\u5f15\u529b\u5f88\u5f3a\uff0c\u4e5f\u4e0d\u613f\u610f\u6253\u6298\uff0c\u53ea\u505a\u54c1\u724c\u8425\u9500\uff0c<\/p>\n\n\n\n

\u9ad8\u7aef\u5546\u5bb6\u901a\u5e38\u9009\u6700\u597d\u7684\u4f4e\u7aef\u505a\u6700\u597d\u7684\u88c5\u4fee\uff0c\u6240\u4ee5\u65e2\u6ca1\u6709\u6253\u6298\u7684\u9884\u7b97\uff0c\u4e5f\u4e0d\u613f\u610f\u6253\u6298\u5bfc\u81f4\u81ea\u5df1<\/p>\n\n\n\n

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03 Q&A <\/strong>\u73af\u8282<\/strong><\/p>\n\n\n\n

1. \u4e2d\u56fd\u8170\u90e8\u4f01\u4e1a\u5c11\uff0c\u5934\u5c3e\u4f01\u4e1a\u591a\u7684\u60c5\u51b5\u662f\u4e0d\u662f\u4e0d\u5065\u5eb7\uff1f<\/p>\n\n\n\n

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\u4e0d\u9519\u4f4d\uff0c\u5c31\u662f\u5065\u5eb7\u7684\u3002<\/p>\n\n\n\n

2. \u4ea4\u53c9\u5b66\u79d1\u7684 Synergy \u95ee\u9898<\/p>\n\n\n\n

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\u9700\u8981\u6700\u524d\u6cbf\u7684\u6210\u679c\uff0c\u53ea\u5b66\u4e60\u6700\u7ecf\u5178\u7684\u7406\u8bba\u5c31\u53ef\u4ee5\u4e86\uff0c\u800c\u4e54\u5e03\u65af\u5728\u521b\u65b0\u6700\u524d\u6cbf\uff0c\u6240\u4ee5\u8981\u5b66\u4e60\u6700<\/p>\n\n\n\n

\u524d\u6cbf\u7684\u6210\u679c\u3002<\/p>\n\n\n\n

\u8d1d\u7d22\u65af\u662f\u79d1\u6280\u4e1a\u7684\u5df4\u83f2\u7279\uff0c\u4ed6\u628a\u5df4\u83f2\u7279\u7684\u8d44\u672c\u7406\u8bba\u7528\u5728\u4e86\u79d1\u6280\u4e1a\uff0cBezos\u662f\u7ba1\u7406\u9886\u57df\u7684\u96c6<\/p>\n\n\n\n

\u5927\u6210\u8005\uff0c\u5404\u4e2a\u65b9\u5411\u7684\u7ba1\u7406\u7406\u8bba\u4ed6\u90fd\u5f88\u597d\u5730\u5e94\u7528\u5728\u4e86\u4e9a\u9a6c\u900a\u7684\u7ba1\u7406\u91cc\u3002<\/p>\n\n\n\n

3. \u7f8e\u56e2\u4e3a\u4ec0\u4e48\u4e0d\u505a\u5c0f\u7a0b\u5e8f<\/p>\n\n\n\n

\u7f8e\u56e2\u6709\u5fae\u4fe1\u91cc\u7684\u5c0f\u7a0b\u5e8f\uff0c\u4e5f\u6709\u516c\u53f8\u5185\u90e8\u7528\u7684\u5c0f\u7a0b\u5e8f\uff0c\u4f46\u50cf\u5fae\u4fe1\u4e00\u6837\u628a\u5c0f\u7a0b\u5e8f\u505a\u6210\u4e00\u4e2a\u751f\u6001\uff0c<\/p>\n\n\n\n

\u522b\u4eba\u5728\u751f\u6001\u91cc\u5f00\u53d1\u5c0f\u7a0b\u5e8f\uff0c\u8fd9\u79cd\u6ca1\u6709\u505a\u7684\u539f\u56e0\u662f\u5728\u4e92\u8054\u7f51\u884c\u4e1a\u91cc\u548c\u5728\u5e73\u53f0\u516c\u53f8\u91cc\u6c5f\u6e56\u5730\u4f4d\u6682<\/p>\n\n\n\n

\u65f6\u6ca1\u8fbe\u5230\uff0c\u7528\u6237\u91cf\u4e0d\u591f\u3002<\/p>\n\n\n\n

\u7b2c \u516d \u8bfe<\/h2>\n\n\n\n

01 \u9700\u6c42\u7684\u7279\u8d28<\/h4>\n\n\n\n

\u9700\u6c42\u5f88\u91cd\u8981\u5f88\u96be\u4e5f\u5f88\u5fae\u5999\uff0c\u4ea7\u54c1\u7ecf\u7406\u8fd9\u4e2a\u804c\u4e1a\u662f\u4ece\u4f01\u4e1a\u754c\u4ea7\u751f\u7684\uff0c\u867d\u7136\u4ea7\u54c1\u7ecf\u7406\u6bcf\u5929\u90fd\u5728\u8003<\/p>\n\n\n\n

\u8651\u9700\u6c42\uff0c\u4f46\u4e92\u8054\u7f51\u5708\u5b50\u91cc\u5bf9\u9700\u6c42\u8fd9\u4e2a\u8bcd\u5e76\u6ca1\u6709\u7edf\u4e00\u7684\u5b9a\u4e49\u3002<\/p>\n\n\n\n

\u5728\u7ecf\u6d4e\u5b66\u4e0a\u5bf9\u9700\u6c42\u6709\u6e05\u6670\u6709\u6548\u7684\u5b9a\u4e49\uff1a\u201c\u4e00\u5b9a\u7684\u5468\u671f\u5185\uff0c\u4e00\u5b9a\u7684\u4ef7\u683c\u6c34\u5e73\u4e0b\uff0c\u6d88\u8d39\u8005\u613f\u610f\u5e76<\/p>\n\n\n\n

\u4e14\u80fd\u8d2d\u4e70\u7684\u5546\u54c1\u6570\u91cf\u3002\u201d\u4f46\u4ea7\u54c1\u7ecf\u7406\u5728\u8ba8\u8bba\u9700\u6c42\u7684\u65f6\u5019\u4f7f\u7528\u7684\u5e76\u4e0d\u662f\u8fd9\u4e2a\u5b9a\u4e49\uff0c\u53ea\u662f\u501f\u7528\u4e86<\/p>\n\n\n\n

\u8fd9\u4e2a\u8bcd\uff0c\u8fd9\u5bfc\u81f4\u8fd9\u4e2a\u8bcd\u7684\u4f7f\u7528\u6709\u5f88\u591a\u8bef\u5bfc\u6027\uff0c\u8001\u738b\u6682\u65f6\u4e5f\u65e0\u6cd5\u7ed9\u51fa\u4e00\u4e2a\u5408\u9002\u7684\u5b9a\u4e49\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u65e0\u6cd5\u7528\u4e00\u53e5\u8bdd\u6765\u89e3\u91ca\u8fd9\u4e2a\u8bcd\u548c\u7ecf\u6d4e\u5b66\u5b9a\u4e49\u7684\u5dee\u522b\uff0c\u5c31\u53ea\u80fd\u4ece\u591a\u4e2a\u7ef4\u5ea6\u53bb\u8bb2\u3002<\/p>\n\n\n\n

\u4e3a\u4ec0\u4e48\u4ea7\u54c1\u7ecf\u7406\u8ba8\u8bba\u7684\u9700\u6c42\u548c\u7ecf\u6d4e\u5b66\u4e0a\u7684\u9700\u6c42\u5dee\u522b\u5f88\u5927\uff0c\u4e0a\u8282\u8bfe\u8bf4\u7684\u6211\u4eec\u8981\u53bb\u4e00\u4e2a\u5730\u65b9\u53ef\u4ee5<\/p>\n\n\n\n

\u505a\u98de\u673a\u4e5f\u53ef\u4ee5\u505a\u706b\u8f66\uff0c\u5728\u7ecf\u6d4e\u5b66\u4e2d\u8ba8\u8bba\u7684\u9700\u6c42\u91cc\uff0c\u8fd9\u4e24\u4e2a\u4ea7\u54c1\u7684\u5f62\u6001\u5df2\u7ecf\u786e\u5b9a\u4e86\uff0c\u800c\u4ea7\u54c1\u7ecf<\/p>\n\n\n\n

\u7406\u8ba8\u8bba\u9700\u6c42\u65f6\u9700\u8981\u5728\u591a\u79cd\u89e3\u51b3\u65b9\u6848\u4e2d\u6d1e\u5bdf\u6d88\u8d39\u8005\u771f\u6b63\u60f3\u89e3\u51b3\u7684\u95ee\u9898\u662f\u4ec0\u4e48\uff0c\u624d\u80fd\u7ed9\u51fa\u53ef\u80fd\u66f4<\/p>\n\n\n\n

\u4f18\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\uff0c\u822a\u7a7a\u516c\u53f8\u7684\u673a\u7968\u7531\u4e8e\u75ab\u60c5\u53d8\u5f97\u4fbf\u5b9c\u4e86\u5f88\u591a\uff0c\u5317\u4eac\u5230\u4e0a\u6d77\u7684\u673a\u7968\u4ef7\u683c\u66f4\u4fbf<\/p>\n\n\n\n

\u5b9c\u901f\u5ea6\u4e5f\u66f4\u5feb\u3002\u5982\u679c\u6211\u4eec\u4e0d\u53bb\u66f4\u5f3a\u8c03\u6d88\u8d39\u8005\u505a\u8fd9\u4e2a\u52a8\u4f5c\u80cc\u540e\u7684\u8bc9\u6c42\uff0c\u5c31\u7ed9\u4e0d\u4e86\u5408\u9002\u7684\u89e3\u51b3\u65b9<\/p>\n\n\n\n

\u6848\uff0c\u6240\u4ee5\u6d88\u8d39\u8005\u8981\u4e70\u7684\u90a3\u4e2a\u5546\u54c1\u662f\u6d88\u8d39\u8005\u9700\u6c42\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u6240\u4ee5\u6309\u7167\u4ea7\u54c1\u7ecf\u7406\u7684\u5b9a\u4e49\uff0c\u90a3\u4e48<\/p>\n\n\n\n

\u7ecf\u6d4e\u5b66\u5bf9\u9700\u6c42\u7684\u5b9a\u4e49\u5c31\u662f\u9519\u7684\uff0c\u800c\u5982\u679c\u6309\u7167\u7ecf\u6d4e\u5b66\u7684\u5b9a\u4e49\u53bb\u8ba8\u8bba\u4ea7\u54c1\u7ecf\u7406\u7684\u9700\u6c42\uff0c\u8fd9\u4e2a\u4e8b\u5c31<\/p>\n\n\n\n

\u4f1a\u53d8\u5f97\u5f88\u9ebb\u70e6\u3002<\/p>\n\n\n\n

\u5982\u679c\u4f60\u8981\u505a\u4ea7\u54c1\uff0c\u4f60\u4e00\u5b9a\u5e0c\u671b\u505a\u4e00\u4e2a\u5f88\u591a\u4eba\u90fd\u5728\u7528\u7684\u4ea7\u54c1\uff0c\u800c\u4e8b\u5b9e\u4e0a\u4e00\u4e2a\u5f88\u591a\u4eba\u90fd\u5728\u7528\u7684\u4ea7<\/p>\n\n\n\n

\u54c1\u5c31\u4e00\u5b9a\u6ee1\u8db3\u4e86\u5f88\u591a\u4eba\u7684\u9700\u6c42\uff0c\u7b80\u8a00\u4e4b\u5c31\u662f\u4e00\u4e2a\u5927\u9700\u6c42\uff0c\u9700\u6c42\u6709\u5927\u6709\u5c0f\u3002\u6240\u4ee5\u6211\u4eec\u5bf9\u9700\u6c42\u7684<\/p>\n\n\n\n

\u7406\u89e3\u548c\u5224\u65ad\u5c31\u975e\u5e38\u91cd\u8981\uff0c\u6211\u4eec\u8981\u7406\u89e3\u5404\u4e2a\u7ef4\u5ea6\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

\u9700\u6c42\u7684\u7279\u8d28 1<\/strong><\/p>\n\n\n\n

\u5728\u4eba\u7c7b\u7684\u9700\u6c42\u4e2d\uff0c\u80fd\u6ee1\u8db3\u7684\u9700\u6c42\u8fdc\u8fdc\u5c11\u4e8e\u4e0d\u80fd\u6ee1\u8db3\u7684\u9700\u6c42\u3002\u957f\u751f\u4e0d\u8001\u662f\u4e00\u4e2a\u975e\u5e38\u6b63\u5f53\u7684\u9700\u6c42<\/p>\n\n\n\n

\uff08\u4f46\u4e0d\u53ef\u80fd\u88ab\u6ee1\u8db3\uff09\uff0c\u8001\u738b\u7b2c\u4e00\u6b21\u8ba4\u8bc6\u5230\u8fd9\u4e2a\u4e8b\u60c5\u7684\u65f6\u5019\u6291\u90c1\u4e86\u534a\u5e74\u3002<\/p>\n\n\n\n

\u6211\u4eec\u5f88\u65e9\u4e5f\u5c31\u80fd\u610f\u8bc6\u5230\u4eba\u662f\u4e0d\u80fd\u98de\u7684\uff0c\u83b1\u7279\u5144\u5f1f\u5f88\u6210\u529f\uff0c\u4f46\u4e5f\u6709\u5f88\u591a\u5c1d\u8bd5\u53bb\u98de\u7684\u4eba\u6b7b\u6389\u4e86\uff0c<\/p>\n\n\n\n

\u6240\u4ee5\u5927\u90e8\u5206\u7684\u9700\u6c42\u662f\u4e0d\u80fd\u88ab\u6ee1\u8db3\u7684\u3002<\/p>\n\n\n\n

\u5982\u679c\u5927\u5bb6\u6709\u4e00\u5929\u771f\u7684\u505a\u4e86\u4ea7\u54c1\u7ecf\u7406\u7684\u8bdd\uff0c\u5927\u5bb6\u90fd\u5728\u8bf4\u6ee1\u8db3\u7528\u6237\u9700\u6c42\uff0c\u5982\u679c\u4f60\u4e0d\u80fd\u6ee1\u8db3\u7528\u6237\u7684<\/p>\n\n\n\n

\u9700\u6c42\u8fd9\u53ef\u80fd\u4f1a\u4f7f\u4f60\u4ea7\u751f\u5185\u759a\u611f\uff0c\u4f46\u5982\u679c\u4f60\u8ba4\u8bc6\u5230\u4e86\u5927\u90e8\u5206\u9700\u6c42\u4e0d\u53ef\u80fd\u88ab\u6ee1\u8db3\uff0c\u4f60\u5c31\u53ef\u4ee5\u5766\u7136<\/p>\n\n\n\n

\u9762\u5bf9\u8fd9\u4e00\u70b9\u4e86\uff0c\u8fd9\u662f\u4e00\u4e2a\u975e\u5e38 Powerful\u7684\u8ba4\u77e5\u3002<\/p>\n\n\n\n

\u9700\u6c42\u7684\u7279\u8d28 2<\/strong><\/p>\n\n\n\n

\u5728\u81ea\u7136\u79d1\u5b66\u6846\u67b6\u5185\u80fd\u89e3\u51b3\u7684\u9700\u6c42\u91cc\uff0cROI \u6b63\u7684\u9700\u6c42\u8fdc\u8fdc\u5c11\u4e8e ROI \u8d1f\u7684\u9700\u6c42\u3002\u5927\u5bb6\u90fd\u6709\u5404\u79cd<\/p>\n\n\n\n

\u9700\u6c42\uff0c\u7ecf\u6d4e\u5b66\u610f\u4e49\u4e0a\u6765\u8bf4\u6709\u5f88\u591a\u6ee1\u8db3\uff08\u6709\u5546\u4e1a\u4ef7\u503c\u7684\uff09\u9700\u6c42\u7684\u4ea7\u51fa\u548c\u6210\u672c\u662f\u4e0d\u5bf9\u7b49\u7684\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u201c\u4e00\u9a91\u7ea2\u5c18\u5983\u5b50\u7b11\uff0c\u65e0\u4eba\u77e5\u662f\u8354\u679d\u6765\u201d\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684 ROI \u4e3a\u8d1f\u7684\u9700\u6c42\uff0c\u4e2d\u56fd\u53e4\u4ee3\u5f88<\/p>\n\n\n\n

\u591a\u660f\u541b\u5c31\u662f\u6ee1\u8db3\u4e86\u81ea\u5df1\u592a\u591a ROI \u4e3a\u8d1f\u7684\u9700\u6c42\u3002\u5982\u679c\u4f60\u662f\u505a toB \u7684\u4ea7\u54c1\uff0c\u8fd9\u79cd\u9700\u6c42\u5c31\u66f4\u591a\u4e86\uff0c<\/p>\n\n\n\n

\u5ba2\u6237\u4f1a\u63d0\u5f88\u591a\u83ab\u540d\u5176\u5999\u7684\u9700\u6c42\uff0c\u4ed6\u81ea\u5df1\u90fd\u4e0d\u77e5\u9053\u8fd9\u4e2a\u529f\u80fd\u6709\u6ca1\u6709\u7528\u3002<\/p>\n\n\n\n

\u9700\u6c42\u7684\u7279\u8d28 3<\/strong><\/p>\n\n\n\n

\u5927\u5bb6\u90fd\u77e5\u9053\u7ecf\u6d4e\u4f53\u7684\u6b63\u5916\u90e8\u6027\u548c\u8d1f\u5916\u90e8\u6027\uff0c\u6b63\u5916\u90e8\u6027\u5c31\u662f\u8bf4\u5bf9\u793e\u4f1a\u4ea7\u751f\u7684\u4ef7\u503c\u5927\u4e8e\u6d88\u8017\u7684\u8d44<\/p>\n\n\n\n

\u6e90\uff0c\u8d1f\u5916\u90e8\u6027\u5c31\u662f\u53cd\u8fc7\u6765\uff0c\u6240\u4ee5\u660f\u541b\u5c31\u662f\u8d1f\u5916\u90e8\u6027\u7684\u5b58\u5728\u3002<\/p>\n\n\n\n

\u5373\u4fbf\u662f ROI \u4e3a\u6b63\u7684\u9700\u6c42\uff0c\u8fd9\u4e2a\u9700\u6c42\u662f\u4e0d\u662f\u652f\u6301\u4e00\u4e2a\u6574\u4e2a\u7684\u5546\u4e1a\u4f53\u53ef\u89c4\u6a21\u5316\u8fd0\u4f5c\uff0c\u53ef\u652f\u6301\u4e00<\/p>\n\n\n\n

\u4e2a\u5546\u4e1a\u4f53\u89c4\u6a21\u5316\u8fd0\u4f5c\u7684\u9700\u6c42\u8fdc\u8fdc\u5c11\u4e8e\u4e0d\u53ef\u652f\u6301\u4e00\u4e2a\u5546\u4e1a\u4f53\u89c4\u6a21\u5316\u8fd0\u4f5c\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

\u6ee1\u8db3\u9700\u6c42\u7684 ROI \u4e0d\u662f\u6b63\u7684\u5c31\u53ef\u4ee5\uff0c\u8fd8\u8981\u8fbe\u5230\u4e00\u5b9a\u7a0b\u5ea6\uff0c\u56e0\u4e3a\u4f60\u8981\u878d\u8d44\uff0c\u6295\u8d44\u4eba\u5bf9\u56de\u62a5\u7387\u548c<\/p>\n\n\n\n

\u4f53\u91cf\u90fd\u662f\u6709\u8981\u6c42\u7684\u3002\u8fd9\u79cd\u53ef\u89c4\u6a21\u5316\u7684\u9700\u6c42\u4e0d\u89c1\u5f97\u4e00\u5b9a\u8981\u6491\u8d77\u4e00\u5bb6\u516c\u53f8\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u5bb6\u516c\u53f8\u91cc<\/p>\n\n\n\n

\u7684\u4e00\u4e2a\u90e8\u95e8\u3002<\/p>\n\n\n\n

\u9700\u6c42\u7684\u7279\u8d28 4<\/strong><\/p>\n\n\n\n

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\u56e2\u961f\u8d44\u6e90\u4e0d\u8db3\u505a\u5f97\u4e0d\u592a\u597d\u3002\u65e9\u671f\u5e94\u7528\u7684\u4eba\u662f\u975e\u5e38\u5c0f\u4f17\u7684\uff0c\u65e9\u671f\u4ea7\u54c1\u7684\u7279\u70b9\u662f\u7b80\u5355\u7c97\u66b4\u6709\u6548\uff0c<\/p>\n\n\n\n

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\u8fd9\u4e2a\u9636\u6bb5\u5c31\u51fa\u73b0\u53d8\u5316\u4e86\uff0c\u4ea7\u54c1\u7684\u6613\u7528\u6027\u5f00\u59cb\u91cd\u8981\u4e86\uff0c\u4ea7\u54c1\u4e00\u5f00\u59cb\u6613\u7528\u6027\u5f88\u5dee\uff0c\u4e54\u5e03\u65af\u5728 PC<\/p>\n\n\n\n

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\u5230 earlyadopter \u9636\u6bb5\u7684\u6613\u7528\u6027\u53d8\u5316\u3002<\/p>\n\n\n\n

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\u5229\u3002<\/p>\n\n\n\n

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\u9996\u5148\u7531\u4e8e\u96f6\u4ef6\u66f4\u5c11\u7535\u52a8\u8f66\u7406\u8bba\u4e0a\u7684\u751f\u4ea7\u6210\u672c\u662f\u53ea\u6709\u71c3\u6cb9\u8f66\u7684\u4e00\u534a\uff0c\u5176\u6b21\u7535\u7684\u6210\u672c\u6bd4\u6cb9\u7684\u6210\u672c<\/p>\n\n\n\n

\u4f4e\uff0c\u52a0\u5728\u4e00\u8d77\u7535\u52a8\u8f66\u7684\u7406\u8bba\u6210\u672c\u662f\u5f88\u4f4e\u7684\uff0c\u662f\u7b26\u5408\u4f4e\u7aef\u98a0\u8986\u7684\u884c\u4e1a\u7279\u5f81\uff0c\u6240\u4ee5\u7535\u52a8\u8f66\u672a\u6765\u5982<\/p>\n\n\n\n

\u679c\u53d6\u5f97\u7a81\u7834\u7684\u8bdd\u5e94\u8be5\u4ece\u4f4e\u7aef\u5165\u624b\uff0c\u53ef\u80fd\u4ece\u5e7c\u513f\u56ed\u7684\u6821\u8f66\u6216\u8001\u5e74\u4ee3\u6b65\u8f66\u505a\u8d77\uff0c\u4eca\u5929\u6765\u770b\u514b\u91cc\u65af<\/p>\n\n\n\n

\u6ed5\u68ee\u9884\u6d4b\u9519\u4e86(\u4e5f\u5df2\u7ecf\u53bb\u4e16\u4e86)\u3002<\/p>\n\n\n\n

ElonMask\u662f\u4ece\u9ad8\u7aef\u505a\u8d77\u7684\uff0c\u6700\u5f00\u59cb\u505a\u8dd1\u8f66\uff0c\u7136\u540e\u662f ModelS\uff0c\u7136\u540e\u662f ModelX\uff0c\u7136\u540e\u662f<\/p>\n\n\n\n

Model3\uff0c\u4e0b\u4e00\u6b65\u8981 ModelOne\u3002\u6211\u4eec\u4e0d\u80fd\u56e0\u6b64\u8bf4\u514b\u91cc\u65af\u6ed5\u68ee\u8fd9\u4e2a\u4eba\u4e0d\u9760\u8c31\uff0c\u4ed6\u7684\u8fd9\u5957\u7406\u8bba<\/p>\n\n\n\n

\u5728\u521b\u65b0\u7684\u7406\u8bba\u4e0a\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u7406\u8bba\u5206\u652f\u3002\u8fd9\u6d89\u53ca\u5230\u4e86\u5206\u5c42\uff0c\u524d\u9762\u8bb2\u7684\u6709\u4e00\u5b9a\u8bef\u5bfc\u6027\u7684\u5730\u65b9\u662f<\/p>\n\n\n\n

\u6211\u4eec\u4e0d\u5e94\u8be5\u5355\u662f\u8ba8\u8bba\u4f9b\u4e0d\u5e94\u6c42\u548c\u4f9b\u8fc7\u4e8e\u6c42\u8fd9\u4e24\u79cd\u72b6\u6001\u672c\u8eab\uff0c\u800c\u5e94\u8be5\u662f\u8ba8\u8bba\u4f9b\u9700\u8fd9\u4ef6\u4e8b\u7684\u89c4<\/p>\n\n\n\n

\u5f8b\u3002\u4e3a\u4ec0\u4e48\u7279\u65af\u62c9\u4ece\u9ad8\u7aef\u5207\u5165\uff0c\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u9ad8\u4f4e\u7aef\u4f9b\u9700\u5f88\u91cd\u8981\u7684\u4e00\u4e2a\u7279\u5f81\uff0c\u5c31\u5728\u4e8e\u4e0d\u7ba1\u5728<\/p>\n\n\n\n

\u9ad8\u7aef\u662f\u4f9b\u8fc7\u4e8e\u6c42\u8fd8\u662f\u4f9b\u4e0d\u5e94\u6c42\uff0c\u9ad8\u7aef\u7684\u4f9b\u9700\u5f39\u6027\u5927\uff0c\u4f4e\u7aef\u4f9b\u9700\u5f39\u6027\u5c0f(\u521a\u9700)\uff0c\u9ad8\u7aef\u5ba2\u6237\u6709\u94b1\uff0c<\/p>\n\n\n\n

\u5bf9\u4e8e\u4e70\u9519\u4e00\u4e2a\u4e1c\u897f\u8bd5\u9519\u6210\u672c\u4f4e\uff0c\u5ba2\u6237\u53ef\u4ee5\u4e70\u5404\u79cd\u5404\u6837\u7684\u4e1c\u897f\u3002<\/p>\n\n\n\n

\u4eba\u7c7b\u70ab\u8000\u7684\u5206\u5c42\u662f\u8fd9\u6837\u7684:\u6700\u5f00\u59cb\u662f\u4e00\u4e2a\u5fc5\u9700\u54c1\u6211\u6709\u4f60\u6ca1\u6709\uff0c\u6bd4\u5982\u65e9\u5e74\u67d0\u5bb6\u6709\u5bb6\u7535\u67d0\u5bb6\u6ca1\u6709;<\/p>\n\n\n\n

\u518d\u5f80\u524d\u662f\u4e00\u4e2a\u4e1c\u897f\u6ca1\u6709\u5f88\u5f3a\u7684\u5fc5\u8981\u6027\uff0c\u4f46\u6211\u53c8\u6709\u4f60\u6ca1\u6709\uff0c\u6bd4\u5982 iPhone \u624b\u673a\uff0c\u5176\u5b9e\u4e70\u4e86\u5c0f\u7c73<\/p>\n\n\n\n

\u4e5f\u80fd\u7528\uff0c\u4f46\u624b\u673a\u662f\u4e00\u4e2a\u5f88\u6709\u70ab\u8000\u7684\u4e1c\u897f\uff0c\u62ff\u5728\u624b\u91cc\u5927\u5bb6\u90fd\u80fd\u770b\u5230\uff0c\u6240\u4ee5\u70ab\u8000\u5c5e\u6027\u5c31\u53d8\u5f3a\u4e86;<\/p>\n\n\n\n

\u518d\u4e0b\u4e00\u5c42\u70ab\u8000\u662f\uff0c\u5176\u5b9e\u4e5f\u6ca1\u4ec0\u4e48\u4f7f\u7528\u4ef7\u503c\uff0c\u4f46\u5373\u4fbf\u5982\u6b64\u4e5f\u8981\u7528\uff0c\u6bd4\u5982\u624b\u8868\uff0c\u5176\u5b9e\u6ca1\u5565\u4f7f\u7528\u4ef7<\/p>\n\n\n\n

\u503c\uff0c\u4e3b\u8981\u7684\u4ef7\u503c\u5c31\u662f\u70ab\u8000\uff1b<\/p>\n\n\n\n

\u518d\u4e0a\u4e00\u5c42\u662f\u6211\u662f Oldmoney \u4f60\u662f Newmoney\uff0c\u6240\u4ee5\u4f60\u7956\u4e0a\u4e0d\u6562\u4e70\u6ca1\u6709\u7528\u7684\u4e1c\u897f\uff0c\u6240\u4ee5\u4e0d<\/p>\n\n\n\n

\u4e70\u65b0\u7684\u4e1c\u897f\u4e13\u4e70\u65e7\u7684\u4e1c\u897f\uff0c\u4e70\u90a3\u4e9b Newmoney \u7956\u4e0a\u4e0d\u6562\u4e70\u7684\u4e1c\u897f;\u518d\u5f80\u4e0a\u4e00\u5c42\u662f\u5927\u5bb6\u90fd\u662f<\/p>\n\n\n\n

Oldmoney \u90fd\u6709\u94b1\uff0c\u4f46\u6211\u6709\u65f6\u95f4\uff0c\u6bd4\u5982\u6253\u9ad8\u5c14\u592b\u7403;\u518d\u4e0a\u4e00\u5c42\u662f\u5373\u4fbf\u6709\u65f6\u95f4\u5f88\u591a\u4e8b\u6211\u4e5f\u4e0d\u81ea<\/p>\n\n\n\n

\u5df1\u505a\uff0c\u800c\u4e14\u6211\u8fd8\u80fd\u8ba9\u4f60\u611f\u89c9\u5230\uff0c\u6bd4\u5982\u7559\u957f\u6307\u7532\uff0c\u6307\u7532\u957f\u5230\u4e00\u5b9a\u7a0b\u5ea6\uff0c\u81ea\u5df1\u5403\u996d\u53ef\u80fd\u90fd\u6709\u95ee\u9898\uff0c<\/p>\n\n\n\n

\u628a\u6307\u7532\u7559\u957f\u5230\u957f\u671f\u751f\u6d3b\u4e0d\u80fd\u81ea\u7406\uff0c\u9700\u8981\u5f88\u591a\u4eba\u4f3a\u5019\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u8bf4\u5206\u5c42\u8fd9\u4ef6\u4e8b\uff0c\u4e0d\u540c\u7684\u5c42\u4e0d\u4e00\u6837\uff0c\u6bd4\u5982 ElonMask \u6253\u4e2d\u4e86\u6709\u94b1\u4eba\u7684\u8fd9\u6837\u4e00\u4e2a\u5fc3\u7406:\u6211\u4e0d<\/p>\n\n\n\n

\u4ec5\u6709\u94b1\uff0c\u8fd8\u5173\u6ce8\u73af\u4fdd\u95ee\u9898\u3002\u6240\u4ee5\u7535\u52a8\u8f66\u6253\u7740\u73af\u4fdd\u7684\u65d7\u53f7\uff0c\u4f60\u8fd9\u4e48\u6709\u94b1\uff0c\u4f60\u53ef\u4ee5\u8bd5\u8bd5\u6211\u8fd9\u4e2a\u7a00<\/p>\n\n\n\n

\u7f3a\u7684\u4e1c\u897f\uff0c\u800c\u4e14\u5f88\u6709\u53ef\u80fd\u4f60\u56e0\u4e3a\u91cc\u7a0b\u4e0d\u591f\uff0c\u6240\u4ee5\u4e0d\u80fd\u5b8c\u5168\u5546\u7528\uff0c\u6240\u4ee5\u7b2c\u4e00\u4f60\u5fc5\u987b\u6709\u94b1\uff0c\u613f\u610f<\/p>\n\n\n\n

\u6709\u4e00\u8f86\u5076\u5c14\u624d\u5f00\u4e00\u5f00\u7684\u5f88\u8d35\u7684\u8f66\uff0c\u7b2c\u4e8c\u4f60\u8fd8\u8981\u70ab\u8000\u4f60\u662f\u4e00\u4e2a thinklongterm \u5173\u6ce8\u4eba\u7c7b\u672a\u6765<\/p>\n\n\n\n

\u7684\u73af\u4fdd\u7684\u4eba\u3002<\/p>\n\n\n\n

\u4ece\u8fd9\u4e2a\u70b9\u5207\u5165\uff0c\u8ba9\u7528\u6237\u89c9\u5f97\u6211\u5982\u6b64\u6709\u94b1\u5982\u6b64\u535a\u7231\u4ee5\u81f3\u4e8e\u6211\u4e70\u4e00\u8f86\u53ef\u80fd\u6839\u672c\u4e0d\u80fd\u5929\u5929\u5f00\u7684\u8f66\u3002<\/p>\n\n\n\n

\u5728\u9ad8\u7aef\u9886\u57df\u9700\u6c42\u5f39\u6027\u5927\u5230\u53ea\u8981\u4f60\u6709\u4e00\u4e2a\u7406\u7531\u8ba9\u4ed6\u8bd5\u4e00\u8bd5\u4ed6\u5c31\u613f\u610f\u4e70\uff0c\u6240\u4ee5\u4e8b\u5b9e\u4e0a\u662f\uff0c\u6240\u6709\u7684<\/p>\n\n\n\n

\u65b0\u4ea7\u54c1\u65b0\u79d1\u6280\u5728\u5207\u5165\u7684\u65f6\u5019\u6709 2 \u6761\u8def\u5f84\uff0c\u4e00\u6761\u662f\u4ece\u9ad8\u7aef\u5207\u5165\uff0c\u4e00\u6761\u662f\u4ece\u4f4e\u7aef\u5207\u5165\u3002\u5f88\u591a\u4ece<\/p>\n\n\n\n

\u9ad8\u7aef\u5207\u5165\u7684\u90fd\u6709\u9700\u6c42\u5f39\u6027\u5927\u7684\u7279\u5f81\uff0c\u5373\u4f7f\u4ea7\u54c1\u6ca1\u6709\u505a\u5230\u201cMusthave\u201d\u4e5f\u6ca1\u6709\u505a\u5230\u6210\u672c\u8db3\u591f<\/p>\n\n\n\n

\u4f4e\uff0c\u4f46\u90a3\u4e9b\u4eba\u53ea\u8981\u6709\u4e2a\u7406\u7531\u5c31\u613f\u610f\u4e70\u3002<\/p>\n\n\n\n

\u53e6\u5916\u4e00\u70b9\u662f\u5f88\u591a\u884c\u4e1a\u6700\u7ec8\u666e\u53ca\u7684\u65f6\u5019\uff0c\u6781\u5c11\u6709\u884c\u4e1a\u7b2c\u4e00\u5929\u662f\u5927\u4f17\u5c31\u80fd\u7528\u7684\uff0c\u8981\u4e48\u662f\u5207\u4e2d\u4f4e\u7aef<\/p>\n\n\n\n

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\u6027\u80fd\u4e0a\u5347\uff0c\u8fd9\u5bfc\u81f4\u7279\u65af\u62c9\u6709\u80fd\u529b\u505a\u4e00\u4e2a\u65b0\u4ea7\u54c1\u8ba9\u5b83\u5728\u9700\u6c42\u5206\u5c42\u4e0a\u4e0b\u4e00\u4e2a\u53f0\u9636\uff0c\u7136\u540e\u5f62\u6210\u6b63\u53cd<\/p>\n\n\n\n

\u9988\u3002<\/p>\n\n\n\n

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\u4e2a\u89d2\u5ea6\u5f88\u91cd\u8981\u7684\u7279\u5f81\u3002<\/p>\n\n\n\n

03 \u4f9b\u9700-\u975e\u5e02\u573a\u8981\u7d20<\/h4>\n\n\n\n

\u521a\u624d\u662f\u4ece\u5206\u5c42\u7684\u89d2\u5ea6\u8bb2\u4f9b\u9700\uff0c\u4e8b\u5b9e\u4e0a\u65e0\u8bba\u5927\u5bb6\u591a\u4e48\u5f3a\u8c03\u5e02\u573a\u8981\u7d20\uff0c\u975e\u5e02\u573a\u8981\u7d20\u90fd\u662f\u975e\u5e38\u591a\u7684\uff0c<\/p>\n\n\n\n

\u5373\u4fbf\u5728\u7f8e\u56fd\u3002<\/p>\n\n\n\n

\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\uff0c\u52a0\u5dde\u521a\u7acb\u6cd5 Uber \u548c Lyft \u7684\u53f8\u673a\u5f97\u6309\u7167\u4ed6\u4eec\u81ea\u7531\u5458\u5de5\u7684\u6807\u51c6\u6765\u4fdd\u969c\u4ed6\u4eec\u7684<\/p>\n\n\n\n

\u798f\u5229\uff0c\u8fd9\u5c31\u662f\u4e00\u4e2a\u5178\u578b\u7684\u975e\u5e02\u573a\u8981\u7d20\uff0c\u662f\u4e00\u4e2a\u6cd5\u5f8b\u5c42\u9762\u7684\u8981\u7d20\u3002\u975e\u5e02\u573a\u8981\u7d20\u5728\u6211\u4eec\u7684\u7ecf\u8425\u4e2d<\/p>\n\n\n\n

\u4e0d\u7ecf\u5e38\u8d77\u4f5c\u7528\uff0c\u4f46\u4e00\u8d77\u4f5c\u7528\u5f71\u54cd\u5c31\u5f88\u5927\u6240\u4ee5\u975e\u5e02\u573a\u8981\u7d20\u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u7f51\u7ea6\u8f66\uff0c\u7f51\u7ea6\u8f66\u662f\u4e92\u8054\u7f51\u76f8\u5173\u884c\u4e1a\u91cc\u53d7\u975e\u5e02\u573a\u8981\u7d20\u5f71\u54cd\u6bd4\u8f83\u5927\u7684\uff0c\u4e00\u822c\u6765\u8bf4\u4ece Uber \u51fa<\/p>\n\n\n\n

\u73b0\u5230\u7f51\u7ea6\u8f66\u5168\u7403\u6d41\u884c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u5c31\u4f34\u968f\u7740 Uber \u548c\u5404\u56fd\u653f\u5e9c\u4e4b\u95f4\u4e0d\u4e00\u6837\u7684\u95ee\u9898\uff0c\u6709\u4e9b\u56fd\u5bb6\u5408<\/p>\n\n\n\n

\u4f5c\u5f88\u597d\u6709\u4e9b\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u51b2\u7a81\uff0c\u6bd4\u5982\u4f26\u6566\u628a Uber \u7684\u8d44\u8d28\u540a\u9500\u4e86\uff0c\u5728\u65e5\u672c\u4e5f\u4ea7\u751f\u4e86\u5f88\u591a\u7684\u95ee<\/p>\n\n\n\n

\u9898\u3002<\/p>\n\n\n\n

\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u975e\u5e02\u573a\u8981\u7d20\u5bf9\u7ecf\u8425\u548c\u4f9b\u9700\u7684\u5f71\u54cd\uff0c\u800c\u4e14\u8fd9\u4e2a\u4e8b\u60c5\u975e\u5e38\u590d\u6742\uff0c\u6bd4\u7eaf\u5e02\u573a\u8981\u7d20\u7684\u4e1c<\/p>\n\n\n\n

\u897f\u66f4\u590d\u6742\uff0c\u56e0\u4e3a\u8981\u7ad9\u5728\u884c\u4e1a\u4e4b\u5916\u770b\u8fd9\u4e2a\u4e1c\u897f\uff0c\u800c\u4e14\u975e\u5e02\u573a\u8981\u7d20\u5e38\u5e38\u6709\u5b83\u7684\u9053\u7406\uff0c\u5982\u679c\u5728\u7eaf\u81ea<\/p>\n\n\n\n

\u7531\u5e02\u573a\u6d3e\u7684\u4eba\u8fd9\u4e9b\u975e\u5e02\u573a\u8981\u7d20\u5f88\u4e0d\u53ef\u7406\u55bb\uff0c\u4f46\u7eaf\u81ea\u7531\u5e02\u573a\u6d3e\u7684\u4eba\u4e5f\u6709\u4ed6\u4eec\u72ed\u9698\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n

\u6bd4\u5982\u8bf4\u8def\u6743\uff0c\u6211\u4eec\u5916\u9762\u4fee\u7684\u8def\u662f\u6574\u4e2a\u793e\u4f1a\u7684\u516c\u5171\u57fa\u7840\u8bbe\u65bd\uff0c\u8fd9\u4e9b\u516c\u5171\u57fa\u7840\u8bbe\u65bd\u6709\u591a\u7ef4\u591a\u6837\u7684<\/p>\n\n\n\n

\u5e02\u573a\u6210\u672c\uff0c\u6bd4\u5982\u5efa\u9020\u6210\u672c\u548c\u7ef4\u62a4\u6210\u672c\uff0c\u8fd8\u6709\u5176\u4ed6\u6210\u672c\uff0c\u6bd4\u5982\u5317\u4eac\u628a\u8def\u4fee\u5f97\u5f88\u5bbd\u5bfc\u81f4\u4fbf\u5229\u5e97\u4e1a<\/p>\n\n\n\n

\u6001\u53d1\u5c55\u5f97\u4e0d\u597d\uff0c\u5f00\u4e2a\u4fbf\u5229\u5e97\u53ea\u80fd\u7ecf\u8425\u534a\u6761\u8857\u7684\u751f\u610f\u751a\u81f3\u534a\u6761\u8857\u90fd\u505a\u4e0d\u4e86\uff0c\u4e0d\u5149\u5c0f\u533a\u95e8\u53e3\u6709\u8def\uff0c<\/p>\n\n\n\n

\u5c0f\u533a\u4fa7\u9762\u8fd8\u6709\u8def\uff0c\u8fd9\u5bfc\u81f4\u5c0f\u533a\u4fa7\u9762\u7684\u4eba\u8fc7\u6765\u4e5f\u5f88\u9ebb\u70e6\uff0c\u4ea4\u901a\u73af\u5883\u5bf9\u4fbf\u5229\u5e97\u4e0d\u53cb\u597d\u67d0\u79cd\u7a0b\u5ea6\u4e0a<\/p>\n\n\n\n

\u8bf4\u5c31\u662f\u5bf9\u6d88\u8d39\u8005\u4e0d\u53cb\u597d\uff0c\u53e6\u5916\u5728\u65e5\u672c\u4fbf\u5229\u5e97\u662f\u89e3\u51b3\u5c31\u4e1a\u7684\u91cd\u8981\u4e1a\u6001\uff0c\u592b\u59bb\u53ef\u4ee5\u641e\u4e00\u4e2a\u52a0\u76df\u5236<\/p>\n\n\n\n

\u7684\u4fbf\u5229\u5e97\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u8def\u7684\u5bbd\u5ea6\u662f\u6709\u9650\u7684\uff0c\u90a3\u4e48\u5728\u6709\u9650\u7684\u5bbd\u5ea6\u91cc\u8def\u7ed9\u8c01\u7528\u5c31\u53d8\u6210\u4e86\u516c\u5171\u57fa\u7840\u8bbe\u65bd\u7684\u4f7f\u7528\u6743\u95ee<\/p>\n\n\n\n

\u9898\uff0c\u6bd4\u5982\u53bb\u7f8e\u56fd\u5927\u5bb6\u5c31\u4f1a\u770b\u5230\u7f8e\u56fd\u9ad8\u901f\u516c\u8def\u4e2d\u95f4\u4f1a\u6709\u4e00\u4e2a\u53eb Carpool \u7684\u5730\u65b9\uff0c\u5c31\u662f\u8bf4\u4e00\u8f86<\/p>\n\n\n\n

\u8f66\u4e0a\u6709\u597d\u51e0\u4e2a\u4eba\u7684\u8bdd\u5c31\u53ef\u4ee5\u8d70 Carpool \u8fd9\u6761\u8def\uff0c\u4f60\u8d70\u8fd9\u6761\u8def\u7684\u8bdd\u5c31\u610f\u5473\u7740\u8def\u7684\u4f7f\u7528\u6548\u7387\u63d0<\/p>\n\n\n\n

\u9ad8\uff0c\u5728\u540c\u6837\u65f6\u95f4\u957f\u5ea6\u4e0b\u540c\u6837\u7684\u8def\u7684\u7a7a\u95f4\u91cc\uff0c\u627f\u8f7d\u4e86\u66f4\u591a\u7684\u4eba\uff0c\u8fd9\u662f\u6574\u4e2a\u516c\u5171\u57fa\u7840\u8bbe\u65bd\u7684\u6548\u7387<\/p>\n\n\n\n

\u95ee\u9898\u3002<\/p>\n\n\n\n

\u518d\u6bd4\u5982\uff0c\u5927\u4e00\u70b9\u7684\u57ce\u5e02\u90fd\u5728\u53d1\u5c55\u516c\u5171\u4ea4\u901a\uff0c\u50cf\u65e5\u672c\u7684\u5730\u94c1\u5c31\u975e\u5e38\u53d1\u8fbe\uff0c\u5730\u94c1\u5728\u8def\u6743\u7684\u4f7f\u7528\u4e0a<\/p>\n\n\n\n

\u975e\u5e38\u9ad8\u6548\uff0c\u5730\u94c1\u4e0d\u5360\u7528\u8def\u9762\uff0c\u8fd8\u53ef\u4ee5\u5728\u5730\u4e0b\u5efa\u597d\u591a\u5c42\u3002\u8fd9\u5c31\u610f\u5473\u7740\u5728\u8f66\u9053\u91cc\uff0c\u5bf9\u4e8e\u5927\u89c4\u6a21\u7684<\/p>\n\n\n\n

\u516c\u4ea4\u8f66\u8be5\u6709\u591a\u5c11\u627f\u8f7d\u662f\u6709\u5408\u7406\u7a7a\u95f4\u7684\uff0c\u50cf Carpool \u6709\u591a\u5927\u7a7a\u95f4\u662f\u6709\u89c4\u5212\u8981\u6c42\u7684\uff0c\u7f51\u7ea6\u8f66\u662f<\/p>\n\n\n\n

\u548c\u516c\u5171\u4ea4\u901a\u6bd4\u8d77\u6765\u8def\u6743\u4f7f\u7528\u7387\u5f88\u4f4e\u7684\u4ea4\u901a\u6a21\u5f0f\uff0c\u56e0\u6b64\u5c31\u4e0d\u80fd\u8ba9\u5b83\u6709\u592a\u591a\uff0c\u8fd9\u540c\u65f6\u4e5f\u5e26\u6765\u4e86\u53e6<\/p>\n\n\n\n

\u4e00\u4e2a\u6253\u8f66\u96be\u7684\u95ee\u9898\uff0c\u90a3\u4e48\u5c31\u6d89\u53ca\u5230\u4e86\u6253\u8f66\u7684\u9700\u6c42\u8be5\u4e0d\u8be5\u65e0\u9650\u6ee1\u8db3\uff0c\u6309\u7167\u521a\u624d\u8def\u6743\u4f7f\u7528\u7684\u8bba\u8ff0\uff0c<\/p>\n\n\n\n

\u8fd9\u4e2a\u9700\u6c42\u4e0d\u8be5\u88ab\u65e0\u9650\u6ee1\u8db3\uff0c\u56e0\u4e3a\u8def\u6743\u6839\u672c\u4e0d\u652f\u6301\u3002<\/p>\n\n\n\n

\u8fd9\u79cd\u4e5f\u53ef\u4ee5\u8bf4\u662f\u4e00\u79cd\u5e02\u573a\u8981\u7d20\uff0c\u53ea\u4e0d\u8fc7\u8fd9\u79cd\u5e02\u573a\u8981\u7d20\u662f\u8d85\u51fa\u4e86\u4f60\u8fd9\u4e2a\u884c\u4e1a\u672c\u8eab\uff0c\u4ece\u4e00\u4e2a\u66f4\u5927<\/p>\n\n\n\n

\u7684 Ecosystem \u6765\u770b\u5f85\u8fd9\u4ef6\u4e8b\u3002\u90a3\u662f\u4e0d\u662f\u6211\u4eec\u628a\u6253\u8f66\u7684\u4ef7\u683c\u5b9a\u9ad8\u4e00\u70b9\u5c31\u53ef\u4ee5\u4e86\u5462\uff0c\u4f60\u770b\u7f8e\u56fd<\/p>\n\n\n\n

\u5728\u6709 Uber \u4e4b\u524d\u6253\u8f66\u662f\u5f88\u8d35\u7684\uff0c\u65e5\u672c\u6253\u8f66\u4e5f\u633a\u8d35\u7684\uff0c\u5373\u4fbf\u5728\u9999\u6e2f\u6253\u8f66\u4e5f\u5f88\u8d35\uff0c\u8fd9\u5c31\u6d89\u53ca\u5230\u53e6<\/p>\n\n\n\n

\u4e00\u4e2a\u95ee\u9898\uff0c\u6309\u5b9a\u4ef7\u6765\u51b3\u5b9a\u51fa\u884c\u7684\u6743\u5229\u8fd9\u516c\u5e73\u5417\uff1f\u6211\u867d\u7136\u53ef\u80fd\u6ca1\u94b1\uff0c\u4f46\u6211\u4eca\u5929\u6253\u8f66\u662f\u56e0\u4e3a\u5bb6\u4eba<\/p>\n\n\n\n

\u751f\u4e86\u75c5\u6216\u8eab\u4f53\u4e0d\u597d\uff0c\u96be\u9053\u4f60\u5c31\u4e0d\u7ed9\u6211\u63d0\u4f9b\u51fa\u884c\u7684\u89e3\u51b3\u65b9\u6848\u4e86\u5417\uff1f\u6240\u4ee5\u6211\u4eec\u4e0d\u80fd\u7528\u94b1\u548c\u5e02\u573a\u5316<\/p>\n\n\n\n

\u7684\u65b9\u5f0f\u6765\u89e3\u51b3\u6240\u6709\u95ee\u9898\uff0c\u6211\u4eec\u4ecd\u7136\u662f\u4e00\u4e2a\u793e\u4f1a\u4e3b\u4e49\u56fd\u5bb6\u3002<\/p>\n\n\n\n

\u8fd9\u5c31\u5bfc\u81f4\u4e86\u4e00\u4e2a\u7ed3\u679c\uff0c\u56e0\u4e3a\u8fd9\u4e9b\u8981\u7d20\u7684\u5b58\u5728\u8fd9\u4e2a\u5e02\u573a\u7684\u4f9b\u9700\u957f\u671f\u5904\u4e8e\u7578\u5f62\u7684\u72b6\u6001\uff0c\u8fd9\u79cd\u7578\u5f62<\/p>\n\n\n\n

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\u975e\u5e38\u590d\u6742\u4e86\u3002<\/p>\n\n\n\n

\u53e6\u5916\u4e00\u4e2a\u975e\u5e02\u573a\u8981\u7d20\u5f71\u54cd\u5f88\u5927\u7684\u884c\u4e1a\u662f\u5149\u523b\u673a\uff0c\u8fd9\u6d89\u53ca\u5230\u4e86\u653f\u6cbb\u3001\u56fd\u9645\u5173\u7cfb\u3001\u519b\u4e8b\u5bf9\u6297\u7684\u5206<\/p>\n\n\n\n

\u6790\u56e0\u7d20\uff0c\u534e\u4e3a\u867d\u7136\u80fd\u8bbe\u8ba1\u82af\u7247\uff0c\u4f46\u6ca1\u6cd5\u751f\u4ea7\uff0c\u8fd9\u5bfc\u81f4\u4e86\u4f9b\u9700\u7684\u6495\u88c2\u548c\u53d8\u5f62\u3002<\/p>\n\n\n\n

\u6240\u4ee5\u4f9b\u9700\u975e\u5e38\u590d\u6742\u5c31\u5728\u4e8e\u5f71\u54cd\u4f9b\u9700\u7684\u8981\u7d20\u662f\u975e\u5e38\u591a\u7684\u3002<\/p>\n\n\n\n

04 \u4f9b\u9700-\u7ebf\u4e0a\u7ebf\u4e0b<\/h4>\n\n\n\n

\u524d\u9762\u8bb2\u7684\u4f9b\u9700\u53d7\u5230\u5f88\u591a\u56e0\u7d20\u7684\u5f71\u54cd\uff0c\u5176\u5b9e\u7ebf\u4e0a\u7ebf\u4e0b\u4e5f\u5f71\u54cd\u4f9b\u9700\u3002\u4e00\u4e2a\u5e02\u573a\u7ebf\u4e0b\u4f9b\u5927\u4e8e\u6c42\uff0c\u53ef<\/p>\n\n\n\n

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\u4e0d\u7ba1\u4f60\u4f4f\u5728\u4ec0\u4e48\u5730\u65b9\u7ebf\u4e0b\u7684\u4f9b\u9700\u90fd\u53d7\u7a7a\u95f4\u5f71\u54cd\uff0c\u8fd9\u610f\u5473\u7740\u5728\u4f60\u5bb6\u9644\u8fd1\u6709\u4e00\u4e2a\u5168\u5bb6\u4fbf\u5229\u5e97\u6216\u9ea6<\/p>\n\n\n\n

\u5f53\u52b3\uff0c\u548c\u79bb\u4f60\u4e00\u516c\u91cc\u6709\u4e00\u4e2a\u5168\u5bb6\u4fbf\u5229\u5e97\u6216\u9ea6\u5f53\u52b3\uff0c\u8fd9\u4e2a\u4ef7\u503c\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\uff0c\u4e0d\u540c\u5730\u70b9\u7684\u5e97<\/p>\n\n\n\n

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\u80fd\u53d8\u6210\u4e86\u4f9b\u8fc7\u4e8e\u6c42\u4e86\u3002<\/p>\n\n\n\n

\u8fd9\u4f1a\u5f71\u54cd\u5f88\u591a\u4e1c\u897f\uff0c\u5305\u62ec\u9ea6\u5f53\u52b3\u539f\u6709\u7684\u4e1a\u6001\uff0c\u6bd4\u5982\u5b83\u5e97\u9762\u8bbe\u8ba1\u7684\u5927\u5c0f\uff0c\u5b83\u7684\u5e03\u5c40\u9009\u70b9\uff0c\u5982\u679c<\/p>\n\n\n\n

\u4f60\u505a\u5916\u5356\u7684\u8bdd\u53ef\u80fd\u540e\u53a8\u5927\u4e00\u70b9\u524d\u5385\u5c0f\u4e00\u70b9\uff0c\u4f60\u7684\u9009\u62e9\u4f4d\u7f6e\u53ef\u80fd\u76f8\u5bf9\u8e69\u811a\u4e00\u70b9\uff0c\u4e0d\u9700\u8981\u5f15\u4eba\u6ce8<\/p>\n\n\n\n

\u610f\uff0c\u8fd9\u5bf9\u7f8e\u56e2\u5916\u5356\u7684\u7ecf\u8425\u4e5f\u6709\u5f71\u54cd\uff0c\u5c31\u662f\u5f53 1 \u516c\u91cc\u8303\u56f4\u5185\u6709\u4e00\u5bb6\u9ea6\u5f53\u52b3\u5e97\u7684\u65f6\u5019\u5916\u5356\u7684\u7ebf<\/p>\n\n\n\n

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\u540e\u6765\u5230\u4e86 2015 \u5e74\u8981\u4ece\u6821\u56ed\u91cc\u51fa\u6765\u505a\u767d\u9886\u5e02\u573a\uff0c\u7f8e\u56e2\u7684\u9500\u552e\u56e2\u961f\u5df2\u7ecf\u5f62\u6210\u4e86\u975e\u5e38\u5f3a\u5927\u7684\u80fd\u529b<\/p>\n\n\n\n

\u4e86\u3002\u6700\u6838\u5fc3\u7684\u80fd\u529b\u662f\u505a\u5730\u63a8\uff0c\u5df2\u7ecf\u505a\u5230\u4e86\u4e00\u4e2a\u5b66\u6821\u91cc\u6709\u591a\u5c11\u680b\u6f0f\uff0c\u6bcf\u680b\u697c\u91cc\u6709\u591a\u5c11\u4eba\uff0c\u628a\u4f5c<\/p>\n\n\n\n

\u6218\u5730\u56fe\u90fd\u753b\u51fa\u6765\uff0c\u505a\u4e00\u6ce2\u4fc3\u9500\u548c\u5730\u63a8\uff0c\u7b2c\u4e8c\u5929\u53bb\u76d8\u4e00\u4e0b\uff0c\u6bcf\u4e2a\u697c\u589e\u52a0\u4e86\u591a\u5c11\u7528\u6237\uff0c\u6839\u636e\u6bcf\u4e2a<\/p>\n\n\n\n

\u697c\u65b0\u589e\u7684\u7528\u6237\u6570\u8ddf\u5730\u63a8\u4eba\u5458\u7ed3\u7b97\uff0c\u7ba1\u7406\u9897\u7c92\u5ea6\u5f88\u7cbe\u51c6\u3002<\/p>\n\n\n\n

\u505a\u767d\u9886\u5e02\u573a\u7684\u65f6\u5019\u5c31\u6389\u5751\u91cc\u53bb\u4e86\uff0c\u5199\u5b57\u697c\u91cc\u505a\u5730\u63a8\u7684\u95ee\u9898\u662f\u6839\u672c\u8fdb\u4e0d\u53bb\uff0c\u4e8e\u662f\u65e9\u9ad8\u5cf0\u7684\u65f6\u5019<\/p>\n\n\n\n

\u5728\u5730\u94c1\u8fb9\u4e0a\u641e\u4e00\u4e2a\u5c0f\u5587\u53ed\uff0c\u7136\u540e\u88ab\u57ce\u7ba1\u6293\u4e86\u3002\u4ece\u6821\u56ed\u91cc\u51fa\u6765\u4e4b\u540e\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u5c31\u5728\u505a\u8fd9\u4e2a\u4e8b\uff0c<\/p>\n\n\n\n

\u4f46\u53d1\u73b0\u4e1a\u52a1\u603b\u662f\u4e0d\u6da8\uff0c\u6700\u540e\u53d1\u73b0\u6700\u5927\u7684\u95ee\u9898\u767d\u9886\u7684\u9700\u6c42\u548c\u5b66\u751f\u7684\u9700\u6c42\u4e0d\u592a\u4e00\u6837\uff0c\u603b\u4f53\u6765\u8bf4\u76f8<\/p>\n\n\n\n

\u5bf9\u9ad8\u7aef\u4e00\u70b9\uff0c\u6240\u4ee5\u767d\u9886\u5e02\u573a\u5bf9\u5546\u5bb6\u7684\u8981\u6c42\u53d8\u9ad8\u4e86\u3002<\/p>\n\n\n\n

\u8fd9\u5c31\u6d89\u53ca\u5230\u53e6\u5916\u4e00\u4e2a\u95ee\u9898\uff0c\u4e00\u79cd\u5e97\u50cf\u9ea6\u5f53\u52b3\u80af\u5fb7\u57fa\u8fd9\u79cd\u5f88\u53d7\u6b22\u8fce\u7684\u5e97\uff0c\u5e97\u9762\u975e\u5e38\u5fd9\uff0c\u4e14\u6ca1\u6709<\/p>\n\n\n\n

\u8db3\u591f\u5f3a\u7684\u81ea\u4e3b\u6743\uff0c\u6821\u56ed\u5546\u5bb6\u4f60\u8ba9\u4ed6\u62db\u4e2a\u914d\u9001\u5458\u660e\u5929\u5c31\u62db\u4e86\uff0c\u9ea6\u5f53\u52b3\u80af\u5fb7\u57fa\u4f60\u8ba9\u4ed6\u62db\u4e2a\u914d\u9001\u5458<\/p>\n\n\n\n

\u4ed6\u95ee\u4f60\u914d\u9001\u5458\u7a7f\u4ec0\u4e48\u8863\u670d\uff0c\u8fd8\u5f97\u5411\u603b\u90e8\u7533\u8bf7\u914d\u9001\u5458\u7684\u5236\u670d\u3002<\/p>\n\n\n\n

05 \u7f8e\u56e2\u4ecb\u7ecd-\u7f8e\u56e2\u7684\u5386\u53f2\u548c\u6280\u672f\u57fa\u56e0<\/h4>\n\n\n\n

2003 \u5e74\u5927\u4f17\u70b9\u8bc4\u5728\u4e0a\u6d77\u6210\u7acb\uff0c\u505a\u9910\u5385\u70b9\u8bc4\uff0c2010 \u5e74\u7f8e\u56e2\u5728\u5317\u4eac\u6210\u7acb\uff0c\u505a\u56e2\u8d2d\u3002\u5927\u4f17\u70b9\u8bc4<\/p>\n\n\n\n

\u5bf9\u6807\u7f8e\u56fd\u7684 Yelp \u4f46\u6bd4 Yelp \u66f4\u65e9\uff0c\u7f8e\u56e2 copy \u4e86 Groupon\uff0c\u4f46 Yelp \u548c Groupon \u4ee5\u4e16\u4fd7\u89c6<\/p>\n\n\n\n

\u89d2\u6765\u770b\u90fd\u633a\u5931\u8d25\u7684\uff0c\u5e02\u503c\u5927\u6982\u90fd\u662f 20 \u591a\u4ebf\u7f8e\u91d1\u3002<\/p>\n\n\n\n

Groupon \u5f15\u53d1\u4e86 2011 \u5e74\u4e2d\u56fd\u7684\u5343\u56e2\u5927\u6218\uff0c\u6709\u56db\u4e94\u5343\u5bb6\u56e2\u8d2d\u7f51\u7ad9\uff0c\u70b9\u8bc4\u4e5f\u8fdb\u5165\u4e86\u8fd9\u4e2a\u5e02\u573a<\/p>\n\n\n\n

\u4e8e\u662f\u548c\u7f8e\u56e2\u53d8\u6210\u4e86\u540c\u884c\uff0c\u5343\u56e2\u5927\u6218\u7684\u8fdb\u5c55\u975e\u5e38\u5feb\uff0c\u7f8e\u56e2 2010 \u5e74 3 \u6708 4 \u53f7\u4e0a\u7ebf\uff0c\u662f\u56fd\u5185\u7b2c\u4e00<\/p>\n\n\n\n

\u5bb6\uff0c\u5230 2010 \u5e74\u5e95\u5c31\u6709\u4e0a\u5343\u5bb6\u4e86\uff0c2011 \u5e74 10\u6708\u7f8e\u56e2\u662f\u56fd\u5185\u56e2\u8d2d\u7f51\u7ad9\u7684\u7b2c\u4e00\u540d\uff0c2012 \u5e74\u5f88<\/p>\n\n\n\n

\u591a\u56e2\u8d2d\u7f51\u7ad9\u5c31\u5012\u95ed\u4e86\uff0c\u5f53\u65f6\u7684\u683c\u5c40\u5c31\u5f88\u6e05\u6670\u4e86\uff0c\u5269\u4e0b\u4e86\u7f8e\u56e2\u3001\u5927\u4f17\u70b9\u8bc4\u3001\u7cef\u7c73\u3001\u62c9\u624b\u3001\u7a9d\u7a9d<\/p>\n\n\n\n

\u56e2\u8fd9\u4e48\u51e0\u5bb6\u30022012 \u5e74\u4e2d\u7684\u65f6\u5019\u63a8\u51fa\u4e86\u65b0\u7684\u4ea7\u54c1\u732b\u773c\u7535\u5f71\uff0c2013 \u5e74\u63a8\u51fa\u4e86\u9152\u5e97\u4e1a\u52a1\uff0c2013<\/p>\n\n\n\n

\u5e74\u5e95 2014 \u5e74\u521d\u7684\u65f6\u5019\u5f00\u59cb\u505a\u5916\u5356\uff0c2015 \u5e74 10 \u6708\u548c\u70b9\u8bc4\u5408\u5e76\uff0c\u5f53\u65f6\u7f8e\u56e2\u6709 4 \u4e2a\u5927\u7684\u4e1a\u52a1<\/p>\n\n\n\n

\u65b9\u5411\uff0c\u56e2\u8d2d\u3001\u732b\u773c\u3001\u5916\u5356\u3001\u9152\u5e97\u3002<\/p>\n\n\n\n

\u56e2\u8d2d\u7684\u7ade\u4e89\u5bf9\u624b\u4e3b\u8981\u662f\u817e\u8baf\u6295\u8d44\u7684\u5927\u4f17\u70b9\u8bc4\u548c\u767e\u5ea6\u6295\u8d44\u7684\u7cef\u7c73\uff0c\u7535\u5f71\u7968\u65b9\u5411\u7684\u7ade\u5bf9\u5305\u62ec\u963f\u91cc<\/p>\n\n\n\n

\u7684\u6dd8\u7968\u7968\u3001\u817e\u8baf\u7684\u5fae\u5f71\u548c\u767e\u5ea6\u7684\u7cef\u7c73\u7535\u5f71\uff0c\u5916\u5356\u65b9\u5411\u4e0a\u4e3b\u8981\u540c\u884c\u662f\u817e\u8baf\u548c\u70b9\u8bc4\u6295\u8d44\u7684\u997f\u4e86\u4e48\u3001<\/p>\n\n\n\n

\u767e\u5ea6\u5916\u5356\u3001\u963f\u91cc\u7684\u53e3\u7891\u5916\u5356\uff0c\u9152\u5e97\u65b9\u5411\u4e0a\u7ade\u5bf9\u6709\u643a\u7a0b\u3001\u767e\u5ea6\u652f\u6301\u7684\u53bb\u54ea\u3001\u963f\u91cc\u65d7\u4e0b\u7684\u98de\u732a\uff0c<\/p>\n\n\n\n

\u6bcf\u6761\u4e1a\u52a1\u7ebf\u90fd\u5728\u70e7\u94b1\u3002\u5f53\u65f6\u4e1a\u754c\u4e00\u4e2a\u5f88\u6d41\u884c\u7684\u8bf4\u6cd5\u662f\u7f8e\u56e2\u5c31\u662f\u4e8c\u6218\u65f6\u671f\u7684\u5fb7\u56fd\uff0c\u800c\u4e14\u5fb7\u56fd\u4e5f<\/p>\n\n\n\n

\u53ea\u662f\u53cc\u7ebf\u5f00\u6218\uff0c\u7f8e\u56e2\u662f\u56db\u7ebf\u5f00\u6218\u3002<\/p>\n\n\n\n

2016 \u5e74\u63a8\u51fa\u4e86\u9762\u5411\u5546\u5bb6\u7684\u9910\u996e\u8f6f\u4ef6\uff0c\u5728 2017 \u5e74\u63a8\u51fa\u4e86\u7ed9\u5546\u5bb6\u4f9b\u8d27\u7684\u5feb\u9a74\uff0c\u540c\u5e74\u63a8\u51fa\u4e86\u699b<\/p>\n\n\n\n

\u679c\u6c11\u5bbf\u548c\u6253\u8f66\u4e1a\u52a1\uff0c2018 \u5e74\u6536\u8d2d\u4e86\u6469\u62dc\u5355\u8f66\u5e76 IPO\uff0c2019 \u5e74\u63a8\u51fa\u4e86\u7f8e\u56e2\u4e70\u83dc\uff0c2020 \u5e74\u63a8<\/p>\n\n\n\n

\u51fa\u4e86\u7535\u5355\u8f66\u3001\u5145\u7535\u5b9d\u3001\u7f8e\u56e2\u4f18\u9009\u3002\u57fa\u672c\u4e0a\u6bcf\u5e74\u90fd\u6709\u65b0\u4e1a\u52a1\uff0c\u6bcf\u573a\u4ed7\u90fd\u5f88\u6fc0\u70c8\u3002\u76f8\u4fe1\u672a\u6765\u4f1a\u6709<\/p>\n\n\n\n

\u66f4\u591a\u4e1a\u52a1\uff0c\u6bd4\u5982\u65e0\u4eba\u673a\u5916\u5356\u3001\u65e0\u4eba\u8f66\u7b49\uff0c\u65e0\u4eba\u673a\u5728\u6df1\u5733\u89c2\u6f9c\u6e56\u9644\u8fd1\u8fd0\u8425\uff0c\u65e0\u4eba\u8f66\u5728\u5317\u4eac\u7684\u9f99<\/p>\n\n\n\n

\u6e7e\u9644\u8fd1\u8fd0\u8425\uff0c\u4f46\u8fd8\u6ca1\u6709\u5927\u89c4\u6a21\u63a8\u5e7f\u3002<\/p>\n\n\n\n

\u7ecf\u8425\u6307\u6807\u7565<\/p>\n\n\n\n

\u7f8e\u56e2\u662f\u4e00\u5bb6\u4ee5\u5403\u4e3a\u6838\u5fc3\u7684\u516c\u53f8\uff0cFood+Platform(s)\uff0c\u540c\u65f6\u8986\u76d6\u4e86\u6e38\u8d2d\u5a31\u4f4f\u884c\uff0c\u4e5f\u5728\u5546\u5bb6\u7aef<\/p>\n\n\n\n

\u63d0\u4f9b\u5404\u79cd\u670d\u52a1\u3002\u7f8e\u56e2\u7684\u4f7f\u547d\u662f\u201cWehelppeopleeatbetter,livebetter\u201d\u3002<\/p>\n\n\n\n

\u7f8e\u56e2\u80fd\u505a\u597d\u8fd9\u4e48\u591a\u4e1a\u52a1\uff0c\u6709\u5f88\u591a\u539f\u56e0\uff0c\u5176\u4e2d\u4e00\u4e2a\u662f\u6280\u672f\u57fa\u56e0\u3002\u4e8b\u5b9e\u4e0a\uff0c\u6574\u4e2a\u5546\u4e1a\u7684\u53d1\u5c55\uff0c\u4e2d<\/p>\n\n\n\n

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\u7ea2\u5229\u8d8a\u6765\u8d8a\u5c11\u7684\u60c5\u51b5\u4e0b\uff0c\u957f\u671f\u6765\u770b\u4f01\u4e1a\u589e\u957f\u7684\u9a71\u52a8\u529b\u5c31\u662f\u201c\u79d1\u6280\u201d\u3002\u79d1\u6280\u4e5f\u5305\u62ec\u4e86\u79d1\u5b66\u7684\u7ba1<\/p>\n\n\n\n

\u7406\u548c\u7ecf\u8425\u65b9\u6cd5\uff0c\u6bd4\u5982\u8bf4\u6c83\u5c14\u739b\u5176\u5b9e\u662f\u4e00\u4e2a\u79d1\u6280\u516c\u53f8\uff0c\u5728 80 \u5e74\u4ee3\u672b\u7684\u65f6\u5019\u5c31\u53d1\u5c04\u4e86\u536b\u661f\uff0c\u53ef<\/p>\n\n\n\n

\u89c1\u6c83\u5c14\u739b\u5728\u79d1\u6280\u4e0a\u6709\u591a\u9886\u5148\u3002\u6240\u6709\u516c\u53f8\u5982\u679c\u60f3\u5728\u957f\u671f\u6709\u7ade\u4e89\u529b\uff0c\u4e0d\u7ba1\u8868\u8c61\u662f\u4ec0\u4e48\uff0c\u5185\u6838\u90fd\u5fc5<\/p>\n\n\n\n

\u987b\u662f\u79d1\u6280\u516c\u53f8\u3002<\/p>\n\n\n\n

\u7f8e\u56e2\u80fd\u5728\u5343\u56e2\u5927\u6218\u80fd\u80dc\u51fa\u7684\u4e00\u4e2a\u539f\u56e0\u662f\uff0c\u7f8e\u56e2\u548c\u540c\u884c\u6bd4\u8d77\u6765\u6280\u672f\u6bd4\u8f83\u5f3a\u3002\u56e2\u8d2d\u7684\u5546\u5bb6\u901a\u5e38\u8981<\/p>\n\n\n\n

\u6c42\u968f\u65f6\u80fd\u7ed3\u6b3e\uff0c\u5982\u679c\u56e2\u8d2d\u5e73\u53f0\u62ff\u4e86\u6d88\u8d39\u8005\u7684\u94b1\u540e\u8dd1\u8def\u6216\u7834\u4ea7\u4e86\uff0c\u5546\u5bb6\u7684\u73b0\u91d1\u6d41\u4f1a\u5f88\u7d27\u751a\u81f3\u53ef<\/p>\n\n\n\n

\u80fd\u4f1a\u5012\u95ed\uff0c\u7f8e\u56e2\u63d0\u4f9b\u4e86\u80fd\u968f\u65f6\u7ed3\u6b3e\u4e14\u7b97\u8d26\u7b97\u5f97\u6e05\u695a\u7684\u7cfb\u7edf\uff0c\u8fd9\u8ba9\u5546\u5bb6\u5728\u548c\u7f8e\u56e2\u5408\u4f5c\u7684\u65f6\u5019\u975e<\/p>\n\n\n\n

\u5e38\u6709\u5b89\u5168\u611f\uff0c\u8fd9\u8ba9\u7f8e\u56e2\u5728\u5546\u5bb6\u4f9b\u7ed9\u4e0a\u83b7\u5f97\u4e86\u4f18\u52bf\u3002\u7f8e\u56e2\u80fd\u5728\u90a3\u6b21\u7ade\u4e89\u4e2d\u80dc\u51fa\u548c\u8fd9\u4e2a\u6709\u5173\u7cfb\u3002<\/p>\n\n\n\n

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